Je ressors un article que j’avais mis de côté quand j’étais en Angleterre. Il remonte à Décembre 2008 ! Mais je vous assure, les info sont très intéressantes. On retiendra surtout que le footballeur perçoit 2 fois par an un montant de £118 689,57 de la part d’EA Games.

• £90 000 : Salaire hebdomadaire au Manchester United
• £760 000 : Droits à l’image versés par le club tous les 6 mois
• £ 1mil : Salaire annuel versé par Nike
• £ 118 689, 57 : 2 versements par an de la part d’EA Games
• £ 600 000 : Contrat de 4 ans avec Coca Cola
• £ 3, 55mil : Deal de 12 ans pour un (plusieurs) livres ? (“12-year book deal”)

Source : London lite, monday 8 December 2008, p.3

Vinho…?

França…?

Não precisa!!!

O melhor está do meu lado.

It is no secret that Coke’s 1886 “brain tonic” recipe called for cocaine. However, it’s not widely known that Coke still uses the coca leaf in their secret recipe.  There is only one company legally permitted to import coca leaves into the United States, the Stepan Company of Illinois.

Coca Leaves

Stepan uses the coca leaf to produce pure cocaine for medical use and a non-narcotic ingredient that Coca-Cola uses to flavor Coke.  Most of the coca leaves are imported from Peru, and The Washington Times has reported that 100 tons are imported per year.

BrokenSecrets.com

Photo Credit: Ryan Greenberg (Flickr/Creative Commons)

Achei esta foto bem interessante. Mostra a evolução das garrafas de Coca-Cola vendidas principalmente no mercado Americano. É incrível como se pode perceber a evolução do produto junto com todo o posicionamento da marca: garrafas gradativamente mais arredondadas, dando ideia de modernidade!

Esquerda para direita 1899 – 1900 – 1915 – 1916 – 1957 – 1986

How about this as a video of the week? Nothing better than enjoying a chilled, wholesome bottle of Coca Cola. Admit it, you know you want to. These insects definitely don’t seem to mind the sweet taste.

A Coca-Cola inicia sua estratégia de Marketing para o final do ano. Entre as ações realizadas sob o tema “Compartilhe a sua Felicidade” estão a presença em mídias sociais e conteúdo especial para o site da marca. No endereço www.cocacola.com.br, além de roteiros das caravanas realizadas pela Coca-Cola e cartões de Natal, o internauta encontra emoticons para o MSN e o link para o filme da campanha no Youtube, que também será exibido na televisão.

Além disso, assim como acontece em todo Natal, tanto os pontos-de-venda quanto as embalagens família estarão revestidos e decorados com ícones alusivos à data e à marca, como o Papai Noel, os ursos polares e uma mensagem da campanha.

do Mundo do MKT

Round 2, Fight!

que abundância! que concorrência!

e aí? tá torcendo pra quem?? Coca ou Pepsi??

Continua na dúvida? amanhã tem mais!!

Quem vai vencer??

coca vs. pepsi - round 1

Terça-feira: Round 2! Até amanhã!!

Cari ragazzi, care famiglie, cari parenti, cari simpatizzanti del gruppo, cari capi storici,

cari amici degli amici, cari morosi/e, cari mariti, care mogli, cari fratelli e sorelle.

Dopo l’esaltante passata edizione il gruppo scout vi invita tutti a

PRANZO

Domenica 20 Dicembre alle ore 12:00

presso il patronato di S. Michele

per festeggiare tutti insieme la fine delle attività del 2009 e l’arrivo del S. Natale.

Vi chiediamo semplicemente di iscrivervi al pranzo, per poter preparare il tutto al meglio ed evitare gli sprechi! Solo per voi, i nostri migliori cuochi si esibiranno in due piatti distinti creati apposta per incontrare i gusti di tutti:

Diffondete questa sensazionale notizia, scegliete il menù che più vi rappresenta e di fateci avere la vostra conferma e quota entro e non oltre Domenica 13 Dicembre.

…e all’arrivo troverete anche lo stand aperitivo!!!

Potete dare la conferma e versare le quote direttamente in sede scout durante le riunioni scout nei seguenti giorni:

• Sabato 28/11 – 5/12 – 12/12 dalle 15:30 alle 18:00

• Domenica 29/11 – 6/12 – 13/12 dalle 9:00 alle 12:00

Per qualsiasi dubbio, perplessità..angoscia non esitate a chiedere maggiori informazioni a

Nicola  casa 0422.824919 – cell 333.2807607 – email nmassarin@alice.it

Bem todos sabem que a Coca-Cola tá a um tempão ae…mas alguém sabe como eram todas as garrafas que surgiram nesse tempo. Bem o link abaixo irá mostrar todas as garrafas que foram feitas para a Coca-Cola. OBS: É em inglês, mas vale a pena ver!!!

