Tags » Consumer Behavior

PSA: "Don't Jerk and Drive"

Why do so many public safety announcements have to be serious – and usually very tedious as well? Of course, PSAs should be educational and informative, but they don’t have to be boring. 238 more words

Classroom Activities

Amazon's Echo

Move over Siri – Amazon has a new interactive device with its own unique voice. The new product is called ‘Amazon Echo’ – a device designed around the users’ voice and it is always on and ready to respond to requests for music, news, information, weather, and more. 219 more words

Classroom Activities

Comparison Shopping With the Second Screen

There is much talk in the industry about consumers use of second screens (laptops, desktops, tablets, smartphones) while watching television and the relationship between second screen and viewer behavior. 23 more words

Consumer Awareness of Sling TV

OUT OF THE GATE:  2 in 10 CONSUMERS AWARE OF SLING TV IN DAYS AFTER ANNOUNCEMENT

View the full infographic here

Consumer Willingness-to-pay for Sling TV

Research Shows Some Willing To Pay More Than $20 For Dish.
Some, Not So Much.

Read the Full Article Here

It's Not the Product, It's the Person

During our first class we watched an excerpt of Simon Sinek’s TED talk titled “Start With Why.” In it, Sinek explains that it is important to start with the question of why you are going to start a company or create a product before looking at the questions of what or how you will accomplish it. 257 more words

Consumer Behavior

How Atmospherics Can Improve Patient Satisfaction

When one thinks of brick and mortar places that involve the exchange of goods and services, most do not think of doctors’ offices. As I have been visiting multiple doctors’ offices at the start of this New Year, I have decided to use my experience in these environments as an atmospherics/consumer behavior example. 540 more words

Consumer Behavior