Tags » Content Strategy

As Cool as Content: Why Your Business Needs Content Marketing

Why does your business need a content marketing strategy?

I’m not going to spoon feed you here. I’m not going to treat you like some kind of Neanderthal who has wandered aimlessly into the 21st century and parked per chance in front of a computer. 875 more words


Content Marketing: Giving a Little to Get More

Content marketing is about giving potential customers different forms of media content that they want, in exchange for getting the opportunity to subtly market a brand, product, or service to them. 145 more words


3 Pitching Tips for Startups

Recently, Double Forte participated on a “Pitch the Media Live” panel at WomanCon. Along with four media professionals, Double Forte General Manager Liz O’Donnell offered real-time advice to six entrepreneurs who pitched their companies. 326 more words

Observation as part of Digital Strategy

One of the most fascinating aspects of digital communications to me, is that more than ever does observation play a critical role in determining an appropriate strategy. 281 more words


Democrats Abroad Switzerland

(Democrats Abroad Switzerland) @ https://blog.democrats.ch/

The organization represents the Swiss chapter of Democrats Abroad. As the centerpiece to its digital media, the blog needed to better communicate its key message and news. 42 more words


Pursuing content marketing’s holy grail

Finding effective measurements for return on marketing investment is the holy grail of content B2B marketing, according to a survey of global executives by the Economist Intelligence Unit. 406 more words

Content Strategy