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Data is Critical. Understanding How to Use Data is Divine

Data Driven Marketing Drives Insights, Strategies & Tactics

By Rodger Roeser

Using data is nothing new in the advertising and marketing game. It’s been around since the dawn of time when we had to look at who we were trying to persuade and what mediums we were using to persuade them. 935 more words

Building an online brand for your small business

Let’s face it, times have changed. In the digital world, it is absolutely essential for your business to have an online presence. Technology is more prevalent than ever, and if you want to have a successful business you must build your brand online. 345 more words

3 Tips on Hiring a PR Firm

Three Tips on Hiring a PR Firm

Last week Ryan Derousseau was kind enough to publish a Q&A with me on what businesses should take into consideration when… 158 more words

Great article on some tips when looking to a hire a PR Firm

So, you’re thinking it’s time to hire a PR firm?

Great, I can help! I have hired 6 or 7 (and fired a few).

While the process might seem simple, in truth it is hard to do well. 155 more words

Leadership In Crisis: Need PR/Communications Counsel More than Ever

Leadership Crisis in Focus: Employee Trust and Confidence in U.S. Corporate Leaders Improves Slightly in Last 4 Years—But Only Half Think Leaders are Effective, New Research Finds… 91 more words

Our Fearless Leader Featured in Crush Brew sharing Tips on Brewing the Perfect Holiday Beer

Yep, Rodger is the big tuna at The Eisen Agency, but did you know he’s also an avid and quite accomplished home brewer! It’s true, and each year Rodger and the crew put out at least four brews for sharing and tastings as part of their employee and client appreciation gatherings — The Cult of the Blue Tongue. 54 more words

Bank or Credit Union? Here's Six Ways to Engage Your Audience Locally During the Holidays

6 Seasonal Ways Community Banks & Credit Unions Can Leverage ‘Local’

By Andrew Bank, Co-Founder of Larky

Every year when Black Friday and Cyber Monday roll around, local businesses and nonprofits across the U.S. 189 more words