Tags » Content Strategy

Contently: 8 Scary Stats For Content Marketers — And What You Can Do About Them

April 23, 2014

By Herbert Lui

What if you realized 30 percent of your content was never read — not even once?

Imagine all of the resources spent — and wasted — developing that content. 186 more words

Marketing

What's The "Bunny Cake" of Your Content Strategy?

Everything old *is* new again. No idea is really a completely *new* idea. Perhaps variations on a theme. An idea extension. A different flavor. A different shape. 410 more words

IWMW is back!

I’m excited to announce that the Institutional Web Managers Workshop (IWMW) is back.

I‘ll be facilitating a workshop on Create Once Publish Everywhere (COPE) – In this session you’ll learn more about the concept of structured content, examples of COPE and the importance of editorial processes. 19 more words

Content Strategy

Different Methods Of Media

There have been three different forms of media which have influential powers for consumers. These three media forms are: owned, paid, and earned.

Owned Media: 1,006 more words

Karen McGrane to join Bath Content Strategy Meetup Live from New York

We’re pleased to announce the amazing Karen McGrane will be joining us on the 22 July.

We’ll post details shortly on how to register for tickets. 9 more words

Content Strategy

Content (Marketing) tips

21 (nieuwe) regels voor Content (Marketing)
door Patrick Petersen, Maart 2014

Content is het hart van social media marketing. De term ‘content’ wordt daarbij zo breed ingezet dat alles wel contentmarketing lijkt tegenwoordig. 46 more words

B2B Marketing