Blogs about: Cmo
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AUO to Manufacture LED In-Houseㅁ
AU Optronics (AUO) recently announced the formation of an LED Project Office, which will be led by Senior Vice President Dr. David Su. It is rumored that AUO has purchased metal-organic chemical vapor… more →
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Twitter & Your Brand ...
evansmediagroup wrote 1 day ago: Recently … we stumbled across a question in one of our linkedin groups, “Twitter Power f … more →
Enough already about the CMO - What about the customer?
Merritt wrote 6 days ago: Throughout my career as an enterprise marketing consultant, I noticed one similar trend that kept cr … more →
Leading Your Brand Beyond Marketing
beardrs wrote 1 week ago: Every Marketing organization needs to answer a fundamental question: “what’s the role of … more →
Ever-Changing Rules: New Era Challenges For CMOs
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Al Walsh wrote 1 week ago: The average tenure for a chief marketing officer in the current economic climate is about 24 months. … more →
Tying Flies
donnmo wrote 2 weeks ago: So how do residents of the Idaho Panhandle deal with stress (i.e. equity meltdowns, currency devalua … more →
Social Networking- Successful Training for Lawyers
virtualmarketingofficer wrote 2 weeks ago: Many law firms are (finally) starting to take a serious look at social networking tools as an inexpe … more →
Morse Appointed CFO at Yahoo!
Rakesh Raman wrote 3 weeks ago: Yahoo! says the Board of Directors has appointed Tim Morse as chief financial officer (CFO). Reporti … more →
Dashboard AND Gut
Alan Hart wrote 3 weeks ago: This is the seventh and last in a series of short posts related to The CMO Agenda research. Informed … more →
Award Show Losers
nycagrow wrote 3 weeks ago: By Michael Mark, creative director and CEO, NYCA We don’t enter award shows. Because we don’t want … more →
The Next Frontier In Search Marketing
lillian2009 wrote 4 weeks ago: This is a great article on how CMOs and ad agencies can wring lots of value from organic Web search … more →
My Ten Favorite Tweets - Week Ending 060509
Hutch Carpenter wrote 4 weeks ago: From the home office in Cairo, Egypt… #1: Could Google Wave be the holy grail for internal int … more →
To Blog or not to Blog to Reach Moms
marketingtomoms wrote 1 month ago: Many marketers say they want to engage with Moms but they are truly most comfortable with one way co … more →
CMO of Best Buy on the marketing capability
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alastaircotterill wrote 1 month ago: via Coops via Faris … more →
Developing your insight feed is critical to being relevant
Alan Hart wrote 1 month ago: This is the sixth in a series of short posts related to The CMO Agenda research. Informed by recent … more →
What Do CEO's Really Want From Marketing ?
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beardrs wrote 1 month ago: CMO turnover continues to be too high. In the lastest Spencer-Stuart survey, the average CMO tenure … more →
Leveraging Linkedin for Business Development and Marketing
Rosenhaft wrote 1 month ago: I was at a networking event on social media strategy this week. One of the networking topics was how … more →
Decoding Marketing: BtoB CMOs Integrating SM, SEO,Lead Gen, CRM, MCM, and M$trics for Success
Rosenhaft wrote 1 month ago: What? Let me translate… B-to-B = Business to Business CMO = Chief Marketing Officer who has re … more →
CMOs focus areas
HARISH VASUDEVAN wrote 1 month ago: A survey by Heidrick and Struggles identifies some key priorities of CMOs today. Top 2 : Acquiring a … more →
Book Review Spanning Silos The New CMO Imperative
branddialectic wrote 1 month ago: David Aaker’s Spanning Silos The New CMO Imperative Ted Levitt in his seminal 1983 Harvard Business … more →
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