Tags » Content Marketing

How Brands are Becoming Media Companies Through Strategy, Publishing, and Amplification

The consumer decision journey has changed forever and therefore so has media.

Consumers now expect brands to be where they are, when they are, in the format they expect, and on the device they are using at the time. 1,608 more words


Content Marketing now available in Belgium

Nothing really new for a lot of people. But for me – it’s quite a news : with this new school year, i’ve been confronted with the first real Content Marketing strategy by a major B2C Belgian brand on Facebook – or at least, a campaign that really took my attention. 121 more words

Content Marketing

Content Strategy – Lesson 1: Know your audience

I recently caught up with some friends who I hadn’t seen for a while. As always in these situations, the topic of conversation eventually turned to work: “So what are you doing these days?” 594 more words


Blogger Outreach: Ways to Influence and Share Techniques to Writers

According to studies, blogging is ranked as the 3rd most influential digital resource for making purchase decisions – after retail and brand sites. Reputation is vital to businesses; thus, bloggers are hired by companies to promote their products and services, and to be able to compete with other brands. 1,012 more words

Content Marketing

Suncorp's "wow factor" loan misses one thing...the "wow factor"!

Don’t you love marketing messages that make you think aloud, “I wish I did that” – like the Ole Lynggaard mailing I mentioned earlier this week. 801 more words