Blogs about: College Brochures

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The College Fair: Admissions Marketing and Higher Ed Photography

Paul O'Mara wrote 9 months ago: If you want to see a lot of admissions and higher education marketing on display, go to a college fa … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", college search pieces, university branding

Six pieces of critical college information you won't find in a college brochure

collegedirection wrote 1 year ago: High school students should not rely on college brochures or college websites to provide all of the … more →

Tags: College Information, College Advice, college websites

Keep Admissions Marketing Images Fresh

Paul O'Mara wrote 1 year ago: The Grand March  is the crescendo of Mountain Day at Berry College, Mt Berry, GA.  More than half of … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces

Higher Ed. Photography Website Updated-Finally!

Paul O'Mara wrote 1 year ago: It’s just satisfying to take a hard look at my work and make changes. I’ve added some ne … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Paul O'Mara Photography Website

An Admissions Marketing Photo Op

Paul O'Mara wrote 2 years ago: Terrible storms crossed the southeastern US this week.Northwest Georgiawas hit by tornados but thank … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Paul O'Mara Photography Website

It's The Little Things in Admissions Marketing Photography

Paul O'Mara wrote 2 years ago: When the dogwood’s bloom, it’s time for me to pay attention when I’m on a college … more →

Tags: Admissions Marketing Photography, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Alumni Magazines

Let's Hope for a Revolt in Higher Ed Marketing Photography

Paul O'Mara wrote 2 years ago: Feigning an engaging situation is the world of higher ed stock photography.  Unigo has been posting … more →

Tags: Admissions Marketing Photography, Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

When Good Things Happen with Higher Ed Photography

Paul O'Mara wrote 2 years ago: Setting up “scenes” for admission and higher ed photography is always challenging.  The … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing"

My Book: A Print Portfolio for Higher Ed. Photography3 comments

Paul O'Mara wrote 2 years ago: Over the summer I created “My Book”.  It was time to give my work more form than the lin … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, casebooks, Graphic Identity

Commencement is the Icing on the Higher Ed. Photography cake

Paul O'Mara wrote 3 years ago: I’ve photographed commencements for years and it just gets better every time.  The joy, pride … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Cellphones, Laptops and Higher Ed. Photography1 comment

Paul O'Mara wrote 3 years ago: Laptops in the classroom seem so visually appealing.  It seems to express some magical bond between … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, Paul O'Mara Photography Website, institutional communications

When Sharing Your Passion IS Enough

Paul O'Mara wrote 3 years ago: Christmas came a couple of days early this year in the form of an e-mail: –“Dear Mr. O’M … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

The REAL Value of a Higher Education Photographer

Paul O'Mara wrote 3 years ago: Viewbooks, search pieces, post cards, websites, billboards and whatever else I’ve neglected to … more →

Tags: "higher ed photography", Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, Higher ed. Marketing Photography, casebooks, institutional communications, College Communications, higer ed. photography

Looking Beyond the Obvious in Higher Ed. Photography

Paul O'Mara wrote 3 years ago: I just finished shooting at three colleges over the past 10 days.    Each one had specific goals but … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing"

Aerial Photography and Admissions Marketing1 comment

Paul O'Mara wrote 3 years ago: One aspect of a campus photo shooting that gets little mention is aerial photos.  A well timed and e … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Alumni Magazines and Higher Ed. Marketing Photography1 comment

Paul O'Mara wrote 4 years ago: The photo above was used as a double-truck contents page in an alumni publication, on this year … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Higher Ed. Photography and Springtime?1 comment

Paul O'Mara wrote 4 years ago: This is “Master’s Week” in Augusta, GA.  Redbud and Dogwood are in full bloom in N … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces

A Year of Higher Ed. Marketing Photography Bla, Bla, Blogging

Paul O'Mara wrote 4 years ago: If you keep at it you’ll reach that coveted goal of blogging for a year. I was never sure if I … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

New Admissions Marketing Photography Site is Live1 comment

Paul O'Mara wrote 4 years ago: New look and lots of new material to see on my newly launched website. Paul O’Mara photomara.c … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital


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