In order to gain website traffic or brand awareness through the web, I implemented several tactics of Social media marketing, creating content that attracts attention and encourages readers to share it with their social networks (Facebook, Twitter, LinkedIn and YouTube) and increase the community of followers on a daily basis. I was also updating the current corporate website and blog with articles, press releases, and downloads (logo, pack shots, product sheets, etc.). Finally, I was responsible for monitoring the online and social networks reputation using various online tools (Google Reader, Google Analytics, Twitter Search, etc …)

• Role: Online Marketing Manager @ MaxSea international, Madrid
• Skills: Social media engagement, community marketing, blogging, content writing (French and English), Facebook activity, web design, link building,
• Client: MaxSea International
• 2011 January – 2011 September

Humayun's Tomb 1565-72 A.D., Delhi, India

In 2009 when the New Delhi High Court decriminalized gay sex (by repealing section 377 of India’s Penal Code) it opened the doors to the growth of the LGBT community, including a nascent gay travel segment (both outbound for LGBT Indians and inbound for lesbian and gay travelers intrigued by this culturally rich country).

Just two years later India was selected to host the first Asian Symposium on Gay & Lesbian Tourism organized by Community Marketing, Inc. (CMI), leaders in gay travel market research since 1992. In conjunction with the symposium, there will be the first-ever LGBT media tour of the country. According to their website:

Tourism and hospitality professionals from across India and throughout Asia will convene in New Delhi on 28 November, for Community Marketing’s 1st Asian Symposium on Gay & Lesbian Tourism, in partnership with American Airlines, IGLTA, Traveltechie.com, Out Journeys, and Pink Banana Media.

The Symposium features educational presentations and networking opportunities for government tourism offices, visitor bureaus, destination management companies, meeting planners, and travel suppliers including airlines, hotels, tour operators, etc. Topics include market research, sales, marketing, advertising, web 2.0, public relations, meetings and events; many illustrated by case studies. To learn more about speakers and topics, and to register, please visit the Symposium website

CMI founder and president Tom Roth says “The Symposium and the LGBT Journalist Tour are dreams come true for me. I have visited India about 15 times since 1980. With the elimination of Section 377 and the new emergence of the LGBT communities of India, I can now bring my LGBT tourism marketing skills together with my passion for India.”

GoAnimate.com conceded to Findasense the representation and marketing rights for Spain and other 6 European markets. GoAnimate is a gaming site offering innovative and advanced features to create, view, share and distribute all kinds of animations. I was in charge of launching the website in France, consisting in a first phase of translation and localization of content and a second phase of effective launch marketing campaign based on a online contest “Anime-toi pour la bonne cause”, which aimed to support the work of NGOs through creating animations that help raise awareness their charity projects.

• Role: Online Project Manager @ Findasense, Madrid
• Skills: client relationship, project management, website localization, french translation, SEO, SMM, Social media engagement, Blogging, third party sponsorships acquisition
• Client: GoAnimate.com
• 2010 March – 2010 August

6. Write and submit articles.

Most local newspapers and magazines are receptive to short, feature articles on early care and education topics that are of interest to their readers. Many larger companies publish an in-house newsletter, and might welcome a guest column on topics that could help their parent employees balance work and family life and be more productive on the job. Regardless of who you write for, stay brief and on topic with the information you provide. Put your name, position, center name, and contact information at the end of each article. Refer to “Guess Who’s in the News,” Exchange 7/96, for techniques on taking full advantage of this method of community marketing. As an added benefit, these articles could help generate some good publicity for your center.

7. Network with other professionals.

Though many of the professionals in your community may not ever become your customers, the majority of them fall into a target audience I call opinion influencers. They may not use your center’s services, but they can influence the opinion of those who do. It is a good community marketing move to cultivate these referral sources in professional settings.

If you are not already a member of a child care industry association in your area, become one. In addition, join a business organization, such as your local Chamber of Commerce or a professional women’s network. If you have the time and interest, get involved in a civic group, especially if it draws a membership that includes parents of young children.

