Blogs about: Cluetrain
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Humane Brands
Joel: Brands may never be human, but they can become more humane; http://eicker.at/HumaneBrands… more →
Wir sprechen Online.
Revisitando el Manifiesto Cluetrain, ¿Hablamos Ya el Lenguaje de las Personas?
wrote 3 weeks ago: EL MANIFIESTO CLUETRAIN, revisitado 14 años después con un ojo puesto en la actualidad de las marcas … more →
“Open” Is The New “Social.”
wrote 1 month ago: As we drive change in our organizations and embrace the future of work – one that is hyperconnected, … more →
Cluetrain Theses
wrote 1 month ago: 14. Corporations do not speak in the same voice as these new networked c … more →
Markets are conversations
wrote 3 months ago: “Markets are conversations”, a simple sentence form a book entitled the “cluetrain … more →
Rapidez de difusión de ideas
wrote 4 months ago: Uno de los mejores libros que hay para entender la revolución en la que vivimos se llama “The … more →
Cita nº16.
wrote 4 months ago: Nº16: “Hoy en día, las compañías que hablan el lenguaje del charlatán, ya no logran captar la atenci … more →
Cita número 13.
wrote 4 months ago: Lo que ocurre en los mercados, también sucede entre los empleados. Una construcción metafísica llama … more →
My Social Media Reading List
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wrote 4 months ago: I teach undergraduate and MBA courses in social media management. In the courses I stress experienti … more →
Conversation marketing: a train from an airline company
wrote 9 months ago: When you write a blog about conversation marketing, you of course start with the bible on conversati … more →
Hugh MacLeod: from business cards in bars to monsters for Microsoft
wrote 9 months ago: He’s the ultimate overnight success. But like most, his success wasn’t overnight at all. … more →
Telling stories
wrote 10 months ago: [update: I originally put this up this as a single, much longer post, but based on feedback have dec … more →
b2b You do Social but we do personal. Big difference.
wrote 11 months ago: A large amount of IT vendors are now really adopting social as part of their approach. The only trou … more →
The Cluetrain Manifesto - Vad är möjligt nu då?
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wrote 12 months ago: Christian Rudolf tipsade mig om denna bok under våren 2012. Underligt att jag missat den. De träffar … more →
Mediterranean Murder Mystery: Marketing Kills Product on idyllic Spanish Island
wrote 1 year ago: In the early 80’s I holidayed in a lovely fishing town on one of the Balearic Islands, an archipelag … more →
Creative Destruction for Goldman Sachs
wrote 1 year ago: cMust read: Why I am leaving Goldman Sachs Greg Smith, Goldman Sachs executive director and head of … more →
The Social Media Guru
wrote 1 year ago: Recently I attended a brainstorming session sponsored by a local business to help the decision maker … more →
The Social Media Guru
wrote 1 year ago: Recently I attended a brainstorming session sponsored by a local business to help the decision maker … more →
The shift in media....
wrote 1 year ago: David Weinberg captures the shift in media in one simple statement ……”The medium i … more →
Focus on making it easy to buy, not hard to steal - Louis CK did...and it paid off
wrote 1 year ago: Image from NYTimes.com For several years there has been a steady drumbeat of stories of how artists … more →
