Tags » Content Strategy

Identify who you are writing for: buyer persona and content marketing


Image Source: Dilbert.com

The first step towards successful content marketing is to identify who you are writing for…your buyers. This will help you figure out the kind of stories you need to create, the tone and style of your content, your content distribution strategy, etc. 110 more words

Content Marketing

For your followers to like your content...

… they have to see it! Here’s a stunning little fact about the reach of your Facebook posts:

If you’re posting on Facebook, the vast majority of the people who like the page don’t see it. 158 more words

PR - Communications

Coca-Cola Content 2020

3 key ideas in the video:

  1. Shift in marketing strategy from ‘Creative Excellence’ to ‘Content Excellence’
  2. Coca-Cola follows a 70/20/10 model for their content development and marketing strategy:
  3. 78 more words
Content Strategy

Content Marketing Strategy, Part 1: Conducting a Preliminary Content Marketing Audit

The first step for any content marketing program is getting a clear idea of what your organization is already doing and how successful these efforts are. 713 more words

Content Marketing Program

The importance of a layered narrative as a means of engaging stakeholders

A recent blogpost published on LinkedIn by Vivian Lines (@VivLines) of Hill+Knowlton Strategies (@hkstrategies), outlines the importance of utilizing “a layered narrative as a means of engaging stakeholders.” 296 more words

B2B Writer

Creating Compelling Content 101

Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.   49 more words

Engagement