Blogs about: Communications Proposition
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Ahead of the game
The ‘life’s a game’ concept is nothing new, but it seems to be particularly resonant at the moment. Russell describes what I’m feeling beautifully in this great excerpt from hi… more →
eskimon
ahead of the game
eskimon wrote 2 weeks ago: The ‘life’s a game’ concept is nothing new, but it seems to be particularly resona … more →
cut out and keep
eskimon wrote 3 weeks ago: Hypebeast and Today and Tomorrow have already featured this fantastic partnership between Lego and M … more →
soap operettes
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eskimon wrote 3 weeks ago: This is a fantastic Nescafé campaign from the late 1980s. It’s an interesting variation on the … more →
planning for the future (3): add CSR to everything you do
eskimon wrote 1 month ago: Monday’s introduction to planning for the future highlighted an exciting shift in advertising … more →
it's all about the benefits
eskimon wrote 1 month ago: I couldn’t resist sharing this great example of how to bring a brand’s core benefit to l … more →
planning for the future (2): use communications to deliver value
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eskimon wrote 1 month ago: In yesterday’s introduction to planning for the future, we saw that planning is evolving into: … more →
planning for the future
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eskimon wrote 1 month ago: Planning is the process of identifying the most efficient and effective ways for brands to share the … more →
join the dots
eskimon wrote 1 month ago: John shared this gem a while ago, and I couldn’t resist re-posting it here. Cory’s state … more →
for love or money
eskimon wrote 1 month ago: After the recent post on KINDED, I was interested to read about a Canadian credit union’s appr … more →
get the message?
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eskimon wrote 2 months ago: Simon Law shared some thoughts in response to the recent measures of success post that alluded to an … more →
one of a kind
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eskimon wrote 2 months ago: KINDED is a fantastic idea – one of those rare occasions where I want to go out and try a bran … more →
novelty: the banned wagon
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eskimon wrote 2 months ago: If everyone else is doing it, that doesn’t mean you have to as well. Once you’ve noticed … more →
blending the 4Ps
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eskimon wrote 3 months ago: The trendspotters over at Springwise featured this great piece of activity from Domino’s Pizza … more →
1000 stories
eskimon wrote 3 months ago: Most of us are familiar with the idea that a picture is worth a thousand words. But some pictures te … more →
you're making it worse...
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eskimon wrote 4 months ago: The only nice part about banging your head against a brick wall is when you stop. However, this arti … more →
tee total
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eskimon wrote 4 months ago: I stumbled on this great interactive piece thanks to @eunmac at Amnesia Razorfish. The experience is … more →
advertising is not alchemy
eskimon wrote 5 months ago: They’re words I dread: “And then they download the widget / send the clip to their frien … more →
thinking space
eskimon wrote 5 months ago: Those wonderful people over at The Economist have released a new project called Thinking Place. It … more →
communic8
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eskimon wrote 5 months ago: Whatever your strategic communications challenge, this simple, 8-step process can improve your chanc … more →
