Tags » Cluetrain

Blogando x Manifesto Cluetrain


Hugh Hewitt autor do livro Blog, conta no nono capítulo do mesmo, como é incrível a capacidade de alcance de uma dessas páginas digitais. Hugh diz ler o blog de Barbra Streisand que mesmo sendo atriz, cantora e editora tem confiança plena para escrever sobre assuntos como política, não sendo desta área. 335 more words

How To Triple you web traffic in 24 hours without really trying



Today, I want to talk about two things: Buzz and Newsjacking.


Buzz is pretty self explanatory; it’s what happens when people, large groups of people, start engaging in a conversation that they’re passionate about.  245 more words

Business as Usual

The author’s of the Cluetrain Manifesto describe markets as conversations and extend this notion into the current state of interconnectivity, claiming that the Internet, and the greater connections between citizens and businesses that it affords, are well-suited to facilitate these conversations. 393 more words

Social Media Campaigning

Required Reading for Entrepreneurs: The Cluetrain Manifesto by Rick Levine

Ten years after Cluetrain’s original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book’s message is more vital than ever. 42 more words


Social business Vs networked markets

We are living in the age of social media, no doubt about that.

As a result more and more brands are entering this social media realm, with the hope of becoming a social brand; that is as Simon Collister from… 555 more words

Social Media Campaigning