Blogs about: Consumer Engagement Strategies
Featured Blog
#CustomerCentricity – is your customer view 360 degrees, or 208, or 151?
Quick thought… how frequently do you hear people talk about a 360 degree view of the customer? How frequently are the same people referring to a core marketing database that is exclusively offli… more →
Visitor Centric Marketing
#CustomerCentricity - is your customer view 360 degrees, or 208, or 151?
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wrote 6 months ago: Quick thought… how frequently do you hear people talk about a 360 degree view of the customer? … more →
Survey - Is Facebook the next Apple or the next MySpace?
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wrote 9 months ago: In a blog entry last March, Is Social Media a Consumer Haven or Marketing Channel?, I discussed the … more →
Do you have a #digitalmarketing #strategy” or a marketing strategy for the digital world?
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wrote 10 months ago: I’ll admit it… I’m in my 15th year of digital marketing, wrapped inside a 28 year … more →
Adjacent silos, or 360 degree view of a customer?
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wrote 2 years ago: Silos… good for grain, bad for customer experience, bad for marketing optimization. Technology … more →
Life, liberty and our belief in advertising
wrote 2 years ago: Headline – advertisements regarding restaurants, soft drinks, apparel or electronics are about … more →
C to B Marketing
wrote 2 years ago: Pondering the thought this morning, I thought it a clever way to describe concepts marketers are str … more →
Data is the new "Black"
wrote 3 years ago: I had the distinct priveledge of participating in the hosting of a truly engaging event in New York … more →
Consumer-centricity starts at home
wrote 3 years ago: To effectively position a business as centered around a target audience the whole organization needs … more →
Behavior, algorithms, consumer relevance and the advertiser
wrote 4 years ago: Can a single algorithm deliver relevance… across seasons, different web properties, between gl … more →
Opening day at Forrester's Marketing Forum - the keynotes
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wrote 5 years ago: Engagement. Not only is it the theme of the forum, it’s a solid description of the participant … more →
Reaching consumers has become more difficult...
wrote 2 years ago: The challenge has increased exponentially. There are more channels, more screens and more data th … more →
