Tags » Content Strategy

How can I craft a personalized approach as brand?

It is frequent to read that people want to engage with individuals not brands ! But how can we make it ?

1/ Think of your audience first… as always! 517 more words

On Line Reputation

Defining the terms of content strategy

One of my favorite roles as a technical communicator is terminologist. As a terminologist, I help teams define and standardize their use of technical terms (see Wordnik for their collection of definitions for… 270 more words

Content Strategy

Check out my mobile content slides, featured on SlideShare Today

Thanks to SlideShare for featuring my mobile content slides on SlideShare Today!

“Your presentation has been featured on the SlideShare homepage. Kudos from our editorial team for your effort. 15 more words


Create Once, Publish Everywhere: what does it all mean?

Create Once, Publish Everywhere. COPE: a great acronym and a lofty ambition. But what does it actually mean? And what does it mean for the organisation that I work for – CIPD? 1,740 more words

Content Strategy

Starting blogging, the day after: how to create content?

Here I come. i’ve done it. The blog is online and has welcome its first (and few or happy few?) visitors.

First a thousand thanks for your first visits. 563 more words

Content Brand Content

5 Ways to Reboot Your Content Strategy in 2015


2015 is a new year, which means content marketers have the opportunity to start fresh with their content strategies. In fact, 50% of marketers say they have a content strategy but… 29 more words


I’m currently working on this project in order to share my thoughts regarding content,  social media, digital, brand strategy… And remember, before loging in, log out and think what are your audiences and customers expectations!

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Content Brand Content