Tags » CMO

New Accenture Research Points to Fundamental Changes in Marketing

Accenture published the findings of its 2013/14 CMO Insights survey, the fourth in a series of studies that are aimed at capturing the opinions, challenges, and points of view of senior marketing executives. 395 more words

Sales & Marketing

Measuring Content Marketing Effectiveness In Achieving Goals

A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. 883 more words

Social Media Marketing

CMO: Del Mar Races To Win At Social, Mobile Marketing

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a y
http://charmcitymarketingsolutions.com/cmo-del-mar-races-to-win-at-social-mobile-marketing/

CMO: Del Mar Races To Win At Social, Mobile Marketing

Craig Dado, senior vice president of marketing for the Del Mar Thoroughbred Club, describes how the racetrack uses social and mobile marketing to attract a y
http://charmcitymarketingsolutions.com/cmo-del-mar-races-to-win-at-social-mobile-marketing/

From CMO to CEO: the next era of brand leadership?

By Mark Di Somma, Brad VanAuken and Derrick Daye

Chief Marketing Officers (CMOs) haven’t had it this good for some time. As Jack Trout… 1,594 more words

Market Leadership

What's your 15 second story?

At some point you’re going to bump in to someone you want to impress at work. It might be in the elevator, getting a coffee, or across a table while you’re both waiting for a meeting to commence. 695 more words

Marketing

BRANDING IS OFTEN mistakenly regarded as just another word for marketing or advertising… (but) in fact, the brand should be first and foremost a strategic discipline…

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Branding