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Best Practices in Advertising with a Small Budget

By Rodger Roeser, CEO, The Eisen Agency

There’s an old saying in the advertising game: “I know half of my advertising is working, I just don’t know which half!” But, in reality almost all advertising works equally well or equally poorly because most super budget conscious teams fail to clearly define a target or fail to clearly communicate what they want those targets to do. 1,019 more words

More bang, less buck: Think Branding, not Advertising

Big Ad Budgets Are for Big Losers

Smarter marketers have learned to get much more bang for much less buck.

A little less than two years ago, Felix Baumgartner jumped from a hot air balloon 39 kilometres above the earth. 84 more words