Tags » Chief Marketing Officer

How Are Your Customers Shopping For You?

I touched on something recently during a Hampton Roads AMA panel that really bears repeating, clarifying and driving home for anyone responsible for running a business. 733 more words

Hampton Roads Business

Highest-Paid Marketing Executives

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too. 187 more words

Opportunity

BELLA NYC MAGAZINE: INTERVIEW WITH TED RUBIN-The Beauty of Giving Back: The Rubin Organization’s “Return on Relationship”

When it comes to giving back, Ted Rubin will tell you that it’s all about relationships. In fact, this leading social marketing strategist has built his career around this concept. 68 more words

Inspiration

You're Already Behind

The IBM folks have been surveying Chief Marketing Officers for quite some time and the latest results of that survey have come out.

You can read the study… 391 more words

Business

When Doing Content Marketing, Create a Header for your Content

Failure to plan is the biggest problem in B2B marketing today!

In Lisa Dreher’s Marketing Made Simple TV “Anatomy of a Great Marketing Campaign… 225 more words

Demand Generation

Shedding Light on Prismatic Marketing for Black-and-White Executives

It isn’t surprising to any Chief Marketing Officer who might deal with a CEO or CFO as a peer, but most executives are focused on the black, as in the profits, the bottom line.  286 more words

CFO

What’s a Sponsorship Worth in Hampton Roads?

Five Key Elements to Valuing a Sponsorship.

Of course the big question here is, “What’s a sponsorship worth ANYWHERE?” One of the hardest things to do in marketing is place a tangible, measurable value on a high-profile sponsorship opportunity. 1,012 more words

Hampton Roads Business