If you want a nice, stable job in marketing, run out and find yourself a position as chief marketing officer. The average tenure for folks in that position has nearly doubled since 2006, from 23.6 to 45 months, in a study released last year by executive search firm Spencer Stuart. 501 more words
Tags » Chief Marketing Officer
Final post in a four-part series.
Marketing resource allocation planning is critical to assuring that limited marketing funds (and FTEs) are focused on marketing initiatives that have the best potential for driving revenue growth, improving overall business performance and positioning health systems for long-term success. 681 more words
With Valentine’s Day just passed, it seems an opportune moment to focus on the blossoming of a new relationship within digital businesses. I am referring to the growing importance of the interaction between the CIO and the CMO, as two individuals that haven’t always necessarily had much time for each in the past. 483 more words
We’ve all been there. That place where we’re executing carefully crafted marketing plans, launching highly targeted and creative strategies, balancing both the over-stressed marketing team’s time and the under-resourced budget to make it all work when someone (e.g., administrator, doctor, service line leader) marches in with the marketing demand du jour. 712 more words
How do healthcare marketing executives decide where to allocate scarce marketing resources – both people and dollars? In today’s complex environment, determining what gets funded and what doesn’t, how much to invest and what your team should be spending time on can be a daunting task. 492 more words