Tags » CMO

New report on training today's researchers. CMO mkt intell tools (RBDR 10 21 2014)

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Sponsored by Nuance, offering multi-language verbatim coding services to help companies quantify the meaning of open-ended answers. 49 more words

RFL Communications

Even Linkedin thinks the Chief Digital Officer is still cooking...

LinkedIn just corrected my search for Chief Digital Officer with the suggestion that I meant “Chef Digital Officer” and it made me look more closely at what progress the much anticipated CDO revolution had made. 289 more words


Gilt.com, the online retail shop that sells clothing in short bursts known as flash sales, has tapped Clay Cowan as its new chief marketing officer. Cowan will join Gilt next month from Starwood Hotels, where he was senior vice president of global digital. 15 more words


Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

Welcome to the sixth instalment of our weekly round-up of top content for event marketers and CMOs. This week we noticed a major theme: marketers are seeing a shift in how customer experience is impacting how they must think about their product or service. 218 more words

Event Marketing

Lies, damned lies and CMO stories

Are you tired of reading about the CIO-CMO relationship? Bored of hearing about the alleged war between the two roles and of how the CMO is becoming more tech-savvy, spending more on technology, bypassing the CIO and marginalising the role of IT in the process? 1,239 more words

CIO Role

Company Spotlight: Piwik PRO

Marketeers and CMOs at various brands and businesses often face the problem of finding effective tools to track and analyze their customer analytics. Doing so could enable them to derive significant insights from customer behavior to attract new customers and engage existing ones. 544 more words

Marketing Automation

How to Rationalize and Make Sense of Unstructured Big Data?

To smile and smile and be faithful is not enough to woo the Banking Customer anymore. Apart from regular banking transactions, today, what he or she expects is a whole gamut of ancillary services at designated branches to online, mobile, call center’s kiosks and ATMs – with swifter and personalized applications. 345 more words

Big Data