Tags » Chief Marketing Officer

Seven months after online education company Coursera brought in former Yale president Rick Levin as CEO, it has hired Kurt Apen as its first chief marketing officer. 46 more words

General

What makes Jeff Ogden a superb Chief Marketing Officer candidate?

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I like to call resumes the “piss poor predictor of potential performance.”  Too many companies try to make decisions on resumes alone. 156 more words

Management Best Practices

Gilt.com, the online retail shop that sells clothing in short bursts known as flash sales, has tapped Clay Cowan as its new chief marketing officer. Cowan will join Gilt next month from Starwood Hotels, where he was senior vice president of global digital. 15 more words

Commerce

Introducing the Business Marketing Association of Tampa Bay

There are tons of poor marketing companies in the Tampa Bay area today.  But there is hope for them coming soon.

The Business Marketing Association… 105 more words

Business Relationships

Missing Link on too many Websites - Marketing exec!

In my job as President of Find New Customers, I visit a lot of company websites. One can learn quite a lot there.

But one thing bothers me a lot.   272 more words

Marketing

NFL's Hail Mary - Dawn Hudson

In the wake over its mishandling of domestic and child abuse scandals involving its players, and the negative press and mounting backlash resulting there from, the National Football League has selected a female advertising executive to step into the role of chief marketing officer. 163 more words

The Essential Importance of Attitude

This blog has a new premium template.  What do you think of it?

Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro.   436 more words

Management Best Practices