Indian ADRs closed higher on Thursday.
Among banks, ICICI Bank climbed 3.01 percent to USD 44.52 per ADR
HDFC Bank was up 1.29 percent to USD 40.77. 34 more words
So here’s proof that advertising can literally persuade you into buying something.
Although it is widely understood that ads have always been there to persuade you into buying something or wanting something there are many key components that go into making an ad, and making it stick with you. 257 more words
Before corporations, entertainment companies, sports franchises, and political parties acquired “brand narratives,” the notion of branding was a subset of a practice called “corporate identity.” CI, as it was known, required companies and design firms to develop, refine, and maintain an integrated identity system defined by laws set down in a bible known as the graphic standards manual. 895 more words
General Mills announced it was removing controversial legal terms from its website on Saturday following an uproar over the changes.
“Because our concerns and intentions were widely misunderstood, causing concerns among our consumers, we’ve decided to change them back to what they were,” company spokesman Mike Siemienas wrote in an email… 106 more words