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4 Simple Steps to Writing a Blog Post That Floods Your Inbox with Inquiries - Copyblogger

Are your blog posts helping you win clients? Blogging helps boost your authority, drive relevant traffic, and generate leads. But are your blog posts working for your business? 58 more words


3 Lessons Learned From a Titan of Copywriting - Copyblogger

I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on the phone with John Carlton.) 34 more words


New Book Excerpt: Keep It Simple, But Not Simplistic - Copyblogger

The following is an excerpt from Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content , coming this fall from Ann Handley and Wiley Publishing. 60 more words


A Complete Guide to Crawling Inside Your Customer's Head With Empathy Maps - Copyblogger

Jack Ungulate is a strange bird. When he drinks beer, he licks his index and middle finger, swipes the bottle opening, and then pauses, with the bottle raised to his mouth, before turning it upside down. 47 more words


3 Invisible Elements Your Sales Page Needs to Convert (One is Truly Unique) - Copyblogger

Most people think music is about the notes. But think about the silence between the notes for a second. Doesn’t the absence of sound complete the composition? 59 more words


Headlines that Work - and Why

Here are three (real) headlines that are irresistable to click. Why and how do they work?

1. “Here’s why Netflix streaming quality has nosedived over the past few months.” 71 more words


The 3:00 a.m. Secret Question That Drives Meaningful Success - Copyblogger

“I want you to ask your secret question.” That’s what Seth Godin asked the audience at the end of his generous Authority Intensive session with us in Denver this past May. 59 more words