Tags » Cision

What's in a Name? Brand Recognition

Brand recognition is a key goal for marketers. Public Relations professionals protect, build and support the brand reputation.

Easy recollection of the brand with positive associations by customers is the perfect marriage of Marketing and Public Relations well executed.

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Public Relations

Industry Thoughts: Recent Mergers & Acquisitions

The Public Relations / Corporate Communications vendor space has seen serious consolidation this year. The most recognized of which is the Cision/Vocus tie up through GTCR. 441 more words

PR Vendors

Public Relations Pitching is not Spam

“Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -the definition of public relations as set forth by the PRSA.

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Public Relations