Clica Aqui!!!!

Comenta ae!!!

Direttamente dalle Ande sotto la sorceglianza delle compententi autorità una bibita all’estratto di foglie di cocaina arriva negli alimentari dei paesini Toscani. Come è bello il mondo.

Wladipedia ha assaggiato per voi questa meravigliosa bibita. Il sapore è simile a quello del tè verde, dissetante e non gasata, non crea effetti alucinogeni. Una normale e buona bibita sensa additivi, le foglie di coca possono essere usate anche in maniera positva.

When graphic artist Mariusz Waras and avant-garde musician Krzysztof Topolski worked together, they produced Factory, a spectacular site-specific installation that was created specifically to be exhibited in the biggest room of CoCA or Center of Contemporary Art-Znaki Czasu in Toruń, the medieval town by the Vistula River in northern Poland that gave birth to Nicolaus Copernicus. The exhibition gives a good excuse to visit it until January 17, 2010.
more…

The concept is simple, get coke to use cans without paint in order to reduce pollution in the painting and paint removal process (recycling). While I dont think that coke will actually go with this, exept maybe for a limited edition, I think it’s a great idea, the cans look great, green peace and all their followers will be happier (let’s face it they won’t ever be fully happy) and there are like a billion ways to market this can. HINT to coke: call it Naked coke, you see where I’m going with the advertising here.

Pues muchos conocemos las latas de todo el mundo por obvia mercadotecnia de la propia empresa, pero las de cristal? qien las conoce? esas si son pocas conocidas..

De izqueirda a derecha: 1899-1990-1915-1916-1957-1987

Colombia’s largest guerrilla group, las Fuerzas Armadas Revolucionarias de Colombia – Ejercito del Pueblo, better known as the FARC-EP or FARC, has been pushed back from its areas of expansion in the 1990s to its historic zones, where the group was started and first began to grow. The armed group, though, has in no way disappeared. In fact, counting on about 9,000 fighters, the group has shown an immense ability to survive in very tough conditions. Given that thousands upon thousands have demobilized, been captured or killed in combat, the fact that the group has only dropped from 18,000 fighters 6 or 7 years ago to 9,000 today shows an amazing ability to recruit fighters and maintain organizational discipline in the upper echelons of the group. 

The group still has suffered serious setbacks. Starting at the end of the 1990s with the AUC paramilitary offensive, the FARC found itself being pushed out of many strategic zones. Followed then by the Uribe government’s offensives, the group has been weakened greatly military, although still maintains strong influence in remote areas. This year, though, the FARC seems to be making somewhat of a return, IF one accepts that the group ever really went away. This is a good question given that although the Uribe government claims to be winning the war, the FARC seem to receive the blame from the government for just about anything and everything. (In January 2008, the then-Minister of Defense claimed the FARC, regarding drug trafficking, could only charge a tax on coca paste due to government pressure, basically putting them farthest down the drug chain of any group. In November 2008, another member of the government said the FARC were the biggest drug trafficking group in the country.) Yet, regardless of one’s opinion, the FARC seem to be military on the rise again.

According to information from the Security and Democracy Foundation, FARC attacks against the Armed Forces are up 75% to 117 attacks in the first six months of 2009 from the same time period in 2008. Oddly enough, combats initiated by the Armed Forces against the FARC  in the same time periods are down from 403 to 199. This could mean that while the intensity in the first 6 months of 2009 has dropped, the FARC have started to take the offensive or initiative again. We are seeing small increases in attacks against fixed Police and Army installations as well, but mainly the increases are occurring with ambushes, up 119% from 26 to 57, and attacks on towns, up 65% from 37 to 61. All of this data corresponds to the first six months of the year. 

Medellin’s daily paper El Colombiano stated that combats have increased this year – despite statistics showing otherwise. The paper says that combates have increased from 78 to 148. Given the proximity to the statistics of attacks against the public forces by the FARC, I suppose in this case “combat” means combats initiated by the FARC or attacks by the FARC. Also interesting is that deaths in combat/attacks by both sides are fairly equal according to the article. The Army has lost 259 combatants and the FARC 289. This is the first time in a long time that I have seen statistics regarding deaths in combat having such parody.

