Tags » Chief Marketing Officer

Q: Marketers: Think tech has changed your job already? A: Brace yourself

Three out of four marketers think significant and “dramatic” change is coming to their professions, according to a 478-person marketing executive study conducted for Marketo… 27 more words

Social CRM And Social Business

As CIO, is your best business partner the CMO?

When CMOs and CIOs collaborate, the relationship puts the business at a competitive advantage. Technology provides the muscle to make sense of the explosion of data now at our fingertips, as well as the tools that can interpret those results to better discover what customers want. 866 more words

Digital Business

Five ways to rock healthcare marketing in 2015

More than ever, healthcare marketing executives are being held to a higher standard of accountability for return on marketing investments. The basis for competition in healthcare is changing and health systems are racing to put in place the services, capabilities and structures to be successful in the new value-driven world. 509 more words

Healthcare Marketing

Share your channel experience...and learn about ChannelEyes

Our partners ChannelEyes are currently finalising their latest product for accelerating channel performance.

If you work in managing the IT and Telecoms channel, I’m asking for your feedback on behalf of my friends at ChannelEyes as they continue to shape their… 137 more words

Updates

Meet Your New Chief Marketing Officer, Jeff Ogden

Jeff Ogden, President of Find New Customers is an award-winning marketing expert (see this award which was given to me by @fionavesey and appeared in BrandQuarterly magazine, which she edits) Thank you, Fiona. 553 more words

Marketing Made Simple TV

What Can You Do to Make a Difference in 90 Days?

As an advisor to executives that recently were promoted, I have been asked how to get off to a good start in the new job.  This new job can be within the existing or for an entirely new company.   999 more words

The hottest executive jobs of 2015

“At this point, there are only two kinds of companies: Those who know their data has been hacked and those who don’t know it yet,” says Peter Metzger, vice chairman of executive search giant CT Partners (formerly Christian & Timbers). 534 more words

Leadership