Tags » Content Strategy

Blogging 201, Day Six: Drive Traffic to Your Archives

The internet is ephemeral — you publish a post, and it sinks to the bottom of your blog before you know it. You’re competing with breaking news and dealing with short attention spans. 723 more words


Social Media Channel For Successful Distribution

Hi Everyone,

We are heading towards the ending of week 3 for my Content Strategy, Development, and Marketing class. This week I will introduce the social media channel that I have specifically chosen to use for distributing content for my chosen brand 1-800Flowers.com. 165 more words

Crochet Flowers

DITA Basics - What is DITA?

Lately, I’ve tried to encapsulate “DITA” to technical writers who are not clear on what it is or why it helps you create and deliver information. 1,011 more words


Trello, A Handy Tool To Manage Your Digital Content Calendar!

Looking for a visual way to help plan out your digital content calendar?
Look no further than Trello.

This platform allows for internal and external copy writers, designers and managers to work in one place to approve all content before your community sees it. 42 more words


Harvard Business Review - The Indispensable Power of Story

April 18, 2014

By Anthony Tjan

Some people have a way of making the complex clear.  They know who they are, why they do what they do, and where they want to go. 254 more words


Why a content matrix?

The content matrix may be the quintessential document that should be created and employed during a content strategy project.

Every content matrix has a dual face. 250 more words

Content Audit