So why is this the case? Some analysts say that the Army has cut down on the offensive due to lack in moral, given to the pressure of false positives. This, to me, is a weak explanation. First off, taking the offensive is a military strategy and a decision. Also, false positives in the first semester of 2009 dropped to two. So are they worried about investigations? Maybe. But this should not affect the decision of a commander on how to combat the FARC – only in that killing civilians should not occur. Taking the offensive is another decision. 

It could be that Cano has consolidated his role as leader and has decided to go on the offensive. Of course, one can only go on the offensive when possible. If constantly being attacked and put on the defensive is the reality, an offensive will be quite tough.  The seeming drop in the offensive by the Armed Forces is giving the space to the FARC to take the offensive.

It would seem that a certain dynamic is occurring. First, the FARC have been pushed back to their zones of historic influence. These areas tend to be, but are not always, more remote making the guerrilla harder to find and thus attack. Also, in these zones, the FARC still have control over and/or support from the population who have lived under guerrilla control for decades. This is, of course, in spite of the guerrillas violent actions against the civilian population. This allows the guerrilla time to plan, rest and increase morale. At the same time, they are able to access the information necessary to carry out attacks due to the varying level of support in the civilian population. 

Being in more remote areas, the Army may just find it harder to find the guerrillas. Simply put, this is guerrilla territory – the Army does not know it well or may find what they do know to be too old or insufficient. Hence, if they are on the offensive it’s not working as planned. Or they could accept this situation and look to hold territory. I’m guessing that patrols are the name of the game, as usual and are having less success. Given this situation, the FARC are simply able to plan and attack better. Whether they will be able to expand again towards their previous levels of territorial control is another question. 

This is most likely the case in Cauca. Various guerrilla groups, including the FARC, have had presence there for over 40 years. The mountains of Cauca and Tolima are the birthplace of the FARC. They seem to be high up in the mountains, and according to some demobilized combatants, the FARC have a better reputation than the public forces in these zones. Their militia fighters are present in the city centers and thus can easily pass essential information to the guerrillas.

Simpy put, the public forces in the zone haven’t been able to hit the FARC as hard as they want on the ground, and thus the guerrillas can plan and attack. In northern Cauca, it seems to be working well for the guerrillas. Even with the 2,500 troops sent to the zone recently, the guerrillas were able to ambush some the other night, killing one and injuring another and seemingly taking no casualties. The large attack in Corinto last week involved over 200 guerrillas at once. Groupings like that were thought to be a thing of the past. Clearly, the guerrilla has not been under a lot of pressure in Cauca, but time will tell if this dynamic changes, and in favor of which side.

“A convex logo substitutes colorfully sprayed can. Naked can help to reduce air and water pollution occurred in its coloring process. It also reduces energy and effort to separate toxic color paint from aluminum in recycling process”

Go Green!

Gerson Franco | Mundial YVKE | 18 de Nov de 2009
En los mercados de Sucre, a la hoja de coca es la especie vegetal más buscada por oriundos y extranjeros

Unos la quieren en bolsitas. Otros al natural. Por gusto, por tentación o por curiosidad. Pero todos, o casi todos, los que arriban a este país con motivo de los Juegos Bolivarianos, preguntan por ella. Y ella, tan solicitada, está por todos lados. Es la hoja de coca. La especie por la que todo recién llegado pregunta. Así ha sido desde siempre. Por eso en Sucre, la capital constitucional de Bolivia, no falta. Y tampoco en los pedimentos del visitante ocasional. Se consigue en cualquier ambiente de café, restaurantes, mercados y ventas ambulantes. Bien, triturada, molida y empaquetada en sobrecitos de marca comercial. Bien, al fresco, casi que arrancada de la mata. De cualquiera de las 2 formas, basta una taza de agua caliente, una cucharada de azúcar y listo. Ya tenemos el té de coca. O mejor dicho, el famoso mate de coca. En realidad el té es otra especie más universal.

Muchos piden la hoja suelta, pero no para agregarla en agua hirviente, que es como mayormente la consume el habitante local. También se le pide verde para morderla, saborearla y sobre todo, matar la curiosidad. A qué sabe? se preguntarán. Pues a hoja de coca, no puede saber a más. En esta población de pasado heróico, en la que se lanzó el primer grito de independencia de este continente, todos los que por aquí pasan, la piden. Para consumirla en sitio y para llevar. Dicen que venir a Bolivia y no probar el mate de coca o mascar la hoja, es como ir al Roma y no ver al Papa…. Ver:

Hace casi un mes que ha quedado atrás Expobioenergía pero aún colea el eco de las innumerables propuestas, acuerdos, presentaciones y visitas que la jalonan. Entre ellos estuvo el caso de Coca, un pueblo segoviano cuya apuesta por la biomasa forestal ha supuesto pasar de un gasto de 66.000 euros en calefacción con gasóleo a 9.000 con pelets y astillas. De paso, ha conseguido reducir su deuda a la mitad.

