Tags » Consumer Behavior

The dark side of crowdsourcing

author: Evert Millenaar
This research examines the dark side of crowdsourcing. The purpose of the research is to find out whether customers in crowdsourcing initiatives experience a cognitive bias. 205 more words

Will Google buy Uber?

Uber is still the lead horse in the car-sharing race (ahead of Lyft and Sidecar for example). I’ve already written about when Google Drives Your Car… 275 more words

Consumer Behavior

Smoking - "Finish It"

It’s hard to believe, but it has been 14 years since the first significant antismoking campaign – “Truth” – launched in 2000. In the classic video, young people pull up to the Philip Morris headquarters in New York and dump out 1,200 body bags – one for each person who died daily as a results of tobacco smoking. 198 more words

Classroom Activities

An Automated Thanking Machine (ATM)

Everyone knows what an ATM is – an automated teller machine. ATMs take the ‘personal’ out of ‘personal banking’. But there was a different twist on the ATM concept at TD Bank in Canada in early August. 253 more words

Classroom Activities

Smells So Good

Mmmmm… it smells so good! Consumers are used to great smells wafting from cafes and restaurants. Just a sniff of a freshly baked cinnamon roll can get buyers in the door and clamoring for product. 313 more words

Classroom Activities

Are we Brainwashed??

last night I had the honor to read one of my friend’s blog, mawiit, that was titled “”people hear what they see. The entire posts simply reflects how we judge people by their looks and deny them the opportunity to present themselves as who they truly are. 163 more words

Marketing

opening pandora's Box

so unlike many, I’ve only recently started using Pandora. It’s not that I haven’t heard of it, or that I haven’t played around with it on my desktop, but on my phone, I had 2 apps with similar features. 547 more words