Blogs about: Consumer Segmentation
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Retail giant H&M runs multifaceted mobile marketing campaign
Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote its latest collection. The campaign includes SMS coupons, mobile banner ads placed on major carrier po… more →
Mobiphonica Speaks
How to Lower Your Marketing Costs & Increase Your Revenue
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wrote 3 weeks ago: What’s your 2010 business resolution? Do you want to bring in more customers, but don’t know how? A … more →
#peoplelikeme
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wrote 1 month ago: “Prejudice, intolerance, bigotry. . .are all baked into our networks” – Danah Boyd … more →
Effective Segmentation
wrote 1 month ago: There’s been a lot of thinking and writing done on market segmentation. Companies have spent … more →
Tolerate Ads or Pay for Content? UK Users Speak Out
wrote 8 months ago: A survey by KPMG in the UK finds that 60% of those polled said they would rather watch advertising o … more →
Repurposing Retail: Apparel brand sees versatility of spandex!
wrote 8 months ago: In consumer media, the current recession has taken a grin-and-bear it tone with Holly Hobby headline … more →
Self-Segmentation
wrote 8 months ago: Michael Fassnacht wrote a strong piece for AdAge about the rise of self-segmentation in marketing. … more →
Domestic competition makes the Indian consumer all powerful
wrote 10 months ago: Entrant brands beware, recent research indicates, if dissatisfied, Indian consumers will switch serv … more →
Retail giant H&M runs multifaceted mobile marketing campaign
wrote 11 months ago: Swedish clothing company H&M launched a mobile marketing campaign on its home turf to promote it … more →
Nielsen launches tool for mobile audience targeting and segmentation
wrote 1 year ago: Nielsen Co. has introduced a new service that meshes the company’s consumer segmentation and mobile … more →
Papa John’s launches mobile Web ordering system
wrote 1 year ago: Papa John’s launched a mobile Web ordering system that enables pizza lovers to set up an account and … more →
Another Way to Look at Green and Not So Green Consumers
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wrote 1 year ago: The HCHLV Green Consumer Segmentation was just recognized by its parent company, WPP marketing commu … more →
Mobile marketing lacks industry collaboration
wrote 1 year ago: While there’s significant interest in mobile marketing, the channel will not realize its potential f … more →
Burst Media introduces Trendsetter ad network
wrote 1 year ago: Burst Media has launched the Burst Trendsetters Network, an advertising network geared to advertiser … more →
The New Luxe - 9 Defining Trends
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wrote 2 years ago: Future Luxury – or the question of just what exactly is “luxe” in this day and age … more →
