Blogs about: College Search Material

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The College Fair: Admissions Marketing and Higher Ed Photography

Paul O'Mara wrote 8 months ago: If you want to see a lot of admissions and higher education marketing on display, go to a college fa … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", college search pieces, university branding

Beautiful Campus Series Photographs

Paul O'Mara wrote 1 year ago: Since Travel&Leisure, Forbes, The Best Colleges.org and MSNBC can declare the most beautiful col … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

Keep Admissions Marketing Images Fresh

Paul O'Mara wrote 1 year ago: The Grand March  is the crescendo of Mountain Day at Berry College, Mt Berry, GA.  More than half of … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces

Five Higher Education Clients "Make the List"

Paul O'Mara wrote 1 year ago: Since US News and World Reports College rankings mean something to everyone, I must at least note th … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, college rankings

It's The Little Things in Admissions Marketing Photography

Paul O'Mara wrote 2 years ago: When the dogwood’s bloom, it’s time for me to pay attention when I’m on a college … more →

Tags: Admissions Marketing Photography, "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, Alumni Magazines

Let's Hope for a Revolt in Higher Ed Marketing Photography

Paul O'Mara wrote 2 years ago: Feigning an engaging situation is the world of higher ed stock photography.  Unigo has been posting … more →

Tags: Admissions Marketing Photography, Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography

Multimedia for Higher Ed Recruitment

Paul O'Mara wrote 2 years ago: Telling a story with images and audio, if done well, is a compelling combination. Over the holidays … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, Paul O'Mara Photography Website, Higher Ed. Websites, Academic Websites

My Book: A Print Portfolio for Higher Ed. Photography3 comments

Paul O'Mara wrote 2 years ago: Over the summer I created “My Book”.  It was time to give my work more form than the lin … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, casebooks, Graphic Identity

A Bit of Recognition Goes a Long Way

Paul O'Mara wrote 2 years ago: The Berry College Ford Complex on the 26,000 acre campus in Northwest GA. I just received word that … more →

Tags: Admissions Marketing Photography, "higher ed photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, college search pieces, university branding

Commencement is the Icing on the Higher Ed. Photography cake

Paul O'Mara wrote 3 years ago: I’ve photographed commencements for years and it just gets better every time.  The joy, pride … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Cellphones, Laptops and Higher Ed. Photography1 comment

Paul O'Mara wrote 3 years ago: Laptops in the classroom seem so visually appealing.  It seems to express some magical bond between … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Higher Ed Marketing, "admissions marketing", Higher ed. Marketing Photography, Paul O'Mara Photography Website, institutional communications

Yale: The Musical? Yikes!!!

Paul O'Mara wrote 3 years ago: This admissions video from Yale is getting around.  The New York Times Blog’s take on this adv … more →

Tags: Paul O'Mara, Higher Ed Marketing, "admissions marketing", college search pieces, university branding, institutional branding, College Social Marketing, college communications and marketing, College Marketing

Take the Magic out of Admissions Marketing

Paul O'Mara wrote 3 years ago: When the temptation arises for higher education marketers to employ popular culture as a means of pr … more →

Tags: "higher ed photography", Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing, "admissions marketing", college search pieces, Admissions Marketing Photography, College Communications, college communications and marketing

This Social Media Thing4 comments

Paul O'Mara wrote 3 years ago: Last week I attended a program laying out strategies for modern marketing.  I now have a Facebook ac … more →

Tags: Paul O'Mara, Paul O'Mara Digital, "admissions marketing", Higher ed. Marketing Photography, college search pieces, institutional branding, College Social Marketing, Education, Admissions Marketing Photography

Aerial Photography and Admissions Marketing1 comment

Paul O'Mara wrote 3 years ago: One aspect of a campus photo shooting that gets little mention is aerial photos.  A well timed and e … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

New Admissions Marketing Photography Site is Live1 comment

Paul O'Mara wrote 4 years ago: New look and lots of new material to see on my newly launched website. Paul O’Mara photomara.c … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital

Wintertime Blues?

Paul O'Mara wrote 4 years ago: Let’s keep up this winter theme. A lot of valuable and important photography projects can be u … more →

Tags: Admissions Marketing Photography, Book of Majors, "higher ed photography", "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing

Here Come the Print Samples

Paul O'Mara wrote 4 years ago: This is a great time of year. I start getting copies of the projects I’ve worked on last year. … more →

Tags: Admissions Marketing Photography, "higher ed photography", "viewbook photography", College campus photography, Paul O'Mara, Higher Ed Marketing, "admissions marketing", college search pieces, institutional communications

The Third Season

Paul O'Mara wrote 4 years ago:   I was invited to a student photography opening on Inauguration Day. Not only did I get to sit in a … more →

Tags: Admissions Marketing Photography, "higher ed photography", Search Pieces, "viewbook photography", Viewbook, College campus photography, Paul O'Mara, Paul O'Mara Digital, Higher Ed Marketing


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