Consumers want most of their purchases to be fast and inexpensive. Companies must either try to meet those needs, or they have to build a strong case for the value consumers receive when exchanging hard-earned cash for products and services. 263 more words
Tags » Consumer Behavior
In a March blog article we wrote about the difficulty of launching new products, particularly a product that challenges the consumer’s perceptions of food. The product is Chapul’s Cricket Bars; energy bars with protein made of crickets which are frozen and then ground into fine-milled flour. 109 more words
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg….if you’re in New York City that is, further explanation provided later on. 439 more words
Lost in translation.
The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo?185 more words