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Creating Compelling Content 101

Yes, it’s a common lament.  I hear this wistful question almost daily. What should I blog about?  What do I have to say? Well, the answer to that question is “plenty.”  The biggest challenge is editing — prioritizing and redefining what makes sense within the context of your brand and your audience engagement strategy.   49 more words

Engagement

How to Market Your Freelance Business Without Feeling Like an Impostor - Copyblogger

You’ve felt it, haven’t you? That sick feeling clawing at your stomach every time you think about marketing your freelance business. You’re worried you won’t be able to convince prospective clients you’re the right person for the job – that you’re the answer to their problems. 57 more words

Copyblogger

Beyond Niches: Tap Into This Psychological Driver to Create the Ultimate Message - Copyblogger

The number of blog posts published every day is absurd. Let’s just say it exceeds the population of the four largest countries in the world and be done with it. 59 more words

Copyblogger

Case Study: How One Veteran's Podcast Built a Million-Dollar Business - Copyblogger

After spending many years in traditional career fields – including real estate, finance, and eight years as an Army Officer – John Lee Dumas still felt unfulfilled. 65 more words

Copyblogger

5 Subtle Writing Strategies That Drive Email Signups - Copyblogger

Email subscribers are your protection from Google. Even Brian Clark agrees with me on that one. Your email list is a group of readers who have chosen to get information from you. 55 more words

Copyblogger

No Blog Traffic? Here's a Simple Strategy to Seduce Readers and Win Clients - Copyblogger

You sit down at your desk. You start your computer. You check Google Analytics and your email provider dashboard. A deep sigh escapes from your soul. 60 more words

Copyblogger