Take an active approach to these networking opportunities. Do more than attend meetings. Offer to hold one at your center, if local codes or company regulations allow. Get involved on a committee. Shake lots of hands. Susan Roane, author of How to Work a Room, says it well in Commandment Seven of her Ten Commandments of Connecting: “Make an EFFORT, Bring Your ENERGY.
Exude ENTHUSIASM.” And remember to pass out your business cards freely. They are your most cost-efficient marketing tool.

Removing the Roadblocks

Well-executed community marketing, layered with other methods of marketing communications, can help you generate enrollment inquiries and referrals. It will be easier to get started with successful community marketing activities if you keep these three strategies in mind.

Have a goal. Is your intent to generate recognition of your center and its services, to keep your center’s name in the minds of prospects and referral sources, or merely to introduce yourself to other professionals in the community around your center? If you know your goal for each community marketing activity, your actions will be much more focused and effective.

Set an appointment with yourself. Plan at least one community marketing activity each month. After each month’s activity, plan the next one and set an appointment with yourself to make it happen. If you merely have a vague notion about what you’ll do next, it’s too easy for time to go by and other center happenings to take priority while community marketing slips through the cracks. Treat this like an appointment for a center visit with an inquiring prospect. Keep it or reschedule it for as soon as possible. No excuses.

Make it fun! As I like to say, “The level of the success you reach depends as much on the altitude of your attitude as on the level of skill you possess.” Think positive. Visualize community marketing as an easy, effortless experience. You’ll be amazed at how what you think about, comes about.

One of the best ways to make community marketing fun is to have a marketing partner. Find a nearby, non-competitive colleague with whom you’ll plan and carry out community marketing activities. Schedule a community marketing day at least once a month. Together, set your goals, plan your approach, schedule the activity, and do it together. When you have completed each
community marketing outing, do something fun together to celebrate your accomplishments and to plan your next community marketing get-together. Whether it’s going to lunch together, strolling through a mall, or buying each other flowers; knowing that you’ll be rewarding yourselves can motivate you and your marketing partner to be more creative and accountable for
community marketing.

If you practice community marketing using these seven ways to make it easier, you will not only feel more comfortable and confident with this method of marketing, you will likely see a significant increase in enrollment inquiries and referrals. Like exercising, it’s a small price to pay for big rewards.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

3. Exchange services

To move that idea to another level, think about the businesses and organizations in your community for whom you could provide a service in exchange for a product or service from them that would be of value to you. Suppose the same beautician would agree to spend one afternoon a week at your center, providing haircuts for your customers and children. You would market the availability of the beautician’s services, manage the sign-up list, and collect fees from parents. She would provide a discounted rate for the haircuts given in the center. It’s easy business for her and a nice ancillary service for you. You both benefit. And you receive the residual benefit of referrals from the beautician talking to her other salon clients about your child care center and the haircutting services she provides there.

4. Co-sponsor events

What are businesses and associations in your area with whom you could sponsor an event to benefit the community while giving you and the other businesses involved positive exposure to the marketplace?

A center in Virginia teamed up with the American Society for the Blind, a manufacturer of vision screening equipment, and a local media station to provide a weekend of free vision screening to anyone in the local community. The equipment was set up in the center and manned by society volunteers. Center staff provided drop-in child care while adults had their vision screened. The director was available to provide center tours to interested attendees. The media provided broad coverage both before and after the event.

This successful, well-attended event provided not only a useful service to participants, but gave exposure to each entity involved. For an expenditure of time and energy, each business involved generated awareness and recognition that would have cost high marketing dollars to generate through traditional advertising channels. And the public-private partnership created by the joining together of for-profit and not-for-profit sponsors opened marketing opportunities for each and communicated good will and understanding to the audiences served by the event.

