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Technical marketing: a canvas for a lean creative brief.

“You’re juggling dozens of priorities and under the gun to get a new marketing initiative under way. Do you really have time to write a creative brief? 341 more words

CMO

For marketing software firms, a white-knuckle ride (and bare-knuckle brawl)

Revenue for marketing automation software is set to triple by 2020, and it’s a three-way fight for supremacy.

FORTUNE – These days, most purchasing decisions — not just the big-ticket ones – are finalized long before someone reaches for their wallet. 1,105 more words

Contributors

How Beckon plans to simplify the modern marketer's 'big data' problem

The modern high-tech marketer now has more data than ever before, and is using it less.

“Marketers now have email systems, social tools, a media agency with TV, radio, and print insights, web tools, A/B testing, and search analysis,” … 709 more words

Business

Stats Show Digital Marketing Spend is Increasing

Spending on marketing analytics is expected to increase 60% by 2015 (Source: CMO Survey)

54% of B2B marketers will increase their spend on content marketing over the next 12 months (Source:  1,484 more words

Marketing

Tech marketing: the art of delivering quality content.

“To envision information –and what bright and splendid visions can result- is to work at the intersection of image, word, number, art […] the principles of information design are universal – like mathematics.” “We envision information in order to reason about, communicate, document, and preserve knowledge – activities nearly always carrier out on two-dimensional paper and computer screen. 1,039 more words

CMO

Ad Buyers to Become Robots, Sort of...

The term programmatic ad buying is popping up more and more lately among modern marketers. Despite the new found buzz, the process is one that’s been making strides in the marketing technology landscape for the past decade, perhaps longer. 465 more words

Marketing

Avoidable losses: Integrating Online and Offline Content

Lost in translation.

The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo?

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Digital Marketing