The first quarter of 2014 saw big names on the selling block
January – Gorkana and Precise speculated to be on the market for buyers. 375 more words
The owners of the Communications software and service provider Cision has completed its acquisition of the UK-based media intelligence and data insight specialist Gorkana Group to create a PR software behemoth. 259 more words
Brand recognition is a key goal for marketers. Public Relations professionals protect, build and support the brand reputation.
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Easy recollection of the brand with positive associations by customers is the perfect marriage of Marketing and Public Relations well executed.