Tags » Chief Marketing Officer

How to get Started with Marketing - Step 2 - Content Marketing

If you read the earlier post on the importance of understanding your buyers using buyer personas then you are well on your way to getting started with marketing. 367 more words

Find New Customers

How Can You Call Yourself A CMO If This Is True?

The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). 235 more words

Customer Service

The CEO is the CMO

Back in January I posted briefly on the fact that the CEO is the defacto CMO in companies that do not have one. In truth, many CMOs are only responsible for the “communications” aspect of Marketing, and in those companies the CEO is still the true CMO, as the rest of Marketing’s responsibilities must be overseen at a high level. 121 more words


What's in a name: Marketing or Branding or Plain Good Sense?

Over the past weeks I have read several articles about P&Gs change in their organization structure.   The titles of the articles include:

The End of “Marketing” as We Know it at P&G. 983 more words

General Business

Evidence-based Healthcare Marketing Webinar Rescheduled

One of our healthcare marketing panelists has been called for jury duty during the week this program was originally scheduled.  See the new date and time, session description and link for registration below. 243 more words

Healthcare Marketing

Online sports retailer Fanatics has hired its first chief marketing officer, naming Orbitz and eBay vet Chris Orton to the role. Orton, who will also hold the title of chief revenue officer, will be based in San Francisco and report to… 26 more words