Blogs about: Cmo Commentary
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The Diminishing Value of Your Brand
In John Gerzema’s and Ed Lebar’s recent book, “The Brand Bubble,” a detailed account is give to how many of todays brands are experiencing a rapid decline in perceived value. … more →
The Identiti Chronicles
The Diminishing Value of Your Brand
transientidentiti wrote 12 months ago: In John Gerzema’s and Ed Lebar’s recent book, “The Brand Bubble,” a detaile … more →
From Marketing to Herds to Marketing the Swarm
transientidentiti wrote 1 year ago: Mr. Brymer, President of DDB offers telling insight into the discipline of marketing desperately nee … more →
People are Building Brands
transientidentiti wrote 1 year ago: Not advertisers, not advertisers, and not brand stewards (read Mediapost article). Brands are now b … more →
Status Spheres: The Spheres of Influence
transientidentiti wrote 1 year ago: STATUS SPHERES can be loosely defined as those variety of lifestyles, activities, and persuasions th … more →
Notable quote from Jonathan Mildenhall, Coca Cola
transientidentiti wrote 1 year ago: “We are not looking for an ad campaign. We are looking for a cultural platform around which e … more →
