Tags » Chief Marketing Officer

Human Interaction? Feeling Thankful!

Humans have become adept at automating everything, and we’re rapidly replacing human effort with mechanization and/or computerization. We have found a way to automate more and more tasks in our factories, schools, medicine, even communication!

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Service Design, Service Management

ZipRecruiter.com CMO Allan Jones says his brand sees marketing differently. “We treat marketing’s goal as not just ‘acquire customers’, but to craft a unified end-to-end…

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Social CRM And Social Business

Why Marketing is Like the Family Road trip of Yesteryear

Many of us have vivid childhood memories of the old family road trip. Of course, whether they are fond memories depends on if it was “Destination: Disney”, or cross country to Uncle Dan’s. 446 more words


Article: Marketers Rank the Technologies Designed to Help Them

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. 65 more words

Service Design, Service Management

Customer experience is the next competitive battleground to differentiate one brand from another. Plan investments in your 2015 marketing budget.

Source: blogs.gartner.com

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Service Design, Service Management

Survey: Only 2 Percent Say 'Dad' Their Favorite Person To Shop For During Holidays

Indianapolis, Ind. (CBS CLEVELAND) – An overwhelming majority of tech-savvy Millennials say they will do their holiday shopping at the mall this holiday season, but don’t ask them to shop for dad – just 2 percent said “dad” was their favorite person to shop for, falling behind “someone else” with 3 percent. 317 more words


The Problem with LinkedIn InMails - They Often Don't Work

“Linkedin InMails come back undelivered WAY too often” says the marketing expert Jeff Ogden of Find New Customers, who’s won the SLMA award three years in a row, and is about to get a prestigious award later this month. 320 more words

Demand Generation