Tags » Consumer Marketing

When a marketer needs to engineer a habit change..

From marketing perspective,one of the most difficult job is to break a habit especially if it is about the usage of your competing brand! All successful time agnostic strong brands have moved over to a stage of habit where the product usage is by default. 603 more words

Consumer Marketing

Consumer first or her need?

It is a normal practice by us marketers to spend all our energy in finding the need-gap and where our brand fits in before we launch a new product. 809 more words

Consumer Marketing

I Say 'Proper', You Say 'Gander'!

What kind of a man are you? I mean, are you even a real man? Are you gallant, brave, a good dancer, patriotic and devastatingly handsome? 576 more words