To do Facebook community management right, an organization must have plan in place to handle the real-time communication in, well, real time. Here are three essential pieces a company must put in place to ensure smooth sailing with their Facebook community: 350 more words
Tags » Consumer Marketing
O’Neil is a renowned, family owned company well known in the West of Scotland for gas and plumbing services. However, when it came to launching their new bathroom division, they required assistance with branding, positioning and communication. 140 more words
All the emphasis on having consumer-facing brands “surprise and delight” their customers isn’t what many people are looking for at all.
In the interactive age, what we hear often is that companies and brands need to go beyond simply offering a high-quality product. 375 more words