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Blogs about: College Brochures

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The REAL Value of a Higher Education Photographer

Paul O'Mara wrote 3 weeks ago: Viewbooks, search pieces, post cards, websites, billboards and whatever else I’ve neglected to … more →

Tags: casebooks, Higher Ed Marketing, Higher ed. Marketing Photography, "higher ed photography", Paul O'Mara, Paul O'Mara Digital, Capital Campaign, Casebook, College Communications

Looking Beyond the Obvious in Higher Ed. Photography

Paul O'Mara wrote 2 months ago: I just finished shooting at three colleges over the past 10 days.    Each one had specific goals but … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing"

Aerial Photography and Admissions Marketing1 comment

Paul O'Mara wrote 4 months ago: One aspect of a campus photo shooting that gets little mention is aerial photos.  A well timed and e … more →

Tags: "admissions marketing", Admissions Marketing Photography, Alumni Magazines, Book of Majors, College Campus Aerial Photography, College campus photography, college search pieces, Higher Ed Marketing, Higher ed. Marketing Photography

LOOK: An Admissions Marketing Photo Shoot Drawing

Paul O'Mara wrote 6 months ago: Budgets have been reduced and I believe that there are a lot of projects out there that need to get … more →

Tags: "admissions marketing", Admissions Marketing Photography, Alumni Magazines, Book of Majors, College campus photography, college search pieces, Higher Ed Marketing, Higher ed. Marketing Photography, "higher ed photography"

Alumni Magazines and Higher Ed. Marketing Photography1 comment

Paul O'Mara wrote 8 months ago: The photo above was used as a double-truck contents page in an alumni publication, on this year … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Higher Ed. Photography and Springtime?1 comment

Paul O'Mara wrote 8 months ago: This is “Master’s Week” in Augusta, GA.  Redbud and Dogwood are in full bloom in N … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces

A Year of Higher Ed. Marketing Photography Bla, Bla, Blogging

Paul O'Mara wrote 9 months ago: If you keep at it you’ll reach that coveted goal of blogging for a year. I was never sure if I … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

New Admissions Marketing Photography Site is Live1 comment

Paul O'Mara wrote 10 months ago: New look and lots of new material to see on my newly launched website. Paul O’Mara photomara.c … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital

Wintertime Blues?

Paul O'Mara wrote 10 months ago: Let’s keep up this winter theme. A lot of valuable and important photography projects can be u … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Here Come the Print Samples

Paul O'Mara wrote 10 months ago: This is a great time of year. I start getting copies of the projects I’ve worked on last year. … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", college search pieces, institutional communications

The Third Season

Paul O'Mara wrote 11 months ago:   I was invited to a student photography opening on Inauguration Day. Not only did I get to sit in a … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Reportage and Viewbook Photography

Paul O'Mara wrote 1 year ago:   The professor above is a member of the Society of Scholars at the Madison Center at Princeton Univ … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital

What do brochures reveal about universities? 1 comment

squaker wrote 1 year ago: Every school’s marketing brochure attempts to position the college as the best available. To j … more →

Tags: brochure printing, cheap brochure printing, brochure printing tricks, best brochure printing, wild brochure printing, cheapish brochure printing, top brochure printing, discount brochures

Do Admissions Marketing Search Pieces Work?1 comment

Paul O'Mara wrote 1 year ago: Our mailbox overflowed for most of the last two years with college search material.  Naturally I was … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital


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