Blogs about: Consumer Insight
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SolutionSync's collaborative approach
How it actually works on the ground Step 1 – Exploration/Validation Fieldwork is central to SolutionSync’s collaborative approach, where exploration, discovery, validation and making sense… more →
S o l u t i o n S y n c
RedBox Succeeds With Blue Ocean
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asabend wrote 5 days ago: First came Blockbuster movie rentals and its counterparts. Then, as videos gave way to DVDs, Netflix … more →
Fitter, Leaner Research (Greater Insight 2009)
John wrote 1 week ago: Making your research budget stretch further in a recession is easier said than done, but by followin … more →
Desperately Seeking Optimism
Matt Spaulding wrote 1 week ago: In these hard economic times, it’s hard to be an optimist. Indeed, the dreary business reports don’ … more →
In Marketing It Isn't About Selling
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asabend wrote 1 week ago: Is your company selling or are your consumers buying? In marketing, it really doesn’t matter w … more →
BRIC Travel Marketing: Business-Class vs. Budget Air Travel in China and Beyond
criterionglobal wrote 2 weeks ago: - R.D. Eisenhart III, reisenhart@criterionglobal.com Domestic air travel in China, once subject to t … more →
The Power of Consumer Insight
RG wrote 2 weeks ago: Ok, I think it’s about time I got this blog started. I was supposed to start on 1 Jan 2009, bu … more →
The next hot thing in marketing
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asabend wrote 2 weeks ago: In the latest issue of Fortune magazine, prominent people talked about the best advice they ever rec … more →
Community overload
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Steve Sammartino wrote 1 month ago: Today I had a discussion about an entrepreneur who runs a well know business in Australia. He commen … more →
BRIC Marketing: Multinational Brands Target Indian Consumers (Part III of III)
criterionglobal wrote 2 months ago: This is the third article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
BRIC Marketing: MLB Marketing to brand loyal Indian youth (Part II of III)
criterionglobal wrote 2 months ago: This is the second article in a 3-part series on the growing phenomenon of baseball in India, as an … more →
BRIC Marketing: Seeking 1.1B Potential Fans, MLB goes to India (Part I of III)
criterionglobal wrote 2 months ago: This is the first article in a 3-part series on the growing phenomenon of baseball in India, as an i … more →
Lessons in Media Ecology: Strategies + Eulogies for Big Media
criterionglobal wrote 2 months ago: President Barack Obama channeled the finest orators of the Roman Forum and Chicago Machine in select … more →
Mass Marketing is Passé: Segmentation Evolved
criterionglobal wrote 2 months ago: by Dah-un Hau, dhau@criterionglobal.com As the lines continually blur between consumer and brand con … more →
Tolerate Ads or Pay for Content? UK Users Speak Out
criterionglobal wrote 2 months ago: A survey by KPMG in the UK finds that 60% of those polled said they would rather watch advertising o … more →
Repurposing Retail: Apparel brand sees versatility of spandex!
criterionglobal wrote 2 months ago: In consumer media, the current recession has taken a grin-and-bear it tone with Holly Hobby headline … more →
Chinese Affluent: A Rapidly Growing Consumer Base
criterionglobal wrote 2 months ago: According to global management consultant McKinsey & Co., China is home to 1.6M affluent consume … more →
Brands-At-Risk: Top 12 Soon To Be Extinct?
criterionglobal wrote 2 months ago: Seeking Alpha is a site that, much to readers’ delight, will boldly say what no one else will. … more →
Destination Marketing: 'Pink Money' is the New Green!
criterionglobal wrote 2 months ago: Destination marketing groups, like the travel industry as a whole, are going back to basics in effor … more →
BRIC Advertising: Leveraging Indian Traditions
criterionglobal wrote 2 months ago: Cute commercial via kar2905.wordpress.com; background preceding the ad. … more →
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