Blogs about: Conversion Correlation

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Offline Conversion Tracking

Amazon’s recent détente on retailers brought up an interesting aside for me. As you may have heard, their Price Check mobile app has caused quite the stir with in-store, brick and mortar retailers. Th… more →

Mediaplex's MOJO Blog

Offline Conversion Tracking

The Mediaplex Team wrote 1 year ago: Amazon’s recent détente on retailers brought up an interesting aside for me. As you may have heard, … more →

Tags: Industry, Special Interest, trends & analysis, ad targeting, DMP, Conversion optimization, Channel Optimization, offline conversions, Amazon Price Check

Attribution: Moneyball for Advertising

The Mediaplex Team wrote 1 year ago: Within the digital ad space right now, the hot topic is around attribution analysis. For publishers, … more →

Tags: Industry, Special Interest, trends & analysis, media attribution, multichannel attribution, path to conversion, Conversion optimization, First Click, last click


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