Tags » Copywriter

5 qualities to look for in a copywriter

It’s still the case – thankfully – that the written word remains at the heart of communication.

Yes, video and the spoken word are immensely powerful but writing, the actual crafting of what is to be said, remains fundamental, a fact endorsed by some… 359 more words

Public Relations

Is no one reading the Internet any more?

‘It’s only online, so we don’t need sub-editors’ seems to be the money-saving thinking – but it’s making so much online writing almost unreadable

‘Choosing four-wheel drive brings added grip on slippery roads, but it does bring useful grip for slippery roads.’ 2,495 more words


'It's all right, I'm not going to beat you up'

Lately I’ve been commuting to a station in Islington called Essex Road.  The trains that pass through it don’t go anywhere near Essex. They run from Moorgate in central London to places like Letchworth and Stevenage. 588 more words


Back to the topic of briefing a copywriter...

Many clients have such a compelling message that, as their copywriter, I instantly know what the hook for (e.g.) a sales letter will be. Indeed I get so excited about their products or services that, if I were in their sector, I’d buy them myself. 502 more words


Cocktails Made For The Morning

A recent post for Harvey Nichols about Brunch Cocktails:

It’s time to get over that no alcohol before noon rule – we’re all adults here and sometimes, just sometimes, we quite enjoy a little Champagne with breakfast; a fruity mimosa with Sunday brunch; and yes, even a Bloody Mary from time to time too. 535 more words


My, how BIG you've grown, Mr Client!

Yesterday I did a bit of work for four of my longest-standing and most successful clients. And it occurred to me that I’ve been with these clients since they were tiny, several years before the recent recession struck. 444 more words