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Building a Consumer-Centric Strategy: Highlights from the Marketing & CPG Club’s Conference

On November 16th, 2014, the Marketing & CPG Club hosted the 2014 Marketing Innovation Conference at Harvard Business School. This year’s theme was “Building a Consumer-Centric Strategy” and the conference drew MBA attendees from HBS, MIT, BU, Dartmouth, Tufts, and more. 270 more words

Consumer Packaged Goods

CPG Marketers Utilize Programmatic

At the forefront of conversations regarding today’s ever-changing media environment is programmatic marketing, a quickly-growing avenue of buying and selling media that uses technology to buy, place, and optimize content. 619 more words

Advertising

For better snacking, big data is the secret ingredient

Snacking is officially a craze. More than nine out of 10 Americans snack daily — a quarter of them three to five times every day, according to a recent Nielsen survey. 975 more words

Business