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“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA.
Tags » Cision
At the end of June Cision put forth an improved concept of their Digital Reach value. The idea is to answer the question of how valuable a site or post is through the number of social shares it garners. 701 more words
On the other hand if you agree with that I want to speak to you. Now.
In Public Relations there are those who understand the benefit of meaningful measurement and those who simply don’t. 254 more words