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Henry Jenkins on Transmedia and convergence culture
I particularly like his quote about George Orwell not getting it right in 1984. It’s more accurate to suggest that we are in fact watching Big Brother these days, rather than the oth… more →
The Communications Room
Henry Jenkins on Transmedia and convergence culture
carlmoggy wrote 3 weeks ago: I particularly like his quote about George Orwell not getting it right in 1984. It … more →
Think like a Sociologist not a marketeer?
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carlmoggy wrote 1 month ago: I like to think of myself as a bit of an amateur sociologist because a) it’s the most interesting p … more →
Always read the (marketing label)
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carlmoggy wrote 4 months ago: We all know the human brain (particularly those of marketers) work in mysterious ways, but I’m star … more →
If (INSERT JOB DESCRIPTION) created a brand?
carlmoggy wrote 7 months ago: I’m always fascinated with the sheer diversity of opinion when it comes to defining a brand. T … more →
Influence versus popularity
carlmoggy wrote 7 months ago: Image via In the last few months Twitter has undoubtedly reached a critical mass where it’s actuall … more →
Can digital people develop better brands?
carlmoggy wrote 7 months ago: I started in what you would call a traditional agency, so I like to think that I have a balanced opi … more →
The evolution of ideas
carlmoggy wrote 8 months ago: Image via My friends over at Stellar have recently started a PR related blog. You should go over an … more →
Planning quote - Nassim Nicholas Taleb
carlmoggy wrote 8 months ago: “Knowledge is bad for us. Give a bookie 10 pieces of information about a race and he’ll pick his hor … more →
Happiness as a campaign metric?
carlmoggy wrote 8 months ago: Image via This is arguably one of the hardest metrics you could possibly sell to a client, mostly b … more →
Will Obama continue riding the social media train?
carlmoggy wrote 8 months ago: It’s been great following the Obama campaign and it’s a fantastic example of how brands … more →
80 things you actually really need to know about advertising?
carlmoggy wrote 8 months ago: Adnews’ attractive publication with the evocative title has been sat on my desk for a few day … more →
The System of Objects
carlmoggy wrote 9 months ago: The System of Objects by Jean Baudrillard certainly isn’t an easy read. It’s one of those books that … more →
Paul Feldwick on the 'Myth of the Message'
carlmoggy wrote 11 months ago: Anything written by Paul Feldwick is well worth reading, he certainly has a way with words. So thank … more →
A new positioning for radio
carlmoggy wrote 1 year ago: Image via Well it’s not quite that exciting but I was having a chat with Auntie Mye about why … more →
Change the world?
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carlmoggy wrote 1 year ago: The ‘advertising’ world perhaps? The old theories and the agency flab definitely. Get do … more →
Isle of Wight Festival - Let the children play
carlmoggy wrote 2 years ago: I haven’t blogged for a few days as 1) I was at the Isle of Wight Festival and 2) I needed ti … more →
London launch 2012 brand
carlmoggy wrote 2 years ago: I’m not quite sure what to make of this effort by Wolff Ollins. When I first saw it I thought … more →
The a-a-a-h-h-h moment
carlmoggy wrote 2 years ago: I really like the new Strongbow ad, it’s brilliantly simple. As far as I’m aware not man … more →
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