Tags » Consumer Marketing

3 Facebook Page Must-Haves to Respond to Posts

To do Facebook community management right, an organization must have plan in place to handle the real-time communication in, well, real time. Here are three essential pieces a company must put in place to ensure smooth sailing with their Facebook community: 350 more words

Social Media

5 Professional Fun Facts About Me

I’m a marketer and I enjoy what I do. For more than three years, I have been working for a cosmetic medical device company, Ulthera, which was recently acquired by the global aesthetics player, Merz. 352 more words

Social Media

Couponing Practices: Tradition Trumps Technology

With big changes happening every day in the way that consumers are interacting with brands and products, a big question is how quickly they’re changing their habits when it comes to the use of coupons. 255 more words

Marketing

Looking Ahead: Marketing to Generation Z

By Pam Sahota

Generation Z – a generation not born just on the web, but born into social media at their fingertips. They use iPhones and iPads before they begin preschool. 340 more words

Social Media

Making a splash for O'Neil Bathrooms

O’Neil is a renowned, family owned company well known in the West of Scotland for gas and plumbing services. However, when it came to launching their new bathroom division, they required assistance with branding, positioning and communication. 140 more words

Launch

Working Through Plateaus

It’s interesting when you identify a concept that can be applied to so many facets of your life.  Recently, I began thinking about the concept of plateaus.  207 more words

Reflections

“Surprise & Delight” vs. “Tried & True” Branding

All the emphasis on having consumer-facing brands “surprise and delight” their customers isn’t what many people are looking for at all.

In the interactive age, what we hear often is that companies and brands need to go beyond simply offering a high-quality product. 375 more words

Business