Tags » Consumer Marketing

Consumers complain about marketing-oriented e-mails -- yet they still read them.

Face it, there are always going to be complaints about marketing-oriented e-mails. Just as in the “bad-old-days” of junk postal mail, consumers are conditioned to pass negative judgment on the volume of promotional-oriented e-mails that flood their inboxes. 308 more words


Top Takeaways from Content Marketing World 2014? Creation, Marketing, Amplification

By Katie Kennedy, Business Wire Cleveland

Last week we had the opportunity to attend Content Marketing World, hosted by Joe Pulizzi and the Content Marketing Institute. 633 more words

Business Wire

Couponing Practices: Tradition Trumps Technology

With big changes happening every day in the way that consumers are interacting with brands and products, a big question is how quickly they’re changing their habits when it comes to the use of coupons. 255 more words