Tags » Content Marketing

Blogging Tips for Interns and New Grads

Today’s post is a short one, inspired by a couple of conversations with startup founders recently about the strengths and weaknesses of marketing interns they’ve worked with in the past. 734 more words

Digital Marketing Careers

You have the content, but what is wrong with your audience? A quick guide to having an engaged audience

These days is all about content, such is the boom of content marketing that Google’s new update Hummingbird is focusing on relevancy, accuracy and authorship (relevancy of the author). 543 more words


Content Marketing Set to Go Mainstream in 2014

Trend Summary: Nearly 75% of UK companies say they plan to increase their spend on content marketing during 2014.

According to The Drum… 61 more words


How to Prepare Your Brand for Business Storytelling Success

Creating quality brand stories requires skill, insight, and ongoing effort — it’s definitely not something that can be mastered overnight. But even if you had all of the time in the world, your brand’s business storytelling efforts probably won’t get any easier to develop and manage unless you have the right strategic plan in place. 1,583 more words


NO MAY MEAN YES: Target Messages to What People Really Believe, Not What They Claim to Believe!

“If I had asked people what they wanted, they would have said faster horses.”  Henry Ford

When the automobile industry’s famously quotable pioneer uttered these telling words, he hoped to convey the limited value of relying on customers’ stated desires for creative breakthroughs and technological innovation.

1,241 more words
Communication Skills