Tags » Content Marketing

Are You Using LinkedIn Marketing for All Its Worth?

Somewhat shockingly, LinkedIn now has a membership base that encompasses roughly one-third of all professional people in the world. Given that incredible reach, it’s no great surprise that LinkedIn has become a go-to marketing tool. 515 more words

Professional Writing Services

The Going’s Getting Tougher for Content Marketers

It’s almost time to update our recent compilation of content marketing statistics from around the Web—which means I’ve been busy scanning the most recent reports looking for new and relevant information to include in our autumn edition. 299 more words

Content Marketing

Three Things A Trip to Europe Taught Me About Content Marketing

I’ve just return from a two-and-a-half week belated honeymoon to Europe (it’s hard to believe I was in Paris Monday and am somehow in Connecticut today). 562 more words

Content Marketing

How to use a hobbit to drive sales

It’s been a while since I wrote a blog article but I’m back with a little gem. This piece of content caught my eye from Air New Zealand. 109 more words

Content Marketing

When To Invest In Resale Rights Products?

When to take the plunge and invest in resale rights products?

Stop for a moment and think about the reasons you might want to get a resale rights product. 27 more words

Content Marketing

Walking the Line Between Pitching & Storytelling

Press releases have evolved in content, utility, and format. The audience these messages reach has also changed significantly over the years. When I started working for PR Newswire 20 years ago, very few people have ever heard of the company.  496 more words

Public Relations

Employee Spotlight: Five Minutes with Social Media Marketing Manager, Diana Stein

Being a social media marketing manager is no walk in the park. Managing numerous social accounts, launching strategic campaigns and shifting through metrics can make anyone’s head spin— unless you’re Content Boost’s Diana Stein. 683 more words

Content Marketing