Tags » Consumer Marketing

The Rise of Predictive Scanning: PR Isn't Dead, It's Poised for a Comeback

By Neelima Yelamanchili, Business Wire DC

How people want to interact with a brand has changed. For brand and content communicators, timing the message delivery can play a crucial role in enhancing perceptions and encouraging favorable behavior change. 412 more words

Press Release Tips

How colors influence consumers

Interesting infographic of how colors influence consumers

How are you reading? The challenge of reaching the reader in a digital society

Have you ever stopped to think about how you read? MA Publishing student Scarlett Hermon got a surprising answer when she followed up Masterclass speaker Julia Kingsford’s discussion about how people read… 928 more words

Guest Blog

Consumers complain about marketing-oriented e-mails -- yet they still read them.

Face it, there are always going to be complaints about marketing-oriented e-mails. Just as in the “bad-old-days” of junk postal mail, consumers are conditioned to pass negative judgment on the volume of promotional-oriented e-mails that flood their inboxes. 308 more words


Top Takeaways from Content Marketing World 2014? Creation, Marketing, Amplification

By Katie Kennedy, Business Wire Cleveland

Last week we had the opportunity to attend Content Marketing World, hosted by Joe Pulizzi and the Content Marketing Institute. 633 more words

Business Wire

Couponing Practices: Tradition Trumps Technology

With big changes happening every day in the way that consumers are interacting with brands and products, a big question is how quickly they’re changing their habits when it comes to the use of coupons. 255 more words