Tags » Consumer Behavior

Look Into A Mirror

In consumer research, we often use a technique called ethnographies. Ethnographies are essentially in-home interviews, and they’re just as it sounds: we go to people’s houses, and talk to them in their “natural habitat.” We ask questions about their lives, their hobbies, their relationships. 445 more words

Consumer Behavior

What is Consumer Behavior?

According to the American Marketing Association, consumer behavior is “the dynamic interaction of affect and cognition, behavior, and the environment by which human beings conduct the exchange aspect of their lives.” 365 more words


Easy Rider: Bike-Sharing Programs

It’s getting easier to rent bikes in many cities across the nation, thanks to new bike-sharing programs in cities ranging from Minneapolis, to Boston, to Denver, to Chattanooga. 241 more words

Classroom Activities

August 2014 – YouTube Trends Map

Each month we highlight recent YouTube trends, and each month the different groups (gender, age, and region) show different preferences. But this month viewers really showed a difference in the most-watched videos, skewing directly along gender and age lines. 185 more words

Classroom Activities

Robot Hero Saves the Day for Old Spice

Old Spice has a new hero, and he isn’t anything like the towel-clad “Man your man could smell like” who helped the company garner millions of video hits, and millions of sales. 173 more words

Classroom Activities

Five reasons people hate going to stores

Soon we will reminisce on when people used to actually go into retail stores.  It wasn’t all that long ago.  It even feels like it was only yesterday.   544 more words

Consumer Behavior

Millennials, Choices and Growing Up in the Digital Age

Although I am studying digital media, I hope to use the skills I am learning in the marketing world. I (try to) keep up to date on growing trends and news when it comes to marketing topics that interest me such as Consumer Behaviour. 323 more words