Tags » City Branding

Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

The first noteworthy trend in the way of “consuming” tourism is the Millenials… 410 more words

Atlantic Arc Cities

City Brand Management: private or public? The choice is yours!

City branding is a new area still adjusting. Setting up an efficient strategy may be tricky. Some cities choose to do it internally; others create city brands through an external body. 381 more words

Urban Planning

Place Branders, Don’t Mess With The People’s Brand!

What does place branding look like from a designer’s perspective? In a recent article for Ion Brand Design, David F Coates (@davidfcoates on Twitter… 579 more words


Smart quotes for city-makers

The two elements the traveller first captures in the big city are extra human architecture and furious rhythm. Geometry and anguish.  Federico Garcia Lorca… 137 more words


Cities co-branding: when 1+1 = 3 (Part 2): A Coruna - Porto

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Rennes and Saint-Malo have done a co-branding partnership to improve their tourism strategy. Two other Atlantic cities have recently signed a similar convention, but at a transnational level: … 229 more words

Atlantic Cities

No city is an island

A brief by Tamara Guirao, CAAC coordinator

Cooperation has become, in EU jargon, an unavoidable word. At the same time, together with the progression made by cohesion policy, the urban dimension has turned the hottest point in the European agenda. 363 more words

Territorial Cooperation

Place Branding - Why?

Have you noticed? Talk about products or companies has changed to talk about brands. Almost anything these days, it seems, has a double life as a brand. 157 more words