Tags » Consumer Behavior

Around The World Of Coffee In One Hour

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Coffee: From Gene to Bean to Global Scene

Six researchers from the Boyce Thompson Institute for Plant Research, Cornell University’s Lab of Ornithology, Dyson School of Applied Economics and Management, School of Hotel Administration, and College of Agriculture and Life Sciences investigate the culture of coffee, including: consumer tastes and choices, the social impact of development and production, the ecological impacts of coffee farms, and how the plant’s genome sequence can provide insight into this popular beverage.


Redefining Benefits And Welfare, With Fresh Fruits And Vegetables

Thanks to the salt, a food-specialized segment on National Public Radio (USA), for this story of one country’s expanding definition and innovative rethinking of welfare, and of the various benefits associated with welfare: 425 more words


Amazon, Thinking Of Our Future

We never tire of “think pieces” on Amazon because it is about our cultural future:

The War of the Words

Amazon’s war with publishing giant Hachette over e-book pricing has earned it a black eye in the media, with the likes of Philip Roth, James Patterson, and Stephen Colbert demanding that the online mega-store stand down.

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Going simple may not be always correct - Evolution of Brand logo

Logos are the use of a relevant symbol to present your entity; Its purpose is to provoke the feeling of your brand via user experience they had, result in continuously reinforce the consumer to keep purchasing your products. 225 more words


Big BIg BIG logos? The deer staring at headlights effect - the limits of using LED lights for marketing

“Bigger logo” “Bigger branding”  “Enlarge the Brand”  “I can’t see the logo”  These are the usual revisions you hear from your managers when you present your marketing communications for review.   290 more words


Bravo To Our Friends At EARTH, Thanks To Our Friends At Whole Foods

The Tico Times, in Costa Rica, reports on the the growth of sustainably grown banana cultivation, and their distribution in North America:

The supermarket chain’s new “Responsibly Grown” produce rating system was launched earlier in October and divides fruits, flowers and vegetables into three categories: Good, Better and Best, based on suppliers’ farming practices.

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