Tags » Communications

Six steps to successfully communicate the value of your brand

Effectively communicating value to your stakeholders is critical for your business to achieve its objectives, whether that’s to sell products or services, convince a target investor to buy shares in your company, or recruit and retain the best employees. 1,048 more words


Is it time for action!

Those of us involved in the LIA (Life Insurance Association) and those who regularly attended MDRT meetings lost a good friend when Michael Sheehan passed away recently after a great fight for life.   1,287 more words

Dealing With Problems

The Think Tank wins at the CorpComms Awards

The Think Tank is pleased to announce that we won Best Employee Engagement Programme at the CorpComms Awards 2014 last night.

Our award-winning campaign for leading international distribution company Asendia saw the company’s internal values communicated on a global scale to its 1,100 employees. 42 more words


Need an Expo flyer for tomorrow?

Last week I asked a printer to organise me a banner for tomorrow & I don’t have a new banner for tomorrow…

So I figured the best thing I could do is create myself an A4 flyer and get my friendly local office supplies company to print them off… it’s usually a breeze ;) 177 more words

Story Telling

Christmas Gift Guide: 12 Ideas for the PR in your life!

It’s that time of year when all the fashion and beauty bloggers pump out their “Christmas Gift Guide” posts. So not one to be left out, I decided to hunt the World Wide Web for all things weird and wonderful for that very special PR Pro in your life… 441 more words


Sacred Words

Thanksgiving n. from thanks + giving

  1. thanks: your sentiment toward someone who has given something to you
  2. giving: presenting something to someone, receiving no compensation for it, and not expecting it to be returned…
  3. 12 more words

How B2B marketing really works - and 9 simple tips you can use today

If your job involves marketing, you know that you’re involved in the sales process. After all, nothing really happens until something gets sold.

But how does selling to people in a B2B environment differ from B2C? 1,226 more words