Tags » Consumer Packaged Goods

Big Data Enables CPG Companies to Gain an In-Depth, Personal Connection with the End User

This article was featured in the September 2014 edition of Loyalty 360‘s Loyalty Management magazine.

Consumer Packaged Goods (CPG) companies have accepted for many decades that the reality of the industry is that the customers are interacting with intermediaries like digital merchants and retail outlets, not directly with them. 1,930 more words

Big Data

Punch above your weight with data-driven Supply Chain Leadership

It was an interesting conversation on Supply Chain fundamentals when somebody asked who can afford not to bother about their SCM at all. My thoughts suddenly turned to a savoury vendor in Chennai, who used to sell these awesome small onion samosas. 962 more words

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