Tags » Consumer Behavior

Raising the Price Bar: Amazon Prime

Consumers want most of their purchases to be fast and inexpensive. Companies must either try to meet those needs, or they have to build a strong case for the value consumers receive when exchanging hard-earned cash for products and services. 263 more words

Classroom Activities

Shark Tank meets Cricket Bars

In a March blog article we wrote about the difficulty of launching new products, particularly a product that challenges the consumer’s perceptions of food. The product is Chapul’s Cricket Bars; energy bars with protein made of crickets which are frozen and then ground into fine-milled flour. 109 more words

Classroom Activities

The Costs of Car Ownership

Most of us have noticed that it costs more than ever to own and operate today’s automobiles. Between gas, maintenance, finance charges and more, an annual report by AAA auto club provides an eye-opening look at the monthly costs. 213 more words

Classroom Activities

The Future of the Groundswell

Good afternoon everyone! The day has come; I am here to discuss chapter 12 of the groundswell, and it is the final chapter of a great read. 524 more words

How do retailers react to the "new urbanism"?

There has been a well-reported “move back to the city,” including two stories in the New York Times this week (mid-April 2014). The question posed to… 156 more words

Dick Seesel

Why Retailers Need to Jump on the iBeacon Bandwagon

You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg….if you’re  in New York City that is, further explanation provided later on. 439 more words

Mobile Engagement

Avoidable losses: Integrating Online and Offline Content

Lost in translation.

The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo?

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Digital Marketing