Blogs about: Consumer Insights

Featured Blog

Revisiting 2013's Food Service Trends, Pt. 1

Jacob wrote 8 hours ago: If you’ve been reading for a while, you’ll recall that at the beginning of the year I di … more →

Tags: foodservice, Menu Ideas, menu trends, NRAShow, restaurant marketing, The Business of Foodservice

How to Get Found, Five Super Simple Tips

Jacob wrote 2 days ago: I’ve posted quite a few times about the importance of having a presence on restaurant review w … more →

Tags: foodservice, Guerilla Marketing, mobile resources, Online Resources, restaurant marketing, Social Media for Foodservice 101, The Business of Foodservice

Lack of Originality: A Market-Changing Idea

Jacob wrote 5 days ago: You’ve probably heard the old adage that there’s no original art left: music, literature … more →

Tags: Behavioral Geography / Environmental Psychology, Customer experience, Customer Service, foodservice, restaurant marketing, The Business of Foodservice

Great Lessons In Brand Relevancy

Joe Hengemuehler wrote 5 days ago:           If you manage a brand and need a little inspiration, take a look … more →

Tags: qualitative research, knowing your customers, Excellence, Customer Service, Customer Satisfaction, Brand, Market research, Brand Management, insights

Knowing Your Customers: The Holy Grail of Business Success

ehuarte wrote 1 week ago: As any marketing executive understands, figuring out what customers want is the Holy Grail of busine … more →

Tags: English, customer feedback, Customer Insights

How Innubu was born

ehuarte wrote 1 week ago: In 2009 I was working as a product designer for an important Brand in the childcare products sector … more →

Tags: English, concept testing, customer feedback, product failure

"C" as in Content

ricorzo wrote 1 week ago: El “aparatíco” El otro día durante un desayuno familiar, mientras (como de costumbre) revisaba mi co … more →

Tags: Social Media, Marketing, facebook, twitter, Mercadeo, Publicidad, contenido, insights, Pinterest

Are You Using Tablets & Smart Phones To Watch TV?

Joe Hengemuehler wrote 1 week ago: When I was growing up, we used to fight over the remote control to the TV. Not knock-down drag out f … more →

Tags: qualitative research, TV, Trends, Market research, JHConsultingGroup.com, QRCA, Tablets, Smartphones, Programming

Free Refills: Yes or No?

Jacob wrote 3 weeks ago: I hope everyone reading had a wonderful and relaxing memorial day — or, if you were working, a … more →

Tags: The Business of Foodservice, foodservice, Customer Service, Customer experience, Behavioral Geography / Environmental Psychology, restaurant operations, Capacity Management, Revenue Management

You CAN teach an old f@®t new tricks

smmarketresearch wrote 3 weeks ago: So here I find myself, just over a year since my last employment gig, looking for a place to park my … more →

Tags: Market research, Marketing Research, Methodology, "big data", social media monitoring

Small Experiments That Lead to Big Results: The Value of A/B Testing

Nandita Ray wrote 3 weeks ago: The use of randomized experiments to determine the most effective marketing or communications approa … more →

Tags: Nandita Ray, Digital Strategy, Innovation, Measurement, technology, A/B Testing, Analytics, communications, dan siroker

Helping Your Restaurant Appeal to Foreign Tourists

Jacob wrote 3 weeks ago: Believe it or not, many foreign nationals are interested in visiting the good ol’ US of A, muc … more →

Tags: restaurant marketing, Online Resources, mobile resources, foodservice, Guerilla Marketing, restaurant operations

Meet the Coach

iRCAwriters wrote 4 weeks ago: Coach CEO, Lewis Frankfort It might seem further ashore from the good that we, people of the modern … more →

Tags: General, Business, Economy, Bloomberg, BusinessWeek, Branding, ethics, Social, Consumer Behaviour

OUT OF STOCK: Lightning In A Bottle

Joe Hengemuehler wrote 1 month ago: I have checked Amazon.com. I’ve walked the aisles in all the big box retailers. I’ve eve … more →

Tags: qualitative research, knowing your customers, focus groups, Customer Satisfaction, Shopping, Trends, leadership, Instagram, Marketing

How to Start a Fast Food Restaurant, Pt. 6

Jacob wrote 1 month ago: Hey hey everyone, it’s about that time: time for me to put the finishing touches on another po … more →

Tags: The Business of Foodservice, foodservice, Restaurant Design, restaurant operations, Capacity Management, Revenue Management

How to Start a Fast Food Restaurant, Pt. 5

Jacob wrote 1 month ago: Today’s the second to last post in my series about opening your own fast food restaurant, and … more →

Tags: Capacity Management, foodservice, Restaurant Design, restaurant operations, Revenue Management, The Business of Foodservice

Metaphor and Design1 comment

gavinjohnston67 wrote 1 month ago: “Metaphor is for most people device of the poetic imagination and the rhetorical flourish–a ma … more →

Tags: Anthropology, applied anthropology, Brand, Branding, Consumer Research, Consumers, Design, Design research, Design Thinking

How to Start a Fast Food Restaurant, Pt. 4

Jacob wrote 1 month ago: I’m on the road to New York this week, and chances are I’ll be eating a lot of fast food … more →

Tags: The Business of Foodservice, foodservice, Restaurant Design, restaurant operations, Capacity Management, Revenue Management

Qualitative Research Is Like Great Investigative Reporting

Joe Hengemuehler wrote 1 month ago: Qualitative research is a lot like great investigative journalism. The end result is nearly always a … more →

Tags: qualitative research, knowing your customers, Research, qualitative research, focus groups, Courage, Customer Service, Customer Satisfaction, Trends


Related Tags
All →

Follow this tag via RSS