Tags » Copywriting

Confusing people is a fast way to failure...

Hello folks – am back at my desk after delivering 23 seminars around the country during the past 6 weeks. They covered direct marketing using offline digital tools, online digital and other traditional channels. 694 more words


How to Send Incomplete Work and Get Thanked for It, a Case Study

If someone had told me when I first started writing that it was a good idea to send a client partial work, I would have laughed them out the front door. 447 more words


Why the Aflac duck dynasty?

Why is the Aflac duck still around? A pretty good guess would be that the silly looking bird has worked at bringing in business.

But why has it worked? 260 more words


Trident Outdoor Spring 2014

Client: Trident

Agency: Leo Burnett Beirut

Concept, copywriting, and illustration.