Tags » Christopher Brooks

Top challenges for marketers: A consistent customer experience

I was reading an article in Marketing Week (24th July) titled ‘New Model Agency’. It resonated because it’s a phrase that’s been applied to us here as a customer strategy agency at Lexden. 1,393 more words


Unordinary Thinking No.44 – Is the lost glove theory the ultimate customer loyalty strategy?

I was watching the concluding part of Fargo this weekend. It’s no Breaking Bad, but it has had threads of steel holding it all together and brilliant casting in Billy Bob Thornton as the commercially astute and emotionally cold assassin, Martin Freeman as the hapless insurance salesman anti-hero and Alison Tolman as the dogmatic everyday saviour. 836 more words