Tags » Consumption

The Story of Stuff

“From its extraction through sale, use and disposal, all the stuff in our lives affects communities at home and abroad, yet most of this is hidden from view. 302 more words

The Sexy in Powerbars

The Restore can be described as PLNU’s very own mini-market. Students are constantly in and out of this venue. I was able to talk with Irene Alvarado, Supervisor of the Restore, about the best-selling products. 616 more words

Posts By Professors

Environmental concerns and the Meat Industry.

This post is meant to describe the changing sensibilities in the Western world regarding animal slaughter and the need to preserve the environment going forward. Today, “The number of animals slaughtered for food is increasing and their quality of life is diminishing” (Fitzgerald, 2) US, Canada, Australia, and New Zealand are the highest producing and consuming countries in the world. 288 more words

Consumption: 《愛回家》植入式廣告

《愛回家》劇中其實隠含了很多植入式廣告,以隱喻的手法推銷相關商品,將產品的融入至劇集中,如果大家間中有追看此劇,也應不難發現以下「廣告」。

1)澳門鉅記餅家。馬柔的前度情人梁彥芬在劇中是一間餅店的經理,他喜歡以其店舖的餅乾作為零食,閒時又會將其貨品作為送禮之用。例如中秋節時,子妮快要吃完家中的月餅,她還在埋怨為何今年只有這麼少月餅的時候,梁彥芬便在這個時候出現,送上一盒又一盒的月餅。這樣,觀眾便會不其然受到演員的影響,增加了購買月餅的意欲,以作為送禮之用。 

2)Samsung。其中一集的劇情提到,馬子仁因為在工作上遇上挫折,心情低落,馬家為了幫他重拾信心,便給予鼓勵,整個馬家不約而同的買了四部同型號的三星平板電腦給馬子仁。

大家均以消費來作為表示親情的一點點心意,彷彿消費已經變成理所當然。 媒體上出現廣告一直強調消費的重要:看見劇集中有年糕或蘿蔔糕的出現,觀眾便會知道新年快將來臨,它會不停重複又重複的提示,直至你也進入了消費的模式,欲購買送禮物品時,便會聯想起曾在劇集中出現的送禮佳品,最終成為它的消費者。 

人與人之間的情從消費中建構出來,送禮代表了心意。事實上,大眾應該是由心出發的去理解送禮的本質,而不是讓媒體促成消費,將送禮變成指定而無意義的動作。

(138044)

2013-14 Fall

How much Power do you give the Powerbar?

Powerbars are associated with athletes and in many cases people will even substitute an energy bar as a “healthy” meal option. Powerbars attract a large target market especially with all the specific types of bars it offers. 366 more words

Restore

Consumption

Let a wave engulf,
Let a volcano erupt,
let Earth consume me.

Poem