Blogs about: Content Strategy
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Thinking Strategically About Content Type
The assumption that readers want one type of content instead of another causes content marketers to make bad strategic decisions. Once a content marketer thinks they know what an audience wants, it do… more →
Swayengine's Blog
2009 Web 2.0 Expo in New York City - Day 1 Comments
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Aneta Hall wrote 3 days ago: Tim O'Railly during keynote address at Web 2.0 Expo 2009 This year’s Web 2.0 Expo NYC is surely … more →
You need a plan
Pamela Poole wrote 4 days ago: Do you have a content strategy for your own social media presence? If you’re a professional, y … more →
Taking Content Strategy Personally
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Pamela Poole wrote 5 days ago: If you don’t have a professional blog or web site, you may think that you don’t need to … more →
Conference Enthusiast 2010, pt. 1
Rachel wrote 5 days ago: Last April I listed out a bunch of conferences and film festivals that I had attended or hoped to at … more →
I'ma be a Content Strategist
kwritenow wrote 2 weeks ago: Tom Johnson presented to our chapter of STC this week, and he asked me what I was going to school fo … more →
Are we making the right IT investment? Part 1
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Saurajit wrote 2 weeks ago: Structured vs. Unstructured Data As technologists, sometimes I think how rational we are in making t … more →
Ten...make that Eleven Things Social Media Can't Do
contentkeith wrote 2 weeks ago: Great post from B.L. Ochman on Ad Age.com the other day: Ten Things Social Media Can’t Do, an … more →
An Easy Trick For Increasing How Often You Post To Your Blog
Deni Kasrel wrote 2 weeks ago: Did you know this November is Better Blog Month? Yes, it was decreed so by Cathy Larkin, a public re … more →
Tips on how to create content for social media
markegoodman wrote 3 weeks ago: Below is a blog posting that I did in conjuction with Crain’s Chicago Business. …… … more →
The magic of keywords
Sita Bhatt wrote 3 weeks ago: Keywords are actually key to most content strategies. Think elevator speech – what keywords do … more →
Thinking Strategically About Content Type
Sway Engine wrote 1 month ago: The assumption that readers want one type of content instead of another causes content marketers to … more →
How Your Website Can Soar Above The Rest
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Deni Kasrel wrote 1 month ago: What’s the difference between a good website and a great one? It can be a fine line, but one you wan … more →
How Bad CEOs Screw Up Content Marketing
Sway Engine wrote 1 month ago: This post is for owners and CEOs of companies. If you think that marketing is a necessary evil, some … more →
Niche Audiences Need Custom Content
Sway Engine wrote 1 month ago: When content marketing fails, a post-mortem examination of why it failed should start with the conte … more →
Positioning and Strategy in Content Marketing
Sway Engine wrote 1 month ago: I sat in on an impromptu SWOT meeting last week. While I think SWOT exercises are useful, I don’t th … more →
Local Businesses Need Content Marketing
Sway Engine wrote 1 month ago: If your business depends mostly on local customers, then you might not think the internet is that im … more →
What Milton's Satan Can Teach Us About Writing Business White Papers
jjhnsn wrote 1 month ago: Many of us still recall the five-paragraph format for writing papers that seemed to be a favorite of … more →
What Do Content Marketing Consultants Do?
Sway Engine wrote 1 month ago: Marketers work in an environment that’s constantly changing. What worked yesterday to build awarenes … more →
2009 MIMA Summit
Rachel wrote 1 month ago: On October 5th I’ll be speaking at a one-day conference in Minneapolis, held by the Minnesota … more →
