Tags » Consumer Behavior

Blog 5 - The impact of Social Media on consumer behaviour.

I registered to my first social media site in 2006. Since then the social media industry has grown to be a huge part in all of our lives, from the ‘digital natives’ to the ‘baby boomers’ and in some cases beyond that. 518 more words

Consumer Behavior

Millennials Change The Game For Thanksgiving Shopping, TIME Money Reports

TIME Magazine has a theory for why your local strip mall is mobbed on Thanksgiving, now being dubbed as “Grey Thursday” by marketers, and it’s the insatiable shopping hunger of Millennials. 113 more words


A Fickle Fan

You’ve probably seen a food commercial that uses the switcheroo trick. A company films “unknowing” consumers, claiming they’re giving them something gourmet and special. The consumers rave about how good the food is.  462 more words


Black Thu...Friday

Black “Friday” comes earlier and earlier every year. A few years ago stores started opening at midnight, last year many opened at 10pm on Thanksgiving and now this year some stores are going to be open all day on Thanksgiving! 389 more words

Geico Ad (Chapter 4)

Geico recently introduced this new television ad based on the scary movies. It can be used to reinforce concepts in Chapter 4.

Discussion Question:

  1. Is this ad designed to impact attitude or beliefs?
  2. 49 more words
Consumer Behavior

15 Reasons Why I Won't Be Black Friday Shopping This Year

I used to think the world revolved around Black Friday shopping. I kid you not. As an 8-year old, I was dragged by my mother from store to store at 6 or 7 in the morning, just so she could get a few freebies or score an extra percentage off her purchase. 1,138 more words

Pensive Thoughts

Consumer behavior at the back of Alibaba

Consumer behavior is important to product makers, retail shop owners, e-commerce and economists because it helps establish trends of what a given population consumes, their financial preferences and even their evolving ideology towards consumption. 444 more words

Consumer Behavior