5. Speak for an organization.

Colleges, corporations, and parent organizations such as MOPS (Mothers of Preschoolers) and local PTA’s are always looking for knowledgeable professionals who are willing to share their expertise on the platform. Call and offer to make a brief presentation on a topic of interest, such as dealing with separation or what to look for in choosing quality child care.
Do not “pitch” your center in your talk, but do provide the meeting planner with an introduction that briefly tells about your center and positions you as the helpful professional expert. Be sure to have business cards and center brochures available for those audience members who want further information about your center and services.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

On a scale of one to ten, how would you rate your comfort level with community marketing?

When I’ve asked directors around the country this question, most of them rank it a five or below. They know community marketing is an important part of the marketing communications mix. They agree it’s a cost-effective way to develop awareness of their centers and early care and education services. They admit there are ample opportunities to get involved in the communities around their centers. Yet they just don’t do it very often, if at all. Why not? Most say they can’t find the time, they don’t feel comfortable doing it, or they just aren’t sure quite what to do or say.

Community marketing means those activities you conduct, primarily outside your center, to help communicate your image and your marketing messages within your local community. It includes everything from being actively involved in your city’s Chamber of Commerce to co-sponsoring a community event to participating in a local town parade. The opportunities are endless.

Think of community marketing like exercising. It takes more than knowing it is good for you or having the desire to do it. It takes commitment. The hardest part is just getting out there. Once you’re doing it, it doesn’t seem as foreboding and can actually be fun. And when you’re done, the results are usually well worth the effort.

If community marketing is tough for you, then, like exercising, start with easier moves and work up to those that are more challenging. Use the following seven ideas as a foundation to help make community marketing easier for you and to create a community marketing action plan to which you’re willing to commit your time and energy.

1. Make friendly visit calls

An easy first step into community marketing is to visit businesses near your center, introduce yourself as another professional in the community, leave a business card and small token from your center (such as a bookmark made by one of the children), and invite the business owner to your center for a visit or upcoming center event.

Think in your prospect’s perspective. Think not what they can do for you, but what you can do for them. What could your direct, daily contact with large numbers of parents and their young children mean to that business? The more you think in the prospect’s perspective and communicate the benefits to them of knowing you, the more well-received you’ll be on community visits.

2. Conduct mutual-benefit activities

Once you’ve determined an advantage you can offer a local business near your center, approach them with a way you can both benefit. For example, perhaps you offer to give your local beauty salon copies of articles on parenting preschoolers for her clientele to read while at the salon (a good idea anywhere customers must sit and wait). On each copy you attach a sticker that says Compliments of (Name of Your Center) and your telephone number. This positions you as the helpful expert to call regarding early care and education, yet provides the beautician with reading material that will be of interest to her clients and be a value-added service of her salon. It’s mutually-beneficial community marketing.

Julie Wassom
“The Speaker Whose Message Means Business”
Marketing and Sales Speaker/Consultant/Author
Call me: 303-693-2306
Fax me: 303-617-6422
E-me: julie@juliewassom.com
See me: www.juliewassom.com

Whilst I was helping some people think through a communications problem today, the following words came tumbling out of my mouth:

“You don’t need to build a brand.  You need to build a community.”

There it was.  From the words of someone who has spent her career building brands.

And I think they are some of the wisest words I’ve ever spoken.

That word – the community word – has a powerful effect.  It shifts our perspective from an internal to an external one.

The word community somehow softens our actions, expands our thinking.  Exchanging’ brand’ for ‘community’ would result in marketing that looks very different.

Imagine …

• Raising awareness by having your customers willingly share with others how you’re making a difference in their lives
• Increasing sales because your customers want to spend more time with your community than with a competitor’s
• Changing how you are perceived by acting in a different and enriching way, instead of just talking about being different or better

Maybe it’s time to move from brand marketing to community marketing.

Brand marketing served the Functional and Aspirational Brand eras.

Community marketing serves the Meaningful Brand era.

RIP Brand marketing?

