Blogs about: Claude Hopkins
Featured Blog
PERFECT!
The Perfect image (1932) below is a generous gift from Rob Rothberg, who has a collection that Philip Larkin would envy and a sensibility that Larkin would (at least in its more historical moments) sh… more →
JAZZ LIVES
C. Hopkins despre saracie si colegiu
uili wrote 2 weeks ago: ”Datorita experientelor saraciei a … more →
C. Hopkins despre prudenta
uili wrote 2 weeks ago: ”Lipsa conservatorismului a distru … more →
Prefata la "Viata mea in publicitate" de C. Hopkins
uili wrote 2 weeks ago: ”Aceasta carte nu a fost scrisa ca … more →
C. Hopkins despre clientela
uili wrote 2 weeks ago: “De la tatal meu am mostenit sara … more →
Walter Weir despre C. Hopkins
uili wrote 2 weeks ago: In 1946, Advertising and Selling a reedi … more →
Claude Clarence Hopkins
uili wrote 2 weeks ago: Claude C. Hopkins Claude C. Hopkins (186 … more →
Tagging, Neuroscience and the value of fascinated men
Philip O'Neill wrote 3 weeks ago: I found these today. I think they’re interesting. At the risk of being completely pretentious about … more →
PERFECT!
— 1 comment
jazzlives wrote 2 months ago: The Perfect image (1932) below is a generous gift from Rob Rothberg, who has a collection that Phili … more →
Scientific Advertising
— 1 comment
ethicalbusinessbuilder wrote 2 months ago: I finally finished Scientific Advertising by Claude C. Hopkins this past weekend and HIGHLY recommen … more →
ALISON KERR CELEBRATES JABBO SMITH
— 1 comment
jazzlives wrote 6 months ago: This is a wonderful piece by the Scottish journalist and friend of jazz, in celebration of one of th … more →
DON EWELL and DICK WELLSTOOD, 1981
— 2 comments
jazzlives wrote 7 months ago: Yes, Ewell had had a stroke some years earlier. Neither of the pianos at the Manassas Jazz Festival … more →
Unlock the million-dollar headline in your brain:
— 12 comments
Ken Grindall wrote 7 months ago: Original title: Can you write a better headline than me? I shouldn't have told him I was doing … more →
How much do you pay for ads that fail?
— 2 comments
Ken Grindall wrote 7 months ago: Reading time: about four minutes Is your copy “swing” as on-target as an MLB batter? Y … more →
Why? Who cares? What's In It For Me?!
Ken Grindall wrote 8 months ago: Reading time: about three minutes Don’t tell me your story… write yourself into mine. … more →
If you can't say it to my face...
Ken Grindall wrote 8 months ago: Reading time: about 4 minutes Would you take your ad copy door to door? If you’d be uncomforta … more →
These "laws" may not apply to YOU... yet.
Ken Grindall wrote 8 months ago: Reading time: about 4 minutes Are you a real Marketer, or just a good writer? Here’s why I ask … more →
JESSE KING'S TREASURES
— 3 comments
jazzlives wrote 9 months ago: Even though it is an ancient cliche, we are known by the company we keep, and so I think that the la … more →
Think you can't learn how to write sales generating copy just by reading a few books? WRONG! You can if you read the copy manuals of these four pioneers of copywriting
optinlistbuilder wrote 10 months ago: I was recently asked which copywriters past or present has had the greatest impact on my writing. My … more →
Advertising is Selling
dontstaretoolong wrote 11 months ago: I do not have the typical business background. I did not study business in college. I did not have … more →
