Tags » CMO

Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

The year-end is quickly approaching; read up on predicted marketing trends for 2015 and ways you can maximize your event marketing ROI. To help you achieve your marketing goals for the next year, we collected the top articles of the week below. 145 more words

The Latest

The Modern CMO: Part Art, Part Science and Part Religion

It is the art of marketing that has made “Got Milk?” and “Just Do It” among some of the most recognizable campaigns of our time. Why? 449 more words

Business Analytics

What can CIOs expect in 2015?

It has been another challenging year for CIOs; there has been continued speculation about whether there is a long-term need for the CIO role and plenty of headlines about other areas of the business becoming more involved in technology decisions and holding their own IT budgets. 1,155 more words

CIO Role

CMO: The Toughest Job You'll Ever Love

Rapid change. Complex analytics. Brand advocacy, creativity and strategic leadership. Judged on execution and impact….and by the way, the clock is ticking.

These are some of the challenges that face to the evolving role of the modern Marketing leader, requiring a dizzying array of skills to deal with a rapidly changing environment and high CEO expectations. 1,130 more words

Marketing

Annual CEO survey reveals marketers carry no swag...

The Australian is a national newspaper published by News Ltd. Last weekend, the paper’s business columnist John Durie, published his annual CEO Survey. I cannot link you to the survey as you have to be a paying subscriber – one of those little digi-difficulties:) I read the printed newspaper over a cuppa. 563 more words

Marketing

Customer 360: Understanding Your Customers in the Digital Era

Information is the oil of the 21st century, and analytics is the combustion engine.” – Peter Sondergaard, Gartner

When most people think of advertising and marketing, an image of the “Mad Men” era agency comes to mind.

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