Tags » Content Marketing
What’s the secret sauce for real-time storytelling? Telling a story as it unfolds requires significant planning. At SXSW today, I got a look behind the scenes at the making of the Melbourne Remote Control Tourist campaign, an extraordinary piece of work masterfully produced by Clemenger BBDO Melbourne, Tool and Exit Films for Tourism Victoria. 506 more words
We’re in Austin this week for South By Southwest Interactive, which kicks off later today.
This event is one of my favorite of the year – for me, it’s a one-week crash course in what the future holds for anyone involved in the digital space. 479 more words
Spreading your business in a tough economic environment is never easy. Being a business owner one has to deal with multiple tasks like keeping up with products, services, and competition, besides maintaining a two-way communication with customers. 964 more words
Creating meaningful social media content on an ongoing basis is a common challenge for SMBs, large corporations and agencies alike.
Barriers to creating great content that I’ve experienced, and that I’m sure many of you have as well, include: 801 more words