Tags » Chief Marketing Officer

NFL's Hail Mary - Dawn Hudson

In the wake over its mishandling of domestic and child abuse scandals involving its players, and the negative press and mounting backlash resulting there from, the National Football League has selected a female advertising executive to step into the role of chief marketing officer. 163 more words

The Essential Importance of Attitude

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Next March I was giving a keynote speech in Connecticut for my client, Serv-Pro.   436 more words

Management Best Practices

The Appalling State of Marketing in Florida

Asking «COMPANY_NAME» 5 direct marketing questions

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As an award-winning marketing expert, Jeff Ogden, President of… 558 more words

Lead Generation

Why Find New Customers is the best name of any Marketing Agency

When you look at Marketing Agency names, you find a couple of common traits:

  1. Named after a dog species, like the nice folks at Bulldog Solutions…
  2. 380 more words

Who or What is a Chief Growth Officer and Why Would You Need One?

Sometimes I think this whole “title” thing is like rearranging the deck chairs on the Titanic. Or maybe it’s just to distract the Board. Or, as my father says, “confusing motion with progress.” 546 more words


Okta Names CA Technologies Exec Wittman as New CMO

Two months after raising a batch of new venture capital funding, Okta, the cloud software company that helps companies simplify and track the login information of their employees, is staffing up in the senior ranks again. 415 more words


95% have bad marketing. What I'm finding at Companies in the Tampa/St. Petersburg areas

The Vast Majority of Companies in Tampa/St. Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. 191 more words

Management Best Practices