Tags » Consumer Behavior

Gallup puts the Kibosh on Social Media's Marketing Hype

“Social media are not the powerful and persuasive marketing force many companies hoped they would be.”Gallup, Inc. 

That’s one of several key conclusions from a report issued this past summer by research firm… 277 more words


New to BJ's Wholesale Club

Recently I started doing my grocery shopping in BJ’s Wholesale Club in Northborough, which is about 10 minutes’ drive from my place. I used to shop at Walmart and Sam’s Club for their cheap prices, but the vegetables and fruits in Walmart are not always fresh and my Sam’s Club membership just got expired. 379 more words

Consumer Behavior

‘Location, location, location.’ How where you live influences how you shop online.

In the digital era, there’s no doubt consumers are more connected to each other and to global retail brands than ever before.

But despite this connectivity, researcher David R. 34 more words


Priming the pump for mainstream investors

Kiva has launched a remarkable employee giving strategy that enterprise companies like Google, HP and Deutsche Bank have taken advantage of, and with strong executive leadership, these companies have delivered significant results. 338 more words


Irrational Review Scores

Talking about Amazon reviews this week in class, it reminds me of some experience I had when doing online shopping there. Like most of the other consumers, the first thing I would do is to read the reviews. 225 more words

Consumer Behavior

The green claim to fame; the relation between environmental claims and purchase intention

author: Errol van de Berg

The attitudes and behaviors of consumers are becoming greener, which increases the use of environmentally friendly products. However the market share of environmentally friendly products remains relatively low. 248 more words

Victoria's Secret Marketing by Viena


My name is Viena and I am a Marketing student at Hofstra University. This Fall, my Consumer Behavior Marketing Class was assigned a journal project. 151 more words