Tags » Content Marketing

The Long Click - An Important Measure for Communicators

An indicator of content quality, the “long click” reveals whether or not audiences are truly engaging with your content. 

Digital communications are incredibly measurable.  Marketers know which websites refer the highest quality traffic their own sites and they know which pages on their websites do better job of converting visitors into customers. 709 more words

Press Release Tips

Do You Really Want to Be a Thought Leader?

In a bit of an “Ah-Ha!” moment recently, it struck me that one of the most common content obstacles I see marketers wrestling with is fear. 491 more words

Content Marketing

Is Weird Al the King of Content Marketing?

It’s been more than three decades since the release of the first Weird Al Yankovic parody album, and in that time the satirist/all-around goofball has amassed a number of honors and achievements. 621 more words

Professional Writing Services

Speaking Into The Air: How To Ensure Your Content Marketing Connects

Editor’s Note: This is a guest blog post by Alysa Seeland, a content marketing expert for early stage startups. See more about Alysa below.

“Written kisses don’t reach their destination, rather they are drunk on the way by the ghosts.

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Content Marketing

Will We See You in Vegas? Content Marketing Takes Center Stage

For those of you who’ve attended one of TMC’s ITEXPO events, chances are you’re spending the next few days resting up, charging the tablet and resting your voice in preparation of four dynamic, informative, action-packed conference days. 556 more words

Content Marketing

4 Tips for Writing the Perfect Newsletter

Content marketing became both powerful and popular thanks to SEO and blogging, but you can apply it to a variety of other marketing initiatives in relation to your business. 547 more words

Content Marketing