This new commercial from IKEA Singapore pays homage to Stanley Kubrick’s The Shining with a “Danny Lloyd”-type kid peddling through a dimly lit, deserted store. In addition to being just in time for Halloween, the clip was made to help promote the company’s extended hours. 67 more words
Tags » Commercials
There are times when formal writing is called for, but there are also times when conversational writing is the better option. We found this article that may help you write in a conversational manner, especially if you’re writing copy for radio or TV. 25 more words
by Michael Shishido
People often write commercials using phrasing that’s more appropriate for a written medium. That’s far from the best and can lead to weird, stilted copy that’s hard to perform (for the voice talent) and difficult to understand (for the listener). 113 more words
In this new commercial for UGG boots, New England Patriots quarterback Tom Brady walks along a Boston beach with his dog, Lua.
He says: “This is what it all comes down to. 87 more words