Tags » CMO

4 Must-Read MarTech Blog Posts of 2014

Ending the inaugural MarTech Conference, I felt this would be a perfect time to provide a completely subjective list of the year’s most important marketing technology-focused blog posts. 1,242 more words

Marketing Tech

Creating Strong Social Brands for CxOs


A personal brand isn’t anything mysterious, rather, it’s just a matter of how the world sees you. When people are thinking of doing business with your company, they Google you. 881 more words

Social Media Marketing

Media Release: TV viewing via web set to eclipse the box

The report from the [Consumer Electronics Association], “The Market for U.S. Household Television Services”, states that the percentage of U.S. households relying exclusively on an antenna for television programming reception is about to be eclipsed for the first time by the percentage of households relying exclusively on the internet for TV content. 109 more words

Web Tv

Three dimensions of success

I was reading a recent blog from Richard Branson (http://t.co/6NN5qgk8sS) that talked about how companies can market themselves effectively with little to no budget.   589 more words


How Can You Call Yourself A CMO If This Is True?

The title of Chief Marketing Officer is controversial. Some who hold it think it is insufficient. Others who hold it are really just the Chief Marketing Communications Officer (CMCO). 235 more words

Customer Service

How Your Brand’s Digital Strategy can Make the Internet a Better Place: Op-Ed by Zach Pentel

It’s increasingly difficult for most brands to construct a digital strategy that works. Many argue that this is the result of a few scarcities: people have less time, shorter attention spans, and more on their plate than ever before. 912 more words


The CMO / CIO debate

Over the last few years the debate has continued about the relationship between the CMO and the CIO. Just this week I read a Forbes article entitled “ 526 more words