Tags » Coca-Cola

Coca-Cola: Share Happiness Culture

by Dona Eunice Ermino

Coca-Cola is making its presence felt again. With the launch of Share a Coke campaign in the Philippines, I wonder why carbonated drinks like Coca Cola can be so popular? 356 more words

Philippines

Coca-Cola Content 2020

3 key ideas in the video:

  1. Shift in marketing strategy from ‘Creative Excellence’ to ‘Content Excellence’
  2. Coca-Cola follows a 70/20/10 model for their content development and marketing strategy:
  3. 78 more words
Coca-Cola

Weekly Reading, Vol. 7

1) I have been following this “Motherhood Around the World” series on one of my favorite blogs, A Cup of Jo, since it began. They profile American women who are raising their children abroad, and describe the unique cultural differences in raising children and living life in general. 189 more words

Weekly Reads

Facebook is now worth more than Coca-Cola, Disney, Intel

Next stop, IBM.

Facebook’s remarkable share price surge over the last year has pushed its valuation—more than $192 billion as of yesterday— above some of the most venerable names in corporate America. 119 more words

'Share a Coke' comes to 4oD

Coca-Cola and Channel 4 have entered a historic partnership, creating personalised digital television adverts.

The ‘Share a Coke’ campaign has been extended to Channel 4’s… 70 more words

Marketing

Genre Grandeur: Mac and Me (1988)

I recently took part in an excellent series called Genre Grandeur for the month of July, over at the wonderful Movierob, where the genre of the month is alien films! 651 more words

Film Grimoire