Tags » Content Strategy

Content Marketing Strategy, Part 1: Conducting a Preliminary Content Marketing Audit

The first step for any content marketing program is getting a clear idea of what your organization is already doing and how successful these efforts are. 713 more words

Content Marketing Program

The importance of a layered narrative as a means of engaging stakeholders

A recent blogpost published on LinkedIn by Vivian Lines (@VivLines) of Hill+Knowlton Strategies (@hkstrategies), outlines the importance of utilizing “a layered narrative as a means of engaging stakeholders.” 296 more words

B2B Writer

Creating Compelling Content 101

Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.   49 more words


What's lurking in your content?

Fellow technical writers, admit it. You’ve all done it. You’re writing along, and you come to a spot where you need to insert place-holder text. Your creative juices are flowing, and a simple… 207 more words

Technical Communication

Talent communities and content strategy

I’ve been immersed in social media for the past 6 years or so. Love it.

The very nature of social means compelling content has always been important but it’s really taking centre stage recently. 146 more words

Social Media

How Content Marketing strengths Digital Marketing?

Let’s begin with what content promoting in Digital Marketing really is. Let’s assume that The Wonderland that Alice visited and later quiet up as fabrication of a fertile mind is currently open to tourists.  520 more words

Content Marketing

PDFs Aren't the Best Format for Web Content

Years ago, it was common to see PDFs being used as a primary source of web content. While that is happening less frequently today, it’s still common. 253 more words