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Blogs about: Consumer Strategy

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What a Long Road We Have Left to Travel

Cory Hendrickson wrote 11 months ago: Image by Flickr user muffytyrone There has been a lot of talk for quite some time now in the marketi … more →

Tags: Digital Strategy, customer communication, Social Marketing, Social Media, Social Messaging, Strategy

If Solutions Come First, Tools Will Follow

Cory Hendrickson wrote 11 months ago: Photo from Flickr user Just Us 3 Snow means shoveling. Around here, the two go together like hot dis … more →

Tags: Digital Strategy, Digital Marketing, Digital Tools, Perception, Strategy

Top 9 of '09 - #4 Uncertainty

Cory Hendrickson wrote 11 months ago: Claiming that uncertainty will reign in 2009 is a little like saying the ocean will be wet. With all … more →

Tags: Digital Strategy, marketing strategy, Social Media, 2009 trends, 2009 predictions, social networking

Worse than Being Hated - Being Ignored

Cory Hendrickson wrote 11 months ago: It’s hard to feel sorry for some brands that receive a lot of attention. Dell, Motrin and Enfa … more →

Tags: Digital Strategy, Strategy, Awareness, engagement, Accountability, meh

Aim Big and Craft Small

Cory Hendrickson wrote 11 months ago: Most of the great discoveries of our time never set out to be great. They only stumbled upon it. Yet … more →

Tags: Digital Marketing, Digital Strategy, engagement, Viral marketing, seed marketing

Top 9 of '09 - #6 Ownership

Cory Hendrickson wrote 1 year ago: I’m always impressed by the ideas from Valeria Maltoni of Conversation Agent. Yesterday, she w … more →

Tags: Digital Marketing, Digital Strategy, Strategy, Customer Intent, Awareness, 2009 trends, 2009 predictions, intent driven communication, customer communication

What's Driving Change1 comment

Cory Hendrickson wrote 1 year ago: It’s been more than ten years now since I sat in a small office at a supercomputing research f … more →

Tags: Digital Marketing, Digital Strategy, Strategy, engagement, Social Media, social networking

Customer Communications - Two Paths, One Result2 comments

Cory Hendrickson wrote 1 year ago: This digital world we now live in is still in its infancy. As time moves along, we gain comfort in t … more →

Tags: Digital Marketing, customer communication

Reactionary Marketing

Cory Hendrickson wrote 1 year ago: The digital world has changed consumer habits, our social habits and now our marketing toolbox. Whil … more →

Tags: Digital Marketing, Digital Strategy, intent driven communication, reactionary marketing

Top 9 for '09 - #8 Intent

Cory Hendrickson wrote 1 year ago: Photo from Flickr user candrews There has been plenty of evidence to suggest attention becoming more … more →

Tags: Digital Marketing, consumer demand, 2009 trends, social networking, intent driven communication

Top 9 for '09 - #9 Adoption Grows

Cory Hendrickson wrote 1 year ago: Note: One of the advantages of self publishing is the ability to express unfiltered and unmoderated … more →

Tags: Digital Strategy, Politics, 2009 trends, 2009 predictions, digital adoption

Social Media Needs a New Name

Cory Hendrickson wrote 1 year ago: First off, I’m tired of defending social media on the Internet. Social is social, and media is … more →

Tags: Digital Marketing, Social Media, motrin, casey anthony, social networking

Should We Be Concerned With Education

Cory Hendrickson wrote 1 year ago: The Trouble with Boys by Peg Tyre I had an interesting conversation about bringing up children. I ha … more →

Tags: Digital Marketing, Dobson, tyre, Education, boys

Go Where the Customers Are

Cory Hendrickson wrote 1 year ago: Ubiquity is one path to increasing sales. If you aren’t there, customers can’t buy from … more →

Tags: Digital Strategy, consumer demand, Ubiquity, World Wide Web, Social Media

The Implications of Active Media Engagement

Cory Hendrickson wrote 1 year ago: So the election is done and we move on to the analysis. No shortage today of analysis on why Sen. Ob … more →

Tags: Digital Strategy, Politics, engagement, passive media, active media

Digital Marketing Starts With Intent1 comment

Cory Hendrickson wrote 1 year ago: And now we return you to your regularly scheduled programming. While the traditional marketing funne … more →

Tags: Digital Marketing, marketing funnel, intent, Awareness

When Cloudy is Clear

Cory Hendrickson wrote 1 year ago: Polymer Studio’s Don Ball got me thinking yesterday about the past and future of the cloud. Su … more →

Tags: Digital Marketing, Digital Strategy, consumer demand, marketing strategy, Cloud Computing, Customer Intent


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