Why might Big Data mean millions for marketing? Because it has the potential to create a more complete picture of the buyer, thereby empowering marketers to more effectively deliver the right message to the right individual at the right time – and ultimately increase sales. 140 more words
Tags » CMO
“Social analytics tools will become the must-have to gain insight, make better, faster business decisions and improve customer satisfaction.” – Social Business News
Steve Jobs was famous for taking a stand against traditional market research, telling us, “People don’t know what they want until you show it to them. 928 more words
Corporations the country over,
Thank you for leading in giving…consistently and without question.
May your generosity come back in immeasurable success.
This is the second in a series of interviews of marketing leaders and CMOs that I respect and admire.
Today I am honored to interview Ted Rubin, one of the most forward-thinking and influential marketers. 969 more words