Coca-Cola may not win back consumers with the ingredient list for its namesake soft drink, but it still knows how to sway them with advertising. The question for Coca-Cola North America president Sandy Douglas is whether clever new marketing tactics and… 261 more words
Tags » Coca-Cola
Coke’s popular Freestyle soda machines, which allow customers to custom mix their fountain drinks, have been a treasure trove of data for the company. For instance, they helped convince the company to release Cherry Fanta in stores (it had previously been a fountain-only soda) based on the Freestyle’s feedback about its popularity. 251 more words
By Jordy Altman
Does your Coke taste like dirt? Don’t worry, so do 1,999,999 other bottles.
Yesterday morning, Coca-Cola spokesperson Gabriella Sanchez held a press conference where the company announced a recall of all 20oz Coke bottles with the name Michael. 479 more words