¿Y si un macroayuntamiento como el de Madrid hiciera lo mismo? Posiblemente conllevaría que su alcalde, Alberto Ruiz Gallardón, solucionaría parte de su galopante deuda a golpe de una energía limpia que crea riqueza, como la biomasa. Juan Carlos Álvarez, el alcalde de Coca, lo explicaba de forma meridiana: “con la incorporación de la biomasa forestal a las calefacciones de varios edificios municipales hemos conseguido reducir la deuda que teníamos en 2006 de 400 euros por habitante a 198 euros en 2008”.

La sucesión de llanura castellana y cultivos cerealistas no hace presagiar que, casi de sopetón, se alcen cerca de 10.000 hectáreas de pinares. De ahí el nombre de la comarca en la que se asienta Coca, llamada Tierra de Pinares. Los montes son comunales y del ayuntamiento, pero el procesamiento de la madera para destinarla a las calderas del pueblo lo hacen madereros privados. Algo que también cambiará, ya que desde el Ayuntamiento adelantan que con la futura compra de una maquina para hacer astillas se reducirá aún más la factura municipal.

Líder en calderas en Castilla y León

La apuesta empezó en 2003, con la sustitución de la caldera de gasóleo en el Ayuntamiento. “Con la biomasa se ha incrementado en cinco veces el espacio calentado, ha aumentado el confort y sin embargo el consumo ha bajado”, resume el alcalde, que pone sobre la mesa la diferencia de gasto en este edificio: de 14.082 euros con gasóleo a 1.935 con pelets y astillas. Al Ayuntamiento le siguieron el colegio público comarcal, un centro de educación para adultos, otro de actividades acuáticas, el parque de bomberos, el instituto de bachillerato y el centro forestal El Sequero. Solo entre los cuatro primeros edificios, incluido el del Consistorio, la factura ha pasado de 66.288 euros anuales a 9.110.

Más información: Energias-renovables.com

AFP
LA PAZ — El candidato presidencial de derecha Manfred Reyes Villa anunció este martes que subvencionará el consumo de coca en Bolivia si es elegido el próximo 6 de agosto, aunque planteó también un nuevo estudio para reducir la superficie cultivada.

“Como presidente de la república voy a subvencionar la coca. A los que ‘acullican’ (mastican, especialmente indígenas) les voy a dar el 50% del valor”, anunció Reyes Villa en rueda de prensa con medios extranjeros.

Reyes Villa, que recoge el 18% de la intención de voto y está 34 puntos por debajo del favorito, el presidente Evo Morales, actual líder de los productores bolivianos de coca…. Ver:

J’imagine qu’une grande part des utilisateurs de machines informatiques (PC, Mac, smartphone,…) personnalise son espace de travail à travers un fond d’écran, un écran de veille,  un ensemble de couleurs et de sons qui collent à ses aspirations… Bref, “donne-moi tes paramètres de personnalisation, je te dirai qui tu es…”. Windows 7, le dernier OS de Microsoft, autorise ce type de réglages et plusieurs thèmes sont gratuitement téléchargeables sur une page dédiée. La nouveauté ? Certains thèmes, peu nombreux je vous l’accorde, sont proposés par des marques : Coca-Cola, Pepsi, Zune et Bing (2 marques de Microsoft), Ferrari, Ducati, Porsche, Infiniti, Avatar (le film), Gears of War (jeu vidéo). Autrement dit, chacune des marques propose une gallerie de fonds d’écran associée à des écrans de veille, des couleurs de fenêtres et des sons qui collent à son univers.

Fan de Ferrari ?

Le téléchargement de ces thèmes est gratuit pour le consommateur mais Microsoft, pour sa part, monétise votre espace de travail. L’histoire ne dit pas combien ni comment les marques paient leur présence dans la “Gallerie de personnalisation” mais voilà un nouveau terrain de conquête pour les publicitaires.

Source

En parlant des nouveaux usages auxquels doivent se plier les industriels, jetez un coup d’oeil à la vidéo qui suit. Elle donne une idée assez intéressante du virage publicitaire que tout annonceur doit considérer. Anglais.

Source de la vidéo

J’ai le plaisir de t’annoncer que je suis la championne du monde de Coca blind test.

