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Public Relations Pitching is not Spam

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA.

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Public Relations

Cision Digital Reach – Moving Media Measurement Forward

At the end of June Cision put forth an improved concept of their Digital Reach value. The idea is to answer the question of how valuable a site or post is through the number of social shares it garners. 701 more words

Public Relations

Public Relations Media Measurement Is Easy & Straightforward

Not hardly.

On the other hand if you agree with that I want to speak to you. Now.

In Public Relations there are those who understand the benefit of meaningful measurement and those who simply don’t. 254 more words

Public Relations

How to Make a Media List Without Cision

By: Marisa Fiore @MarisaFiore1

So you have already made a media list that identifies the campaign’s objective and the audience you want to reach. What’s next? 393 more words