Gracias a Maria Mercedes Zaghi, encargada del area de desarrollo de negocios de la incubadora del Campus Tec, por la apertura a este tipo de actividades y a recibirnos en el Parque Tecnologico.  Y ya que la actividad es un foro, estaremos conversando y contestando las preguntas del publico alrededor de estos dos temas.  Debido al esfuerzo que el TEC esta haciendo con empresas de tecnologia y con startups, nos encanta la idea de compartir experiencias con companias que pueden empezar a tomar ventaja de este tipo de practicas aun con presupuestos minimos de promocion.

Martes 15 de Febrero, 2011.
7:30 am a 9:00am
Campus Tec, Ciudad de Guatemala.
Para mayor informaciòn y confirmaciones, favor comunicarse con:  incubadora@tec.com.gt

Nos vemos ahi para platicar! Y no olviden pasar por el blog de Maria Mercedes para enterarse de todas las actividades del Parque: Blog de Maria Zaghi – Guatemala.

Saludos!

Campus TEC Guatemala WordofMouth,Communities Community Marketing Comunidades Marketing Maria Mercedes Zaghi Patricia Linares Rolando Peralta Forum Technology Startups Entrepreneurship Emprendedores Tecnologia Parque Tecnologico Guatemala CommunitiesDNA

1. Lo que se describe como “Community Manger”, es realmente un “Social Media Manager”.

Si la mayoria habla de las increibles y maravillosas funciones de una persona que se dedica a ser el vinculo de la empresa con sus “canales” de Social Media, entonces no estamos hablando de un “manejador” de Comunidades. Es un Administrador de Medios Sociales.

2. Lo importante es la Comunidad, no su “Manejador” (quote de Mauricio Angulo).

Al principio se oye maravillos que todo el mundo le preste atencion a un rol que no existia hace un par de annios. Pero mas importante que el rol, es la Comunidad.  Porque si no se construyo una, o no se crearon relaciones con las que ya existen (y no me refiero a Twitter o Facebook), entonces tampoco tiene sentido el contratar a un “Community Manager”.

3. Que todo el mundo parezca llamarle “Comunidad” a su presencia en Social Media solo demuestra lo lejos que estan los especialistas encargados, de una experiencia real en comunidades.

Social Media es una herramienta. O, muchisimas herramientas, mas bien. Y cada herramienta puede ayudarle en la consecucion de sus objetivos, pero el usarlas, no significa que se esta participando en comunidades, o que uno “tenga” una comunidad.

4. Las Comunidades no pertenecen a las companias.

Es una idea sencilla, pero importante. La comunidad es de los miembros. Ellos pueden destruirla cuando gusten, y reconstruirla lejos de usted si consideran eso necesario y saludable para los objetivos de la comunidad.

Que puedo decir? Hay que llamar a las cosas, como son, no?

Saludos,

Para muchas personas, hoy dia, mercadologos y gente de negocios, es automatico figurarse algun servicio de social media cuando se menciona la palabra “Comunidad”.  Especialmente Facebook y Twitter.

En varias ocasiones, en conferencias y talleres o reuniones con clientes, si mencionamos el termino comunidad, nos dicen cosas como:

“Ya tenemos una comunidad. Hay 1mil “fans” o “likes” en Facebook”

Y luego viene el correspondiente cuestionamiento:

• Sabe usted quienes son esas personas?
• Son realmente “fans” de su marca? de usted? de su compania? de sus productos? de sus servicios?
• O le dieron “like” a la pagina porque es la unica forma de escribir una queja en su muro?
• Que reaccion tienen ellos cuando usted les dice que son parte de “su comunidad”?
• Tienen algun tipo de organizacion?

Y asi podriamos continuar con un analisis mas detallado, pero esas son un par de buenas preguntas para aclarar si estamos trabajando o no con una comunidad.

El tema es el siguiente. Si no se diseno una comunidad, y si no se salio a “construir” una comunidad, no esperemos que cualquier plataforma de Social Media sea “nuestra comunidad”. Esto es una ilusion.

