Generation Z – a generation not born just on the web, but born into social media at their fingertips. They use iPhones and iPads before they begin preschool. 340 more words
Tags » Consumer Marketing
O’Neil is a renowned, family owned company well known in the West of Scotland for gas and plumbing services. However, when it came to launching their new bathroom division, they required assistance with branding, positioning and communication. 140 more words
All the emphasis on having consumer-facing brands “surprise and delight” their customers isn’t what many people are looking for at all.
In the interactive age, what we hear often is that companies and brands need to go beyond simply offering a high-quality product. 375 more words