Tags » Consumer Marketing

Black Thu...Friday

Black “Friday” comes earlier and earlier every year. A few years ago stores started opening at midnight, last year many opened at 10pm on Thanksgiving and now this year some stores are going to be open all day on Thanksgiving! 389 more words

How to Craft an Editorial Calendar

Several times a year, Business Wire’s Serena Ehrlich presents at TechMUNCH, the nation’s leading food blogger conference, on the topic of how to craft a successful editorial calendar.  68 more words

Business Wire

How Retouching is Used in Advertising

I worked in printing and graphic design for marketing and advertising from 1995 to 2013.  From about 1994 I primarily worked as a Digital Retoucher using Photoshop and other software to edit, enhance and retouch digital photography.  53 more words


6 Steps to Ensure Media Outlets See Your Holiday Press Release

Yes, it is early November, and yes, it is the holiday season for most PR professionals.  While it may be too late to secure coverage in long lead publications, there are still numerous coverage opportunities in newspapers, short lead publications, and of course, online media outlets. 83 more words

Press Release Tips

Taco Bell goes Black


Last week as part of the launch of its new app, Taco Bell blacked out its social- media channels, including Facebook, Instagram, Twitter, and even its website. 374 more words

The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

By Neelima Yelamanchili, Business Wire DC

How people want to interact with a brand has changed. For brand and content communicators, timing the message delivery can play a crucial role in enhancing perceptions and encouraging favorable behavior change. 412 more words

Press Release Tips