Good afternoon everyone! The day has come; I am here to discuss chapter 12 of the groundswell, and it is the final chapter of a great read. 524 more words
Tags » Consumer Behavior
You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg….if you’re in New York City that is, further explanation provided later on. 439 more words
Lost in translation.
The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo?185 more words
Metrics are a gauge of the actual versus the planned.
While traditionally many metrics are finance based, inwardly focusing on the performance of the organization, metrics may also focus on the performance against customer requirements and value (time, satisfaction, etc.). 210 more words
There are key factors in every social media strategy, one of them is content. In other words, having what to share: texts, videos, photos. The success of any marketing campaign is the engagement and interest you can create so you must deliver a deliver a consistent and interesting message that will allow you achieve the results you have set. 489 more words