Tags » Chief Marketing Officer

Okta Names CA Technologies Exec Wittman as New CMO

Two months after raising a batch of new venture capital funding, Okta, the cloud software company that helps companies simplify and track the login information of their employees, is staffing up in the senior ranks again. 415 more words

General

95% have bad marketing. What I'm finding at Companies in the Tampa/St. Petersburg areas

The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. 191 more words

Management Best Practices

The Best Marketing TV show is coming back - sooner or later

My TV Show is definitely coming back, but I don’t know when

Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn… 530 more words

Business Relationships

Go Back and Read Yesterday's Great Post

Five Marketing Lessons learned from marketing Find New Customers

This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency… 100 more words

Sales Leads

Fanatics, the Online Sports Retailer, Gets Executive-Level Overhaul

New Fanatics CEO Doug Mack has passed the 100-day mark on the job, and he’s now ready to put his stamp on the online sports retailer with key new hires and a realignment of company priorities. 417 more words

General

How to get Started with Marketing - Step 2 - Content Marketing

If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. 367 more words

Find New Customers

How Can You Call Yourself A CMO If This Is True?

The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). 235 more words

Customer Service