As is the case with most campaign proposals, multiple options are fielded and developed by a creative team before presenting an idea to a client. Without further ado, here is my second installment for Northwestern Mutual using a different slogan with different imagery.
Tags » Copywriting
This is what you get when copywriters who don’t have a firm grip on spelling and phonetics write your ads:
When I first saw this Reese’s® Minis print ad several months ago, I did a double-take at “popable,” which pinged in my mind’s ear as “pope-able.” 183 more words
I started the end of this year with a beam on my smile and a jump on my feet. I thought finally getting this opportunity, that is ironically and currently making me miserable, would the final stop for that elusive calling, would bring an end to all my job hopping, would finally bring me the satisfaction, happiness and creative confidence that I can’t seem to find in my old jobs. 432 more words
Now Spring has finally arrived it’s time to get snapping some pictures and submit them to a photography competition celebrating the change of season.
WRITE WAI PR & COPYWRITING SERVICES’ has started a challenge to find the best ‘Spring Shot’ before Good Friday. 230 more words