Blogs about: Consumer Marketing
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At Walgreens: An Amazing Abuse Of the Customer Satisfaction Survey
A couple of weeks ago I wrote a post about how fed up I am with customer satisfaction surveys (link here). Truth is that companies are out of control – thinking it’s the job of consumers t… more →
Doug Garnett's Blog
The Future Of Grocery Shopping
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wrote 5 days ago: Ten years ago, if you had a shop selling books, airline tickets, music and video and consumer electr … more →
What Is The Difference Between Shoppers And Consumers? Love.
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wrote 1 week ago: I’m often asked why we need shopper marketing (thankfully less now than before). There are many poss … more →
Multi-Tasking Marketing
wrote 2 weeks ago: Maybe it is because I am a woman, or because i’m certified personal trainer, but the concepts … more →
HIRING: Entry Level Consumer Public Relations Firm, NJ
wrote 3 weeks ago: Public Relations/ Consumer Products Entry Level Award-winning North Jersey-based PR firm (think Tick … more →
Experian Takes the Pulse of Hispanics in the United States
wrote 3 weeks ago: It’s no secret that the share of the American population identifying itself as Hispanic or Latino is … more →
The Bad News Just Keeps Coming at JCPenney
wrote 1 month ago: The name change from JCPenney to JCP was just one of many miscues made over the past 18 months durin … more →
Consumer Marketing - The RATER Model
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wrote 1 month ago: Guest blogger, Geoff Cooling, describes how practice owners can assess their marketing elements usin … more →
When The Shopper Isn’t The Consumer
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wrote 1 month ago: When shopper marketing first became a ‘buzz’ there were lots of people using the term consumer when … more →
'It was nothing': How word choice impacts a consumer's experience with your brand
wrote 1 month ago: It takes only one word to make or break a customer experience. Like trust, which takes a long time t … more →
Shopper Marketing Is Growing Up – Don’t Be Surprised By Growing Pains!
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wrote 2 months ago: The Hub Magazine have recently published their latest Shopper Marketing survey and Chris Hoyt has pr … more →
Jonathan Carp and Jeff Smith on Business Rockstars
wrote 2 months ago: Today on Business Rockstars, Ken Rutkowski talks with Jonathan Carp, an entrepreneur who has sold mi … more →
Fred Joyal on Business Rockstars
wrote 2 months ago: Today on Business Rockstars, Ken Rutkowski talks with 1-800-DENTIST co-founder Fred Joyal. A leading … more →
Three Key Ingredients for a Successful DTC Campaign
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wrote 2 months ago: What are the most important ingredients for a successful DTC campaign? I’ve learned to keep my … more →
Product Creation Engine drives Marketing..
wrote 2 months ago: There’s Beauty In Performance ! Great Product Design and Creation drives a brands Marketing en … more →
A.D.A.M., Truven Health Offer Comprehensive Patient Education
wrote 2 months ago: ANN ARBOR — Truven Health Analytics, formerly the health care business of Thomson Reuters, has … more →
Brand Awareness for Prime Exposure
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wrote 2 months ago: Brand awareness is the primary goal of advertising. Advertising is used through various media to gen … more →
How to Drive Innovation into Your Brand
wrote 2 months ago: “Everything that can be invented has been invented.” Charles H. Duell, Commissioner, US Patent Offic … more →
How to give Feedback on Advertising Copy
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wrote 2 months ago: In a previous article, I wrote about How to Judge Advertising, trying to help Brand Leaders separate … more →
STIMA Trends night | Digitaal in 2013
wrote 2 months ago: Ik ben een mens, nieuwsgierig naar evoluties en revoluties, naar trendrapporten en heiligverklaringe … more →
