Tags » City Branding

Mega Cities - Mega Unlivable? A Call For Place Branding

What do cities like Vancouver, Melbourne and Barcelona have in common? They are all great examples of successful place branding, writes Peter Knapp in the Marketing Magazine. 258 more words

Place Branding

Residents can do more for your destination

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Citizens’ involvement is correlated to tourism development as a positive support facilitates its improvement whereas opposition can restrain it… 319 more words

Atlantic Arc Cities

Cities co-branding: when 1+1 = 3 (Part 3): Manchester and Liverpool

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Partnership among cities are built to face different issues: tourism, innovation, or developing business; as it is the case for Manchester and Liverpool when launching in August 2014 a new ‘Cities for Business’ partnership. 338 more words

Atlantic Arc Cities

City endorsement: which celebrity will be yours?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Influence marketing relies on the notorious personalities to broadcast a message to promotional or informative in character. 445 more words

Atlantic Area

SAVE THE DATE: ATBRAND workshop in La Rochelle

After the successful first gathering in Liverpool, the 2nd AT.Brand international workshop will take place in La Rochelle next December 3-5. This event will evolve around governance and organizational models in shared city branding. 60 more words

Atlantic Cities

Trend Alert (2): new issues for destination management

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

The first noteworthy trend in the way of “consuming” tourism is the Millenials… 410 more words

Atlantic Arc Cities

City Brand Management: private or public? The choice is yours!

City branding is a new area still adjusting. Setting up an efficient strategy may be tricky. Some cities choose to do it internally; others create city brands through an external body. 381 more words

Urban Planning