Tags » Christopher Brooks

5 customer experience examples from the automotive sector

The great thing about working on customer experience mentoring and programme management is  how transferable ideas and initiatives are across different sectors. Customer is a constant regardless of sector so ideas transfer and inspiration can be taken from other sectors. 951 more words

Lexden

Is being ‘So Money Supermarket’ always a good thing?

I was at my brother’s 40th birthday celebrations at the weekend. As the evening drew in and the beers were flowing, as happens at important milestones in life, you begin discussing what really makes the world go round and what is important in life. 722 more words

Lexden

Top challenges for marketers: A consistent customer experience

I was reading an article in Marketing Week (24th July) titled ‘New Model Agency’. It resonated because it’s a phrase that’s been applied to us here as a customer strategy agency at Lexden. 1,393 more words

Lexden

Unordinary Thinking No.44 – Is the lost glove theory the ultimate customer loyalty strategy?

I was watching the concluding part of Fargo this weekend. It’s no Breaking Bad, but it has had threads of steel holding it all together and brilliant casting in Billy Bob Thornton as the commercially astute and emotionally cold assassin, Martin Freeman as the hapless insurance salesman anti-hero and Alison Tolman as the dogmatic everyday saviour. 836 more words

Lexden