So, let me ask (rhetorically), would you put the pictured cover on a book? ‘Sell … Like Wildfire,’ emblazoned (pardon me) over a book of matches? 229 more words
Tags » Click-through
Your assignment: You are part of the retail marketing team that is testing mobile advertising’s ability to drive retail traffic.
The test: Two sets of mobile advertisements with different messages and calls-to-action are being tested in a single market. 30 more words