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Acquisition Fever in Public Relations

The first quarter of 2014 saw big names on the selling block

January – Gorkana and Precise speculated to be on the market for buyers. 375 more words

PR Vendors

Cision, Gorkana and Vocus: If you can’t beat them, buy them!

The owners of the Communications software and service provider Cision has completed its acquisition of the UK-based media intelligence and data insight specialist Gorkana Group to create a PR software behemoth. 259 more words

What's in a Name? Brand Recognition

Brand recognition is a key goal for marketers. Public Relations professionals protect, build and support the brand reputation.

Easy recollection of the brand with positive associations by customers is the perfect marriage of Marketing and Public Relations well executed.

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Public Relations

Industry Thoughts: Recent Mergers & Acquisitions

The Public Relations / Corporate Communications vendor space has seen serious consolidation this year. The most recognized of which is the Cision/Vocus tie up through GTCR. 441 more words

PR Vendors

Public Relations Pitching is not Spam

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA.

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Public Relations