Tags » Content Marketing

Welcome!

This is my very first post on this blog and it will also be the shortest. :) I just wanted to say soon I’ll be posting content marketing topics on a regular basis. So stay tuned!

Content Marketing

Informative eBooks: A Useful Collection of Links

My mother gave me an eReader this year, and for the short amount of time that it worked, I decided to indulge in a little online reading. 528 more words

Online Writing

Content Marketing: An Essential Component of Your Marketing Plan

In a climate where consumers are bombarded with messages, content marketing gets your bank noticed. Whether it’s a blog, magazine, white paper, or newsletter, content marketing can retain customers and drive bank growth. 179 more words

Marketing

Brand Journalism: Komunikasi Pemasaran dengan Jurnalisme ala Merek

Seiring dengan makin meluasnya penerapan content marketing, istilah brand journalism juga makin sering dipakai. Dulu pertama kali saya mendengar istilah brand journalism terus terang saja agak bingung. 775 more words

Branding

[EN] It is the Mix of Curated and Self-Created Content which makes the Success.

#491897749 / gettyimages.com

Creating and publishing high-quality content consistently and at the appropriate cadence isn’t easy. It’s expensive, time-consuming and labor intensive – not something you’re going to turn over to an intern to handle.

229 more words
English

Your Silent Salesman

B2B buyers are smarter than ever
Last week the Executive Board released a staggering statistic.  Staggering in that it made a lot of sense but at the same time staggering that business was going on “as usual.” 421 more words

MultiView

Are advertising campaigns really extinct?

I have just read a rather extraordinary whitepaper. According to customer experience “experts” SDL.com, advertising campaigns are extinct. This is because “Digital channels, social media and mobile communications have fundamentally changed the way consumers interact with brands”. 701 more words

Online Marketing