Tags » Consumer Behavior

The Future of the Groundswell

Good afternoon everyone! The day has come; I am here to discuss chapter 12 of the groundswell, and it is the final chapter of a great read. 524 more words

How do retailers react to the "new urbanism"?

There has been a well-reported “move back to the city,” including two stories in the New York Times this week (mid-April 2014). The question posed to… 156 more words

Dick Seesel

Why Retailers Need to Jump on the iBeacon Bandwagon

You won’t find an iBeacon in an egg but you will certainly find it in a giant Easter egg….if you’re  in New York City that is, further explanation provided later on. 439 more words

Mobile Engagement

Avoidable losses: Integrating Online and Offline Content

Lost in translation.

The irony of offline or traditional media today is that every word, every photo, every graphic design is born as pixels. That photo?

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Digital Marketing

Difference between Trunk Shows and Sample Sales

Today I received a question from a follower who wanted to know what would I recommend him between a Trunk Show and a Sample Sale… 343 more words

Branding

My Personal Metrics

Metrics are a gauge of the actual versus the planned.

While traditionally many metrics are finance based, inwardly focusing on the performance of the organization, metrics may also focus on the performance against customer requirements and value (time, satisfaction, etc.). 210 more words

Communication

Content Comes First

There are key factors in every social media strategy, one of them is content. In other words, having what to share: texts, videos, photos. The success of any marketing campaign is the engagement and interest you can create so you must deliver a deliver a consistent and interesting message that will allow you achieve the results you have set. 489 more words

Branding