Y una mucho mayor ilusion, cuando el sentido de tus esfuerzos de Social Media Marketing es 100% publicidad, es decir “empujar informacion”.  Recordemos que las comunidades no son compatibles con la publicidad.

Y se puede llegar a convertir una pagina de Facebook en una Comunidad? Es posible, claro, pero solo cuando los objetivos de la estrategia de largo plazo son compatibles con el perfil de los potenciales usuarios y del nivel de interaccion necesario. Pero ese, ya sera otro tema.

Regards,

REAL ESTATE

Howie’s Grill & Bar - NEW Hip Restaurant NEW
StephaniePayab.com – Stephanie Payab, Prudential Realtor Website NEW
Stephanie & Marlene - partnership of two agents, tied to promotion! MichaelGalieote.com – REALTOR website
Advanced Builder LA / Elite Home Builders
TDG Corporation – Shopping Center Developer
OwenSells.com – ‘Celebrity’ Rockstar Realtor
Lightning Modification – Loan Modification
Wealthpoint Equity Ventures – Investment Firm
SJA Strategies (public affairs) – Public Affairs PR Firm
3-B’z Painting Co. – Residential/Commercial Painting Company
MikeFava.com – Flash Introduction
Roman Group LLC – home page design
Debibi Strategic Partners – landing home page design

LAW FIRMS
The Margulies Law Firm- LAUNCHING SOON
Resch Polster Berger LLP (WordPress CMS)
Peitzman Kempinsky Weg LLC (budgeted facelift)

CORPORATE
RnR Event Production NEW
Storyopolis Global Entertainment NEW
LAShrink.com – NEW

Bridgemark Consulting
Storyopolis / The Story Book House- Dallas, TX
The 4th Wall Gallery
Remember Me When – Photography by Barbara Grossman (Flash CMS)
Jewelry By Orna
My Earthpod International
CNG Compressed Natural Gas
Organic Communication
Allied Collections
First Dates – AFM Film
Your Gadget Guru
Amanda Lauren (actor website) | Amanda Lauren Records (myspace)
MMA Combat Club | Parke and Ronen (flash)

NON PROFITS
Think Pandas COMING SOON
Oscar Litwak Foundation – Rock of Ages Fundraiser NEW
Congregation Beth Torah
Professional Physicians Association, Inc.
Our Space Los Angeles
Michael A. Ruddo Foundation - Annual Golf Tournament!
Temple Isaiah (West Los Angeles, CA)
Anshe Emet (Chicago,IL) – pending 2011 redesign!
International Coaches Federation – Los Angeles Chapter (Full Partner CMS)
University Synagogue – complete redesign
Membership Management Services - complete redesign
Anshe Emet Synagogue (new WordPress CMS)
Mike Feuer for City Attorney (website manager)

// Website Management & User Interface (UI)
Implementation//

Backend for over twenty synagogues to date! List avail upon request.
Congregation Beth Torah (Torrance, CA); Temple Israel (Minn, MN);
Temple Beth Sholom (Tustin, CA); Temple Isaiah (West Los Angeles, CA);
Congregation Beth Israel (Vancouver, BC); Congregation Beth Am (Los Altos, CA);
Anshe Emet (Chicago,IL); University Synagogue (Brentwood, CA);
Beth Tzedec (Toronto, Canada).

Each of the spagoguida’s 50000 entries is prefaced with a smartphone-readable barcode. Interested in more info on a particular restaurant? Scan its qr code and your phone will link you to a dedicated webpage, complete with up-to-the-minute photos and user-generated reviews.

SpagoGuida is compiled by an independent community of food lovers who snap and sample constantly. Traditional guides start to go stale the moment they are printed. This guide’s innovative use of qr codes means it will stay relevant throughout the year.

What’s your QR idea? There’s no time like the present…

According to a survey of 4,700 gay and lesbian travelers, Kimpton Hotels is the best U.S. hotel chain at promoting itself to the GLBT market.

