Tags » Chief Marketing Officer

The CEO is the CMO

Back in January I posted briefly on the fact that the CEO is the defacto CMO in companies that do not have one. In truth, many CMOs are only responsible for the “communications” aspect of Marketing, and in those companies the CEO is still the true CMO, as the rest of Marketing’s responsibilities must be overseen at a high level. 121 more words


What's in a name: Marketing or Branding or Plain Good Sense?

Over the past weeks I have read several articles about P&Gs change in their organization structure.   The titles of the articles include:

The End of “Marketing” as We Know it at P&G. 983 more words

General Business

Evidence-based Healthcare Marketing Webinar Rescheduled

One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled.  See the new date and time, session description and link for registration below. 243 more words

Healthcare Marketing

Online sports retailer Fanatics has hired its first chief marketing officer, naming Orbitz and eBay vet Chris Orton to the role. Orton, who will also hold the title of chief revenue officer, will be based in San Francisco and report to… 26 more words


Evidence-based Healthcare Marketing: Rethinking Measurement

Healthcare marketers face increasing pressure to make the most of their marketing investments.  The C-suite wants accountability for outcomes – volume, revenue, greater customer loyalty – and assurance that the health system is strengthening its competitive position. 195 more words

Healthcare Marketing