Blogs about: Cognitive Egonomics
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The 10 most common design mistakes on the Web
Not understanding the nature of the Internet. Too often, design teams think of the Internet as a pushing media such as television or radio. Users’ behavior on the Internet is different than when they… more →
User Experience and Cognitive Engineering
The 10 most common design mistakes on the Web
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Francois Aubin wrote 1 year ago: Not understanding the nature of the Internet. Too often, design teams think of the Internet as a pu … more →
The Mechanics of Politics in IT: Part 1
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Francois Aubin wrote 1 year ago: Last year, the government of Quebec asked Cognitive Group to do a heuristic evaluation (expert evalu … more →
The Irony of Project Management: the practitioner’s view
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Francois Aubin wrote 1 year ago: I was recently hired by an important financial institution from Canada to help them assess their str … more →
Leading change: the practitioner’s view
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Francois Aubin wrote 1 year ago: A few years ago, I was in a group that got lost during a hiking trip. One member of the group said … more →
Simplicity: the Jawbone web site
Francois Aubin wrote 1 year ago: In the: 10 things to do for the success of your web site – the practitioner view, I wrote in 8 … more →
10 things to do for the success of your web site - the practitioner view
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Francois Aubin wrote 1 year ago: 1. Know what is important. 1. Bring users to your site, 2. Ensure usefulness and usability, 3. Maxim … more →
On the Size of Font
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Francois Aubin wrote 2 years ago: Just back from SanFrancisco, I was trying to find an address in Montreal. I had to slow down in orde … more →
Christine Whitman's Nuclear Option
Francois Aubin wrote 2 years ago: This letter was published in Business Week “Whitman says: “Despite its controversial rep … more →
Change Management : A Catch-22
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Francois Aubin wrote 2 years ago: The catch-22 The levels at which impacts of change are major are not understood while the levels at … more →
Human Error Part 2: Management Error
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Francois Aubin wrote 2 years ago: You arrive at home after a long day and you rush to prepare food. You turn-on the burner but oups !, … more →
Human Error Part 1: De la Concorde Overpass
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Francois Aubin wrote 2 years ago: In September 2006, a bridge collapsed in Laval (a Montreal suburb), resulting in 5 deaths. An inquir … more →
Apple, Steve Jobs, Innovation and Iphone
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Francois Aubin wrote 2 years ago: Apple is as hot topic in the business these days because of the Iphone. Apple’s innovation success i … more →
Sketching User Experience
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Francois Aubin wrote 2 years ago: I just finished the book « Sketching User Experience » by Bill Buxton. This book in my view is an im … more →
Michel Leblanc Conference
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Francois Aubin wrote 2 years ago: I recently assisted at a speech given by Michel Leblanc at the Big Bang on may 17, 2007. This is cer … more →
Usability versus Usefulness
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Francois Aubin wrote 2 years ago: You have to provide your friend with driving directions to come to your home. All of a sudden, your … more →
What is Usability?
Francois Aubin wrote 2 years ago: Usability expresses the ease with which people can employ a particular tool or object in order to ac … more →
What is Distributed Cognition?
Francois Aubin wrote 2 years ago: Distributed cognition proposes that human knowledge and cognition are not confined to the individual … more →
Having the right information on time.
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Francois Aubin wrote 2 years ago: The primary ingredient for making right decisions is having the right information on time. Informati … more →
Why Google’s stock will reach 1 000 USD
Francois Aubin wrote 2 years ago: Google is now the most successful Internet Company. Since august 2004, Yahoo lost 5.5% while Goggle … more →
