Blogs about: Consumer Behaviors And Beliefs

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Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective

Interview with Adam Capage, Director, Utility Partnerships, 3Degrees   With the #1 renewable energy program in the US, the City of Palo Alto Utilities (CPAU) must be doing something right.  In fact, d… more →

Marketing Green

Saving Money - Part II

snazzymoms wrote 8 months ago: After the first unsuccessful attempt at saving our nearly non existing bank account, I read an arti … more →

Tags: Beautiful Life, mother's world, Work, expensive things, make money in your spare time, money-honey, Quality Control, Job Stuff, IT spending

Driving Adoption of Renewable Energy: Part II – An Energy Marketer's Perspective — 12 comments

dwigder wrote 10 months ago: Interview with Adam Capage, Director, Utility Partnerships, 3Degrees   With the #1 renewable energy … more →

Tags: Brand engagement, Business Model, climate change, Environmental Marketing, Green Brands, Green Consumer Demand, Green Marketing, Green Strategy, interviews

Driving Adoption of Renewable Energy: Part I – A Utility’s Perspective — 3 comments

dwigder wrote 10 months ago: Interview with Tom Auzenne, Assistant Director, City of Palo Alto Utilities   Electrical power gener … more →

Tags: Business Model, climate change, Environmental Marketing, Global Warming, Green Consumer Demand, Green Marketing, interviews, sustainability, Sustainable marketing

Getting Smart About Green Targeting — 18 comments

dwigder wrote 11 months ago: An Interview with Amy Hebard, Chief Research Officer and Founder, earthsense   Marketing green can b … more →

Tags: Brand engagement, Environmental Marketing, Green Marketing, interviews, Strategy, Sustainable marketing, Targeting

Driving Engagement and Viral Impact in the Green Space: Part II – Original Content — 3 comments

dwigder wrote 12 months ago: While creating and sharing user-generated content is an effective way to facilitate consumer engagem … more →

Tags: Content, engagement, Environmental Marketing, Green, Green Marketing, Green Strategy, Green Web 2.0, organic foods, Sustainable marketing

CBBC Newsround | Specials | Christmas | Facts: Santa

Bergryc wrote 1 year ago: The modern Father Christmas is based on loads of different people. One of the most important was … more →

Tags: zodiaco, Interesting Facts, language, health, Mathematics And Statistics, luonto, Environment, Center City, statistical analysis

Managing Environmental Risk by Looking through the Rear-view Mirror — 21 comments

dwigder wrote 1 year ago: A recent survey by The Economist Intelligence Unit identified both the top influencers of – and bene … more →

Tags: Brand engagement, Environmental Marketing, Green investment strategy, Green Marketing, Green Strategy, Investor Activism, regulation, sustainability, Sustainable marketing

Reframing Global Warming Across the Political Spectrum — 11 comments

dwigder wrote 1 year ago: These days, green marketers are challenged to efficiently reach consumers and effectively impact … more →

Tags: Brand engagement, climate change, Environmental Marketing, Green Marketing, sustainability, Sustainable marketing

Making What’s Inconvenient Matter — 7 comments

dwigder wrote 1 year ago: An Interview with Matt Williams, EVP/Partner at The Martin Agency and Planning Director for the … more →

Tags: Brand engagement, climate change, Digital Media, Environmental Marketing, Green Marketing, interviews, Strategy, sustainability, Sustainable marketing

Action by Governors Highlights Shifting Sentiment on Green — 1 comment

dwigder wrote 1 year ago: Last week, I had the opportunity to witness a milestone being reached in the effort to fight global … more →

Tags: Brand engagement, climate change, Environmental Marketing, Green Marketing, Strategy, sustainability, Sustainable marketing

Green Religiosity — 4 comments

dwigder wrote 1 year ago: Last week, the green movement received endorsements from some very high places. Religious leaders th … more →

Tags: climate change, Environmental Marketing, Green Marketing, sustainability, Sustainable marketing

Green Content Syndication: Part I - "Deconstructing" Websites — 2 comments

dwigder wrote 1 year ago: Traditionally, publishers have viewed websites as content destinations, challenging marketers to dri … more →

Tags: Brand engagement, Business Model, Content, Digital Media, Environmental Marketing, Green Marketing, Green Strategy, Green Web 2.0, media

Corporations Foster Dialogue On the Environment — 1 comment

dwigder wrote 1 year ago: While many corporations leverage the Internet to distribute information about environmental initiati … more →

Tags: Brand engagement, engagement, Environmental Marketing, Green Brands, Green Consumer Demand, Green Consumer Research, Green Innovation, Green Marketing, Green Strategy

A Look Back at Green Marketing in 2007 — 7 comments

dwigder wrote 1 year ago: In retrospect, 2007 may be viewed as the year of the great awakening in the US regarding climate cha … more →

Tags: Business Model, climate change, Environmental Marketing, Global Warming, Green Brands, Green Consumer Demand, Green Marketing, Green Strategy, sustainability

Green May Be Ho-Hum for the Holidays, But It’s Here to Stay — 8 comments

dwigder wrote 1 year ago: So far, this holiday season has seen a rather muted push on green by retailers, both in terms of the … more →

Tags: Brand engagement, Business Model, climate change, Consumer Beliefs, Eco-friendly products, Environmental Marketing, Green Brands, Green Consumer Demand, Green Consumerism

Green Marketing on Social Networks — 23 comments

dwigder wrote 1 year ago: Participation in social networks continues to grow seemingly without bounds as more people seek to c … more →

Tags: Brand engagement, Business Model, climate change, Consumer Generated Content, Content, Digital Media, Environmental Marketing, Green, Green Marketing

Waning Opportunity to be Early Mover on Green — 1 comment

dwigder wrote 1 year ago: Today, consumers increasingly associate themselves with social responsibility, particularly on the e … more →

Tags: Brand engagement, Business Model, climate change, Consumer Generated Content, Environmental, Environmental Marketing, Global Warming, Green, Green Brands

Greening Consumption — 10 comments

dwigder wrote 1 year ago: An Interview with Michel Gelobter, Founder and EVP of Cooler Long-time environmental activist Paul H … more →

Tags: Brand engagement, Business Model, climate change, Eco-brands, Eco-friendly Packaging, Eco-friendly products, Eco-labeling, Environmental Marketing, Green Brands

Going Green to Recruit and Retain Employees — 3 comments

dwigder wrote 1 year ago: “I have never seen anything equal to sustainability as far as attracting, motivating, and bring peo … more →

Tags: Brand engagement, Business Model, Environmental Marketing, Green Brands, Green Marketing, Green Strategy, recruitment and retention, sustainability, Sustainable marketing


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