Tags » City Branding

Place Branding - Why?

Have you noticed? Talk about products or companies has changed to talk about brands. Almost anything these days, it seems, has a double life as a brand. 157 more words

Branding

What do you know about the Blue Ocean strategy? (1)

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Despite its wavy name, the Blue Ocean Strategy (BOS) has nothing maritime, as it refers to a positioning approach in marketing. 263 more words

Urban Planning

Partnership for Communication: collaboration or copying?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Recently, two articles (1) published on the blogosphere were dealing with the reusing of public communication from one place to another. 378 more words

Atlantic

City Branding: The French Revolution

By Tamara Guirao, CAAC Coordinator

July 14th marks the anniversary of the capture of La Bastille by the people of Paris. Because traditional celebrations are a significant component of branding, today we will focus on how city branding has been tackled by some French cities. 592 more words

Atlantic

Academic lesson (part 2): Umbrella brand for cities?

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Following the overview of the dont’s in city branding, this post will focus on umbrella design. 436 more words

Atlantic Cities

City Branding: Cork is in!

A brief by Elise Baudelet, junior expert in territorial marketing at CAAC

Cork, member of the CAAC, and its region launched its project in 2013, and, one year later, a brand descriptor has been published online. 302 more words

Atlantic Cities

San Juan is back and you didn't know it

A brief by Tamara Guirao, CAAC coordinator

Literature indicates that the festivities spreading all over Spain in June 23rd are the Christian recuperation of the Summer Solstice. 304 more words

Atlantic Cities