Koitesse le coca blind test ?

Hé bien c’est très simple.

Tu me fais goûter trois verres de Coca.

Et je peux te dire en moins de dix secondes, lequel est rempli de Coca Zero, Coca light ou de Coca tout court (le vrai, le seul, l’unique et le meilleur bien sûr).

Qui étaient les autres concurrents de ce championnat, me demandes-tu ?

Ah ben y’avait moi et c’est tout.

Ah non c’est pas de la triche vu qu’il existe bien un championnat du monde de baseball dont les seuls participants sont les USA et le Canada.

Alors si l’Amérique du Nord a décidé un jour qu’elle représentait le monde entier en matière de baseball, j’ai bien le droit décider que je représente le monde entier en matière de Coca blind test n’est-ce pas ?

Bien.

J’en conclue tout de même que le Coca light c’est drôlement dégueu comme un Coca qu’on aurait laissé à l’air libre toute une journée et qui aurait donc perdu tout son gaz mais auquel on aurait rajouté trois tonnes de sucre roux pour compenser.

Le Coca Zero en revanche semble être le meilleur compromis pour avoir le goût de Coca sans les calories qui vont avec.

Il n’empêche que rien ne remplacera réellement le vrai Coca.

Ce billet n’est pas sponsorisé par Coca (contrairement aux apparences) mais c’est juste que je suis trop fière de ma performance.

Brand : Canada Dry

Company : Cadbury Schweppes ( Later Coca Cola)

Agency : Mudra

Brand Analysis Count : 371

Canada Dry india

One of my colleagues yesterday showed me a 1989 issue of Business India where he pointed out an ad of a long forgotten brand – Canada Dry . We passionately talked about the brand which we both liked.

Canada Dry was launched in India in 1995 . The brand ,from Cadbury Schweppes ,was a highly popular brand of softdrinks across the globe. Canada Dry was a much hyped brand because it was from the house of Cadbury. Cadbury Schweppes launched Canada Dry a

nd Orange Crush in the Indian market with much fanfare.

Canada Dry India

Canada Dry was a Champagne Softdrink. The brand has positioned itself as a champagne and the taste was different and refreshing.

The brand was also promoted heavily in various media. The ad featuring the snow and tiger brings back the nostalgia about this brand. The brand was positioned as a premium cooldrink . The brand gained immediate acceptance because of its association with Cadbury. The brand had the potential to become a premium softdrink brand in India .

But alas, the brand did not last too long in the market. In 1999 CocaCola took over the beverages business of Cadbury Schweppes and like GoldSpot and Limca , Coke killed this brand.

It is sad to see such brands being killed for no reason connected with customers. The only reason for Coke to kill these brands was to make way for Coke’s original brands. In the case of Canada Dry , the brand only had a negligible presence in the Indian market.

Look at the Indian market now – Is there a premium softdrink brand in India ? Neither Coke or Pepsi was able to create a premium softdrinks category in India. They have not even tried yet…….

marketingpractice.blogspot.com/2009/01/canada-dry-rip-1995-1999.html

Brand : Coke

Agency: McCann

Baseline : Piyo sar Utha Ke

Well ……..

Marketers some times behaves like fools !!!!!!

Why the hell one should change their best positioning statement ? Every one loved the ” thanda ” campaign, there were rave reviews about Aamir and Coke. People looked forward to the next Aamir avatar ………

coca cola

Then it was a surprise.. there is no thanda but some blabbering about drinking coke ” Sar Utha ke?

Coke never had good time with respect to its advertising in India. Never in their second life in India, they have delivered good campaigns. Pepsi always scored with their campaigns like” Ye dil maange more” Yehi hai right choice baby”, ” Nothing official about it”.

Then came the Thanda matlab “Coca- Cola” campaign which blew the hell out of Pepsi. Well how can anyone own some thing like ” Thanda”. Similar to XEROX, Coke was trying to own a whole category as such.

Then Coke changed the campaign , Why? I don’t have the answer may be the creatives in McCann may have it. The current campaign speaks nothing. I use a straw to drink Coke, so how can I drink coke sar Utha ke? Most of the time when I tried drinking directly from the bottle, I had encountered some unpleasant taste of “rust” from the cap of the bottle. What about the South Indians and othe non Hindi speaking consumers? Will they be impressed by the base line?

An opportunity lost for Coke . they had one BIG IDEA in ” Thanda Matlab Coca-Cola “and they blew it off

marketingpractice.blogspot.com/2005/11/coca-cola-thanda-nahin-hai.html