Tags » Copywriting

Grumpy Inspiration for Writers? Novelty King Archie McPhee Amazes Again!

What inspires me?

The merry pranksters at Archie McPhee rank high on my list each year.

They take silly seriously. Their mail-order catalog gets recited in our house each holiday season. 233 more words


Short Business Stories - published articles

Nominated for Award

Local firm and FSB member KSA Group, which has offices in Gateshead and Berwick, has been nominated at the Insolvency and Rescue Awards 2014. 371 more words


10 crackerjack proofreading tips, and then some

Image courtesy of DIRECTV and the super-hunky Robe Lowe.

“I’m a professional writer.”
“And I’m a professional writer who doesn’t proofread very well.”

Typos make professional writers look like hacks. 834 more words


FSB-Backed Business Day Draws Record Attendance - published article

The Tees Valley Business Summit has attracted the most delegates and exhibitors since it was launched, with nearly 1,000 attending the keynote event in the area’s business calendar. 359 more words


The Importance of Credible Publicity for Small Businesses

When you’re a small business and just starting out, one of the biggest challenges can be getting your name out there and telling people what your business does.  404 more words


Website copy: Triomine

Website copy written for Triomine, an advertising agency. Full copy at http://triomine.com/.


How to write persuasively

Theories on persuasive web copywriting are plentiful and it’s a craft rich in psychology and differing opinion. Read some of my favourite approaches. 425 more words