Tags » Consumer Behavior

15 Reasons Why I Won't Be Black Friday Shopping This Year

I used to think the world revolved around Black Friday shopping. I kid you not. As an 8-year old, I was dragged by my mother from store to store at 6 or 7 in the morning, just so she could get a few freebies or score an extra percentage off her purchase. 1,138 more words

Pensive Thoughts

Consumer behavior at the back of Alibaba

Consumer behavior is important to product makers, retail shop owners, e-commerce and economists because it helps establish trends of what a given population consumes, their financial preferences and even their evolving ideology towards consumption. 444 more words

Consumer Behavior

Why Marketing is Like the Family Road trip of Yesteryear

Many of us have vivid childhood memories of the old family road trip. Of course, whether they are fond memories depends on if it was “Destination: Disney”, or cross country to Uncle Dan’s. 446 more words


Who demands it?

A demanding person is always despised in some or the other way, your boss, your gf or a stranger who authoritatively asks you to step aside in already crowded place. 136 more words

It's All About Location (Part 2): How Location-Based Behavior Profiling Will Change Marketing

Marketing Through Movement:
     PlaceIQ, as talked about in my previous post, is a company utilizing location-tracking technology to uncover consumer behaviors. While attempting to understand consumer behavior is far from a new concept, utilizing mobile phone movement to discover behavior patterns is a novel idea. 357 more words
Location Targeting

Personality and Self

If Victoria’s Secret appealed to 10 particular personality traits, they would be:

  • Sophisticated
  • Playful
  • Sociable
  • Well-rounded
  • Youthful
  • Sweet
  • Sexy
  • Optimistic
  • Polished
  • Intelligent

The company positions the brand to appeal to independent women looking for quality, comfortable and beautiful apparel that will make them look and feel great. 75 more words


“Fashioning a Brighter Future for Apparel” - The Role of Consumers

The “Fashionning a Brighter Future: Challenges and Opportunities in Consumer-facing Sustainability Communication” project aims to assess the current state of communication efforts  on sustainability in the apparel industry at the retail and consumer level. 175 more words