Blogs about: Consumer Demand
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Brand Avoidance - or - stop that brand!
Brand avoidance, motivations for anti-consumption, organizational disassociation, and freedom of anti-choice! No, today is not opposite day. Although I have to admit to a through-the-looking-glass-da… more →
Narrative Branding ®
Wait 'Til Next Year
caneruler wrote 1 week ago: Although more companies are collecting bills on time, a true strengthening of credit risk depends on … more →
Brand Avoidance - or - stop that brand!
rringer wrote 2 weeks ago: Brand avoidance, motivations for anti-consumption, organizational disassociation, and freedom of ant … more →
How do you increase public demand around climate change?
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Emily Davila wrote 1 month ago: For me, the climate change debate is about communication. To increase supply of clean energy by chan … more →
U.S. Q3 economic growth revised down, house prices up
ramanan50 wrote 1 month ago: Figures do not really make one cheerful. Apart from rise in unemployment, figures relating to invest … more →
Anecdotal evidence of marketing coming back to life
rringer wrote 1 month ago: It seems that change is in the air. In my conversations over the past few weeks with marketers on bo … more →
The power of WOW: How to rock your customers' worlds
andreakates wrote 2 months ago: by Andrea Kates, Founder, Business Genome™ We’ve just finished celebrating National Customer Service … more →
Howard Johnson as a character
rringer wrote 3 months ago: In my previous post I began to discuss the ways to consider your brand as if it were a person, a ful … more →
Consumers Spending More Money
retailersguide wrote 4 months ago: The Consumer Confidence Index rose during the month of July meaning that consumers are beginning to … more →
China's Domestic Demand: What's the Hold Up?
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prchovanec wrote 4 months ago: One of the most insightful and articulate commentators on China’s economy is my counterpart at … more →
Umami, the fifth sense for business leaders: How to build a business based on what customers want but can't tell you
andreakates wrote 4 months ago: by Andrea Kates, Founder, Business Genome™ For years we believed we knew how to describe the basic c … more →
Free at last: How to navigate a business world where "free" is an option
andreakates wrote 5 months ago: by Andrea Kates, Founder, Business Genome™ Part One: Free Radicals A long time ago, Steal This Book … more →
A tale of two cities (aka why is one brand experience not like the other?)
rringer wrote 6 months ago: In the past 2 days I had 2 different retail experiences that I would like to share. One of them is … more →
Boomers Predict the Future
olcranky wrote 6 months ago: I am not a seer or prognosticator of note. Heck, I hardly know what to expect this afternoon much l … more →
Ethical brand/products rising in demand
marvelousgirl wrote 6 months ago: Corporation Institute (ECI) has found the current economic climate is having little effect on consu … more →
What do tracking studies really track?
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rringer wrote 7 months ago: There is a pandemic of brand tracking studies sweeping across the nation. These studies are often g … more →
Beware surfers: cyberspace is filling up
greenfloyd wrote 7 months ago: (Pictured: Cyberspace) courtesy Village Voice Media Beware surfers: cyberspace is filling up The Sun … more →
Can an ad agency recommend budget cuts to a client?
rringer wrote 8 months ago: The names of the not-so-innocent have been disguised in this post. So if you recognize your company … more →
What is a Chaotics?
rringer wrote 8 months ago: One of the wonderful things about Philip Kotler is that he never gets stuck in the past. His openne … more →
Are all insights really insightful, part 2
rringer wrote 9 months ago: Some further thoughts on why companies often miss the best insights: Our friend Erich Joachimsthaler … more →
