Tags » Content Strategy

3 Easy Steps to a Successful B2B Strategy

When it comes to B2B social media marketing and what’s considered a success, most people in the field of B2B sales are unlikely to give it any praise. 827 more words


Content strategy: Define your goal and how to get there

Now that you have identified your buyer and have gained an insight into her needs, it’s time to define your content strategy. Simply put, content strategy is knowing what you want and defining the path to get there. 231 more words

Content Marketing

Nieman Journalism Lab: Designer or journalist - Who shapes the news you read?

When designers create a personalized news app, they aren’t just designing software. They are creating a platform that participates in constructing an idea of news. An app can give you exactly the type of stories you’re interested in soccer and marmots only, please or it can suggest and display stories that it suspects you should be reading.

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Content Strategy

What Makes a Good Tweet?

During last week’s IMC discussion, I came across this interesting infographic titled “5 1/2 Best Twitter Practices” created by an interactive media agency called NJI Media. 395 more words

nickriggall reblogged this on The 77th. .

There's Going to Be a Wire Reunion in the Finding Nemo Sequel

This is an intriguing crossover: The Wire stars Idris Elba and Dominic West will reunite for the Finding Nemo sequel, Finding Dory. The actors known for playing drug kingpin Stringer Bell and bad-boy cop Jimmy McNulty will both lend their voices to the wholesome Pixar sequel, West… 90 more words

nickriggall reblogged this on The 77th. and commented:

The unlikely reunion that only Hollywood could produce.

Companies with failed content strategy should take a hint

As brands and advertisers vie for buyer’s attention, consumers might see a new wave of content strategy hitting the market as old ways of reaching mass audiences are now becoming obsolete.  311 more words