¡Noe Castro Cacao visits El Salvador, Central America!

Noe Castro Cacao, International Barista professional, with more than 8 years experience, came to El Salvador and trained Zegsa Inversiones S.A. de C.V.’s personnel.

La Libertad, El Salvador, Central America, Friday July 31st 2009 – Zegsa Inversiones S.A. de C.V. is preparing to open the doors of its new Coffee Shop in El Salvador, Central America. “ We’ve put a lot of effort into this project and have decided to open in September 09. We’ve been training almost 8 to 10 hours daily for 4 months now. Our main objective is to serve our clients the best cup of coffee they’ve ever tasted, without having to rely on only one Barista serving it,” confirmed Mr. Jonathan Rodríguez, President of Zegsa Inversiones S.A. de C.V.

Noe Castro Cacao, prestigious Barista with more than eight years experience, known worldwide for his numerous jobs and almost 5 years experience in national and international competitions, was invited over by Zegsa Inversiones S.A. de C.V. to El Salvador, Central America. During the week of July 27th 09, for three exhausting and consecutive days, Noe trained the Baristas for opening day. “We had the honor of meeting Noe on a business trip in his natal country, and for the first time we are pleased to have him visit El Salvador,” says Mr. Rodríguez.

“Barista Coach” nicknamed by Zegsa’s personnel won the 2006 Barista Championship of Guatemala and had the amazing experience of representing his country for the World Barista Championship held that same year in Tokyo, Japan. He had to compete with almost 45 Baristas from different nations! In 2007, during national competition, he won the “Best Espresso”.

During the intense Barista training of four days, Noe shared all of his experiences, motivations and knowledge, of more than 8 years fully into and passionate about this industry. “Noe is an authentic professional, we wanted to discover our potential and it was him who woke it up out of each and every one of us, we are glad he could join us and are thankful for everything he’s done.”

What motivated Zegsa Inversiones S.A. de C.V. to invite Noe to El Salvador was the need to reach their main objective. “ With Noe’s help, we reached our goal!” said Mr. Rodríguez.

The name of the new coffee Shop is a surprice to be revealed later and over the Internet in Facebook or Barista Exchange. However, Mr. Rodriguez did tell us, it would be located on the secondfloor of Centro Comercial Plaza Merliot, (Plaza Merliot Mall) at La Libertad, El Salvador.

Mr. Rodriguez did not forget to mention, “It has taken us more than 8 months of trainings, searching for the right information, being patient and preparing the right way to reach the level we are at right now, we’re making sure to be different. We will always support El Salvador’s Coffee and its going to be our only ingredient, for any coffee beverage our Baristas prepare our clients.”

To be one of the first to find out the latest Coffee News, publications and be able to meet the Salvadoran Baristas who will work in Zegsa’s New Coffee Shop, or if you want to know more about what happened during training with Noe Castro, look for them in Facebook or Barista Exchange as Barista-Pro and add them as friends.

To celebrate the upcoming release of my new book, Stealing Wishes, I’ve dropped the E-book price of my first novel, The Other Side of What, to just 25 cents!  That’s right.  Download it to your computer for a quarter, or you can still buy a paperback version for just $7.75 (regularly $9.99).

And check back soon for a new contest where you can win a signed first edition copy of both books!  Thanks to all my readers out there for your continued support!  This one’s for you!

Stealing Wishes, my new novel, is about an obsessive compulsive coffee barista in search of Mr. Right.  Obsessed with the number 32, Blaine turns jealous when his coworker and best friend finds a date before he does.  But can a blind date named Edward solve his dilemma and cure his illness? Complications ensue as Blaine obsesses with his hobby of taking pictures, all while trying to capture the perfect snapshot for a local photography contest!

Stealing Wishes will be released in early June!