Tags » Click-through

Measuring Consumer Engagement. Success?

Your assignment: You are part of the retail marketing team that is testing mobile advertising’s ability to drive retail traffic.

The test: Two sets of mobile advertisements with different messages and calls-to-action are being tested in a single market. 30 more words

Customer Experience

Why Upworthy Headlines are Annoying

We’ve all seen Upworthy (or Upworthy-style) headlines: “They told her she couldn’t do this. You won’t believe what happens next.” These things are everywhere nowadays, littering Twitter and Facebook feeds around the world. 635 more words

Social Media, Ads, China, ARWU

All change in Edinburgh at the moment – the tourists have gone, the weather is almost back to being nice and the next wave of undergrads are almost upon us.  411 more words

Why Yes, You Can Bring a "Click-Through" Agreement to a Copyright Fight

We love idioms. While usually of few words (and often including farm animals), they can be quite thought provoking. For example, here in the U.S., we say that “you don’t bring a knife to a gun fight.”  Contrary to what many non-Americans might believe, this idiom isn’t literally about knives and guns. 1,316 more words