Blogs about: Cmo Council
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Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate research and also working on my upcoming book. As I’ve dug into the data, there clearly are some s… more →
Propelling Brands
Losing Brand Loyalty: CPG Brand Defection in America
Barry Vucsko wrote 2 weeks ago: An illuminating study was done by the Pointer Media Network and the CMO Council regarding the defect … more →
XpoTalk TV: Liz Miller of CMO Council and the Challenges of Marketers for 2009-2010
Cece Salomon-Lee wrote 1 month ago: Liz Miller, Vice President of Programs & Operations, CMO Council, sat down with us to discu … more →
Marketing Measurement and ROI Analysis – Connecting Aspirations with Realities
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Adam Needles wrote 1 month ago: I’ve been pretty heads-down over the past few weeks, analyzing the data and results from my graduate … more →
A CMO’s Dual Imperatives – Driving Organizational and Technological Change
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Adam Needles wrote 4 months ago: No member of the C-suite has a riskier or more-short-lived term than the chief marketing officer (CM … more →
How to ask for more money when your marketing budget gets cut
Bob Barker wrote 4 months ago: This week at TFM&A in London, we launched the findings of a piece of research conducted by the … more →
Gap between sales and marketing; Whose at Fault?
galborenstein wrote 8 months ago: A qualitative study by the Chief Marketing Officer Council revealed several disconnects between sal … more →
Release: National 9.16.08
amrecro wrote 10 months ago: CMO Council Rallies Corporate Support for American Red Cross Hurricane Relief Red Cross Assists Tho … more →
Release: National 9.16.08
amrecro wrote 10 months ago: CMO Council Rallies Corporate Support for American Red Cross Hurricane Relief Red Cross Assists Tho … more →
Translating CMO-Speak
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Ron Shevlin wrote 1 year ago: The CMO Council always does a good job with their annual survey of marketing execs — this year … more →
Article Published with the CMO Council
Peder wrote 1 year ago: We have an article published with the CMO Council in the December 2007 issue of Marketing Magnified. … more →
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An 
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