Blogs about: Consumer Behaviors And Beliefs

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What Green Businesses Can Learn from Obama’s Campaign

Although President Barack Obama ran a successful campaign and won a decisive electoral-college victory, the margin in key battleground states was slight. Indeed, a shift of 407,000 votes across four o… more →

Marketing Green

What Green Businesses Can Learn from Obama’s Campaign — 2 comments

dwigder wrote 5 months ago: Although President Barack Obama ran a successful campaign and won a decisive electoral-college victo … more →

Tags: climate change, Consumer behavior change, Green Consumer Demand, Green Consumerism, Green Marketing, Sustainable marketing, Targeting, "big data", green consumerism

Reframing Ancestral Traits To Be Green — 4 comments

dwigder wrote 11 months ago: Certain human behaviors today reflect hardwired traits that helped our ancestors and their kin over … more →

Tags: Brand engagement, Consumer behavior change, Eco-brands, Eco-friendly behaviors, Environmental Marketing, Green Brands, Green Consumer Demand, Green Marketing, Green Strategy

Three Lessons for Fulfilling on a Green Brand Promise — 7 comments

dwigder wrote 1 year ago: When it comes to the environment, consumer behavior can be inconsistent or even a bit hypocritical.  … more →

Tags: Brand engagement, climate change, Consumer Beliefs, consumer engagement, Environmental Marketing, Global Warming, Green Brands, Green Consumerism, greenwashing

Can Flash Mobs Engage Consumers on Green? — 3 comments

dwigder wrote 1 year ago: Recently, National Grid launched a surprise dance performance in a Saugus, MA mall as part of its … more →

Tags: Brand engagement, climate change, Consumer behavior change, consumer engagement, Environmental Marketing, flash mobs, Green Brands, Green Marketing, green social media

Facebook Timeline's Green Marketing Opportunities — 3 comments

dwigder wrote 1 year ago: Over the past few years, we have seen the web transform from a medium that facilitates information e … more →

Tags: Blogging, Brand engagement, consumer engagement, Consumer Generated Content, Eco-brands, Green Brands, Green Marketing, media, Personal Web

Uncharted Waters: Reframing Climate Change Around Water — 5 comments

dwigder wrote 1 year ago: Einstein is credited with saying that “everything should be made as simple as possible, but no simpl … more →

Tags: Brand engagement, climate change, Consumer Beliefs, engagement, Environmental Marketing, Global Warming, Green Marketing, Climate change, Climate change communications

Rewards as a Driver of Green Consumer Engagement — 7 comments

dwigder wrote 2 years ago: I joined RecycleBank for many reasons, one due to an observation regarding the application of reward … more →

Tags: consumer engagement, engagement, Environmental Marketing, Green Consumer Demand, Green Marketing, incentives, rewards, Sustainable marketing

Rise of the Peer-To-Peer Green Economy — 5 comments

dwigder wrote 2 years ago: One could argue that the green revolution really took root online with the launch of eBay. Or per … more →

Tags: Business Model, Green Consumer Demand, Green Marketing, Green Mobile, green social networking, social networking, Sustainable marketing

Green Product Paradox: When Too Much Good Is Bad for the Environment — 17 comments

dwigder wrote 2 years ago: A common mantra in green marketing is that if you want the masses to buy your product, focus your me … more →

Tags: Brand engagement, climate change, Eco-friendly products, Energy efficiency, Environmental Marketing, Global Warming, Green Marketing, Products, renewable energy

Green Brand Leadership: a Fish Story — 15 comments

dwigder wrote 2 years ago: The customer is always right – so goes the mantra of every sales rep from time immemorial. But … more →

Tags: Brand engagement, climate change, Consumer Beliefs, Eco-brands, Eco-friendly products, Eco-labeling, Environmental Marketing, Green Brands, Green Consumer Demand

Saving Money - Part II

snazzymoms wrote 4 years ago: After the first unsuccessful attempt at saving our nearly non existing bank account, I read an artic … more →

Tags: Beautiful Life, mother's world, Work, budget shopping, Cash Games, creative shopping, discount shopping, expensive things, IT spending

Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective — 35 comments

dwigder wrote 4 years ago: Interview with Adam Capage, Director, Utility Partnerships, 3Degrees   With the #1 renewable energy … more →

Tags: Brand engagement, Business Model, climate change, Environmental Marketing, Green Brands, Green Consumer Demand, Green Marketing, Green Strategy, interviews

Driving Adoption of Renewable Energy: Part I – A Utility’s Perspective — 19 comments

dwigder wrote 4 years ago: Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities   Electrical power gener … more →

Tags: Business Model, climate change, Environmental Marketing, Global Warming, Green Consumer Demand, Green Marketing, interviews, sustainability, Sustainable marketing

Getting Smart About Green Targeting — 54 comments

dwigder wrote 4 years ago: An Interview with Amy Hebard, Chief Research Officer and Founder, earthsense   Marketing green can b … more →

Tags: Brand engagement, Environmental Marketing, Green Marketing, interviews, Strategy, Sustainable marketing, Targeting

Driving Engagement and Viral Impact in the Green Space: Part II – Original Content — 5 comments

dwigder wrote 4 years ago: While creating and sharing user-generated content is an effective way to facilitate consumer engagem … more →

Tags: Content, engagement, Environmental Marketing, Green, Green Marketing, Green Strategy, Green Web 2.0, organic foods, Sustainable marketing

CBBC Newsround | Specials | Christmas | Facts: Santa

Bergryc wrote 4 years ago: The modern Father Christmas is based on loads of different people. One of the most important was a T … more →

Tags: zodiaco, Interesting Facts, language, health, Mathematics And Statistics, luonto, Environment, Center City, statistical analysis

Managing Environmental Risk by Looking through the Rear-view Mirror — 119 comments

dwigder wrote 4 years ago: A recent survey by The Economist Intelligence Unit identified both the top influencers of – and bene … more →

Tags: Brand engagement, Environmental Marketing, Green investment strategy, Green Marketing, Green Strategy, Investor Activism, regulation, sustainability, Sustainable marketing

Reframing Global Warming Across the Political Spectrum — 89 comments

dwigder wrote 5 years ago: These days, green marketers are challenged to efficiently reach consumers and effectively impact the … more →

Tags: Brand engagement, climate change, Environmental Marketing, Green Marketing, sustainability, Sustainable marketing

Making What’s Inconvenient Matter — 10 comments

dwigder wrote 5 years ago: An Interview with Matt Williams, EVP/Partner at The Martin Agency and Planning Director for the … more →

Tags: climate change, Brand engagement, interviews, Digital Media, Strategy, Green Marketing, sustainability, Sustainable marketing, Environmental Marketing


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