In its 14th annual survey of gay tourists, GLBT agency Community Marketing asked respondents to write-in the name of the most visible hotel chain to the gay and lesbian community.  Kimpton received 13% of the votes, beating out Starwood’s W brand (11%), Hilton (9%); Hyatt (7%), and Marriott (7%).

The survey results are due to Kimpton’s concerted effort to market itself as a gay-friendly brand.  ”Of all the hotel brands, (Kimpton is ) the most active in LGBT community,” says David Paisley of Community Marketing. “They have a website, they sponsor tons of events and they advertise in gay and lesbian media.”

La manana empezo con un minuto de silencio en memoria de las victimas, ya que la noche anterior habia sido muy tragica para muchas familias y la nacion entera estaba lamentando la situacion.

Christian Cambronero, de FusildeChispas.com empezo la manana hablando con el tema: “Las Computadoras no saben hablar”. (Gracias a Patricia por algunos de sus tweets):

• Trabajar con pasion, pero no solo por pasion, el proximo paso: profesionalismo.
• No mas influencia sino incidencia. La diferencia: las consecuencias. Esta genera participacion efectivas.
• Modelo de negocio de @fusildechispas : la publicidad. http://bit.ly/BPCE1 Pero no se hacen posts cobrados
• El exito de www.fusildechispas.com : el contenido.
• Coincido con @fusildechispas el contexto es muy importante, asi lo dice M.Gladwell tambien!
• El control lo tiene la gente, y son quien definen el camino.
• no podemos seguir pretendiendo que tenemos control.
• @fusildechispas nacio con el objetivo de "ser relevante".
• Llevamos mucho tiempo diciendo que no hay reglas, pero por que no vemos los casos de exito??
• Fusil de Chispas se gano el premio nacional de periodismo en Costa Rica.
• Christian hace todo el trabajo de revision y respuesta de los comentarios, el mismo.

A continuacion, se vino nuevamente la decision de asistir a dos geniales conferencias simultaneas. La Jimmy Figueroa, hablando sobre “El Pensador Visual”; y la de Carlos “SEOCharlie” Chacon, sobre “SEO, oportunidades y desafios”. Optamos por la de SEOCharlie, por ser algo de urgencia en nuestro trabajo. Estas son algunas ideas captadas por ambos:

• Que es SEO? Optimizacion de motores de busqueda
• SEO: hacer aparecer un website en primeras posiciones de los resultados de busqueda.
• Nadie avanza a la 2da pag en google.
• Todo el mundo ha guguleado su propio nombre
• Un SEO hace lo posible para posicionar un sitio web, identificar variables para apalear a google.
• El contenido del sitio es vital.
• El SEO Sabelotodo: Coloca metadatos sin estudio previo de qué palabras se están usando en los buscadores
• Es diseño-rrollador-SEO quien hace sitios web, los hostea y a su vez optimiza
• Desconfie de una empresa con secretismos o que no explica claramente sus intenciones.
• Ingresamos nuestro sitio y veamos lo que ve el buscador—> www.seo-browser.com
• Visitas unicas en su sitio: statcounter.com; havemint.com
• El SEO deberia ser tan importante asi como el disenador y el programador
• realmente existe un plan estrategico de e-Marketing? deberias incluir el SEO en ese plan
• Para @seocharlie sus clientes son sus paciente por que debe impedir que mueran
• Las redes sociales han hecho que el SEO evolucione.
• El SEO es un proceso constante.
• empecemos por "indexar" el sitio, luego hay que posicionarlo.
• no es lo mismo: visitas y visitas unicas
• usted sabe cual es la velocidad de su pagina?? (page speed).
• no es necesario tener links entrantes para lograr posicionarse.
• Pasos para un SEO exitoso, por @seocharlie : 1. Analice las palabras clave!
• 2. Estudie a su competencia. 3. Defina el Etiquetado (metadatos). 4. Estructure el sitio adecuadamente SEO
• 4. Estructure el sitio adecuadamente. 5. Contenido, contenido, contenido. 6. Consiga enlaces.
• 7. Participe en SocialMedia. 8. Utilice las herramientas gratuitas. 9. analice el trafico regularmente #SEO.
• ultimo paso de un SEO exitoso: vuelva a hacerlo si es necesario!!
• 160 caracteres para la "descripcion" de tu sitio en los metadatos #SEO
• si es muy grande el sitio, puedes usar un subdominio en lugar de carpetas para otros idiomas.

