Tags » Content Strategy

An Evening at Acquity Group with Accenture Digital & Threadless

For artists and trend-seekers alike, Threadless is an innovative design community that brings art to life on t-shirts, hoodies, cellphone cases, and more. Last night, digital experts from Accenture Digital, Chip Knicker, PJ Bickett, and Amanda Kranz fielded questions with members of the Threadless team, Billy Carlson and Atkins Meyer to discuss the changing face of the digital industry and the outlook for innovation in the commerce space. 468 more words

Acquity Group

What to do when the ice bucket challenge thaws

The ALS Ice Bucket Challenge has been a phenomenon. It has increased awareness, created camaraderie and raised a lot of money. As the Washington Post points… 395 more words

Content Strategy

Want to Get a Point Across? Tell a Great Story

Want to Get a Point Across? Tell a Great Story

Wikipedia indicates that Lu Chao can express PI to some 67,890 digits, taking more than 24 hours to recite all those digits. 392 more words

What to do when your social media fails

Whether it’s for personal or business, it’s not fun when your social efforts fall flat. While a number of reasons can lead to social media misfire, it’s a recoverable offense. 225 more words

Integrated Marketing Communications

Now Is the Time: Using Video to Engage Your Employees

Video content is exploding. Cisco states by 2017 video will account for 69% of all consumer internet traffic while on-demand traffic will almost triple. If those stats don’t raise your brow then consider this, YouTube has more than one billion unique visitors each month (the only channel to beat those numbers is Facebook). 570 more words


6 Tips for the Email marketing campaigns

The best marketing practices

Email marketing is incredibly powerful marketing tool to have in their arsenal of marketing techniques, and should be an integral part of an overall marketing strategy of any business. 579 more words

Natural Advertising

Are advertising campaigns really extinct?

I have just read a rather extraordinary whitepaper. According to customer experience “experts” SDL.com, advertising campaigns are extinct. This is because “Digital channels, social media and mobile communications have fundamentally changed the way consumers interact with brands”. 701 more words

Online Marketing