Tags » Consumer Packaged Goods

PR Lessons Translated For Product Marketers

Know Your Audience and Tailor the Offering

Just read a great story “Biting Off the High End of the Market,” an interview with the founder of Jax & Bones, a made in the USA manufacturer of high-end pet products (Disclaimer, I am also a customer of their tres chic doggy beds courtesy of our nap-loving little Doxie, Stella!). 407 more words

Errant Musings

Digital Engagement for richer Brand experience

Engagement that delivers authentic presence of brand to their customer in a meaningful, relevant and interesting ways creates richer Brand experience to building deeper and more profitable relationships with customers. 113 more words