AdAge: Razorfish Names Bob Lord CEO
Razorfish has named Bob Lord its new CEO, with Clark Kokich moving to chairman. The Microsoft-owned digital shop elevated Lord (pictured) to global chief executive from president of Razorfish’s East region. He served in that role for four years and has held other posts at the agency, including leading its Latin America business.

Clark Kokich, AvenueA/Razorfish CEO is introducing the second part of the Digital Outlook Report, asking our feedback on ‘the client of the future‘ as opposed to the agency of the future, stating that ‘agencies aren’t the only organizations that need to change‘. Companies are divided into silos that makes it a hard job for the agency to pitch correctly the client. Who has the power to buy an integrated idea?

Part of my answer is here . The CMO acting as a super account leading a cross multidisciplinary team. I also think the client of the future should also be challenged with the same 4 scary questions Joseph Crump, AA/R Executive Creative Director, is challenging the creatives with – before starting a project (in the same report):

1. Are we aiming high enough?
2. Are the right people in the game?
3. Are we willing to fail quickly and to be wrong a few times before we are right?
4. Is there a story there?

As for me I’m willing to be part of the Client for the Future panel Clark is suggesting. Great idea. I’m quite sure Marcus and Valeria would be interested too.