CTR is one of the most dangerous metrics in media. I’ve addressed this in a previous post, In Defense of Banners, but I thought it’d be helpful to expand the CTR section of that post into … more →
Strategy 403craigadolph wrote 6 days ago: As useful as clicks for measuring campaign success When online advertising first arrived back in the … more →
Sharon Hill wrote 1 week ago: In this Mobile Marketer article, the story is not about e-commerce results for mobile ads but rathe … more →
TechMarketers wrote 1 month ago: As discussed in Optimizing Your Quality Score Part I and Optimizing Your Quality Score Part III … more →
rmercader wrote 1 month ago: Negative Keywords If you are PPC advertiser your probably have overlooked the usefulness of Negative … more →
Noah Robinson wrote 1 month ago: In ADWEEK’s Thinking Beyond the Online Banner, Caroline Marks argues that many publishers shou … more →
Matt Hames wrote 1 month ago: The ongoing effort by Facebook to monetize will be fun. They need two things, continued engagement, … more →
Noah Robinson wrote 1 month ago: I’ve written before attempting to defend banner ads. But, with that said, many banner just su … more →
Noah Robinson wrote 1 month ago: “Banners Don’t Work” Brian Morrisey recently wrote about a conversation with Eyebl … more →
puddleducks wrote 2 months ago: I’ve recently read some very useful posts on the RevaHealth Blog about managing your Google Ad … more →
neilthackray wrote 3 months ago: Image via CrunchBase In earlier discussions on this blog we have summarised the two big chall … more →
Noah Robinson wrote 3 months ago: CTR is one of the most dangerous metrics in media. I’ve addressed this in a previous post, In … more →
damiandavilarojas wrote 4 months ago: Thank you for the response via e-mail and comment post at idaconcpts.com about last week’s pos … more →
richiebm wrote 4 months ago: AdSense is an advertisement application run by Google. Website owners can subscribe for adsense to p … more →
Phil Smith wrote 5 months ago: CTR is Click Through Rate, this is when you use a service like Google Adwords to post your ads. You … more →
Andre Johns wrote 7 months ago: One of the main components to a successful website is it’s design/layout. Offer you visitors e … more →
cymberly wrote 7 months ago: Hubspot’s Mike Volpe recently spoke with Greg Cangialosi regarding eMail marketing tips. I wou … more →
Patrick wrote 8 months ago: Pay per click or PPC is a search engine advertising method, “where advertisers only pay when a … more →
Vladimir wrote 9 months ago: Click-throughs divided by ad impressions. This is a figure delivered by the media agency to the clie … more →
ppctravelconsultant wrote 9 months ago: PPC marketers offered tips on enhancing click-throughs Businesses engaging in pay-per-click campaig … more →