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How Will You Protect Your Industry...Your Brand?

I read an article today from Sanjeev Patel, from Aura Wellness Center on “The Problem with Teaching Yoga Fitness Classes”. Now stay with me on this post, it will relate to marketing… 674 more words

Brand Management

Week 2 and 3: January 20 and 27

The Strategy Plane:

• User Research
• Personas
• User Needs
• Product Objectives
• Success Metrics

Lecture Notes:

Week 2: The Strategy Plane
Week 3: … 214 more words

User Experience