Tags » Chief Marketing Officer

The evolving role of the CMO

There have been many articles highlighting the trends that are impacting the future role of the CMO. Many of these talk about the impact of big data, the importance of analytics, the need for attribution/performance measurement and the increasing need for technology enablement. 611 more words

Brand Marketing

Are you seeing greater consumer scrutiny of healthcare prices? You will.

More and more, I hear from healthcare colleagues that the number of consumers inquiring about healthcare prices is increasing. Some just want to know what a specific procedure or drug will cost. 393 more words

Healthcare Marketing

How Are Your Customers Shopping For You?

I touched on something recently during a Hampton Roads AMA panel that really bears repeating, clarifying and driving home for anyone responsible for running a business. 733 more words

Hampton Roads Business

Highest-Paid Marketing Executives

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too. 187 more words


BELLA NYC MAGAZINE: INTERVIEW WITH TED RUBIN-The Beauty of Giving Back: The Rubin Organization’s “Return on Relationship”

When it comes to giving back, Ted Rubin will tell you that it’s all about relationships. In fact, this leading social marketing strategist has built his career around this concept. 68 more words


You're Already Behind

The IBM folks have been surveying Chief Marketing Officers for quite some time and the latest results of that survey have come out.

You can read the study… 391 more words


When Doing Content Marketing, Create a Header for your Content

Failure to plan is the biggest problem in B2B marketing today!

In Lisa Dreher’s Marketing Made Simple TV “Anatomy of a Great Marketing Campaign… 225 more words

Demand Generation