Tags » CMO

Weekly Round-Up: Top Five Articles for CMOs and Event Marketers

Happy Halloween! This week’s top content for CMOs and event marketers includes digital marketing topics like best practices for engaging consumers through email marketing and what senior executives are finding the hardest part of staying relevant in today’s industry. 214 more words

The Latest

Being a Social CIO at a Liberal Arts College

Perhaps the most important role that a Chief Information Officer has, is to be an advocate for the role of technology at the senior leadership level. 367 more words


A look at some CROs and CMOs using flow technology

I’m sure that you would agree that anything other than an exhaustive list of CROs/CMOs using flow technology as part of their services and contract work may not sit on your desk as a guide when you need it — but let’s start that list or at least the thinking for when that time is in front, the resource will provide some support. 405 more words

Customer Jujitsu: Leveraging Customer Needs for Strategic Imperatives

I am a New York Yankees fan and grew up with Mickey Mantle, Whitey Ford, and the incomparable Yogi Berra.  Now, many people think that Yogi is known for his Aflac commercials, yet many don’t recognize that he is the holder of the record for a player who won the most World Series (10) and who has the most hits (71).  971 more words

Big Data - Useless If You Don't Know What You Are Doing

In a wide-ranging interview posted last week on IEEE-Spectrum, “Machine Learning Maestro” Michael Jordan discussed the current state of Big Data; its strengths, its shortcomings and the ways it can be misused. 365 more words


CIO and CMO become CBO

We don’t need CIO’s anymore.

Feel free to hashtag that, let’s just refrain from falling into #gamergate.

Sounds arrogant coming from a marketer so, for that matter, we don’t need…

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