Tags » Consumer Marketing

Looking Ahead: Marketing to Generation Z

By Pam Sahota

Generation Z – a generation not born just on the web, but born into social media at their fingertips. They use iPhones and iPads before they begin preschool. 340 more words

Social Media

Making a splash for O'Neil Bathrooms

O’Neil is a renowned, family owned company well known in the West of Scotland for gas and plumbing services. However, when it came to launching their new bathroom division, they required assistance with branding, positioning and communication. 140 more words


Working Through Plateaus

It’s interesting when you identify a concept that can be applied to so many facets of your life.  Recently, I began thinking about the concept of plateaus.  207 more words


“Surprise & Delight” vs. “Tried & True” Branding

All the emphasis on having consumer-facing brands “surprise and delight” their customers isn’t what many people are looking for at all.

In the interactive age, what we hear often is that companies and brands need to go beyond simply offering a high-quality product. 375 more words


3 things every new B2B marketer needs to know

Around this time of year, my company begins to receive applications from recent college graduates and those close to it searching for summer internships or full-time employment. 586 more words


Entrepreneur Barbie: What does this mean?

At this point it is no secret that Barbie stirs up fits of controversy every time she pursues a new career.  Over the past 55 years, Barbie has held more than 150 “fantasy” … 585 more words