Luego del almuerzo, empezaba mi platica sobre “Community Marketing”.

Y decidi publicar la presentacion para mayor referencia:

Y algunos tweets de @PatriciaLinares:

• Twitter no es en realidad una red social sino un microblogging.
• Como empresa tenemos que entender si los clientes estan discpuestos a recibir toda la publicidad que les damos.
• Libro recomendado: Permission Marketing by Seth Godin.
• La gente cree siempre lo que ellos mismos dicen.
• Hemos hecho marketing de interrupcion por 90 annios. Seth Godin
• Site recomendado http://bit.ly/bLGqnU cluetrain manifesto
• #WordofMouth: la consecuencia ultima es la compra por recomendacion de los amigos
• Otro libro recomendado: The Brand Gap, de Marty Neumeier
• Recomendacion de Libro: from Good to Great, by Jim Collins.
• Se menciono a gugulea.me como ejemplo de un proyecto web que esta usando comunidades para calificar las contribuciones a las mismas comunidades.
• identifique megahubs en la su industria.
• Establezca una canal de comunicacion con su comunidad
• Facilite a la comunidad tener personalidad propia.
• Disene una marca para su comunidad que este ampliamente ligada a su marca
• Busque posibles sitios de fans.

Gracias por todas las preguntas y el feedback que hubieron al final.  Espero que la platica haya sido de valor para l@s asistentes

—

Para cerrar el dia, Eduardo Arcos hablo sobre su experiencia con Hipertextual.  La red de blogs mas popular en idioma espanol.

• El Quinto poder: blogueros, twitteros, podcast, etc
• 5to poder se caracteriza por la generacion del "YO"
• La persona se convierte en una marca
• Ahora nosotros somos el medio
• escuchando a Eduardo Arco acerca de mi tema favorito: Personal Branding
• Crear comunidad alrededor de los contenidos.
• tienes que demostrar que eres apasionado por lo que escribes, y que eres sincero.
• #ashcloud sirvio para que las aerolineas se cordinara a traves del hashtag durante la nube de ceniza
• Hay que perderle el miedo al internet
• el pais en espana perdio 24% de audiencia al mes
• La addicion al internet fue una broma de un psicologo, asi que es un mito urbano!
• Hipertextual empezo en un apartamento con una persona como un solo blog @earcos
• Ahora, Hipertextual tiene mas de 11millones de visitas unicas al mes!!

Microsoft Café TV transmitio en vivo la presentacion de Eduardo, y pueden verla desde su canal en Ustream; ademas de una entrevista de Ricardo Jimenez (@RicardoJ) para ese mismo medio.

—

En fin, el 2o Congreso de Emprendimiento Web de Costa Rica ha sido un exito enorme, y quiero nuevamente Felicitar al team; y tambien quiero agradecer a Charlie y a Manfred el haber permitido mi participacion en el evento. Para nosotros ha sido un gusto conocer a tanta gente con la que antes solo conversabamos por Twitter o en sus blogs.

Escuchamos muchos comentarios positivos de los asistentes, e incluso gente que no queria esperar 12 meses para el proximo TransCyberiano. Pero bueno, en lo que a mi respecta, estare pendiente de la proxima parada de este gran proyecto de @SEOCharlie y @morado; y de otros que nuestros buenos amigos emprendan en tierras de Centro America.

Hasta la proxima!