Tags » Consumer Behavior

The Many Lives of Gamers

It’s the end of a busy day and Fernando, a 19-year-old from Brazil, is winding down by playing a game on Facebook. The customs broker and chemical engineering student settles into his evening routine of watching “The Walking Dead,” playing Candy Crush and checking WhatsApp before going to sleep. 793 more words

Agency

Marketing Trends 2015: O-Sources vs. P-Sources

There’s this book called Absolute Valueco-authored by Itamar Simonson and Emanuel Rosen. They’re both professors at Stanford; there’s an article up now at the Stanford GSB website on… 1,233 more words

Fundamental Explainers

Kellogg Hopes to Change Buyer Behavior (Chapter 4)

While this New York Times article was written before the Kellogg’s campaign launched, it has useful information about Kellogg’s strategy. Since 93% of Americans eat cereal getting them to eat more is extremely challenging, unless you can encourage consumers to eat cereal in the evenings, not in the mornings. 122 more words

Consumer Behavior

Another Man's Treasure

Rusted spice tins. Torn postcards. Decorative lamps. Bin after bin of mismatched buttons.

As my friend and I strolled the never-ending aisles of the Alameda Point Antiques Fair… 393 more words

Society

Playing Well Together: Facebook Helps Live-Sports TV Advertisers Increase Reach

Big games mean big audiences. For the 2014 Super Bowl, some 111.5 million viewers tuned in to watch the Denver Broncos challenge the Seattle Seahawks, giving brands a chance to reach the largest TV audience ever recorded, according to Nielsen.1 And across the pond in Germany, a record 34.66 million people watched their team triumph over Argentina’s in the 2014 FIFA World Cup final, marking the highest-ever viewing figures for German television.2 1,384 more words

Agency

Value and Greed - Pinpointing real consumer demand

The robust thinking every business person should possess is ” generating value” to persuade and encourage consumers to purchase your product in order for the survival of your company! 335 more words

Business

Mobile Shopping – Bringing the Store to the Streets

‘Mobile’ shopping is big – but ‘mobile’ means more than just the e-commerce shopping done on smart phones. In this case, ‘mobile’ means shopping from customized boutique trucks. 250 more words

Classroom Activities