Tags » Copywriting

Book Review

Reviewing other writer’s work is an important skill for any professional writer. The process of interpreting and analyzing other writing enhances my own skills. During my MFA program, I honed this skill by writing an original book review for a 2011 National Award Winner:  735 more words


College Marketing: Finding a Voice That Speaks to Today’s Teens

Before a recent campus visit at a small liberal arts college campus for a copywriting project, a colleague of mine and I discussed how to find the right voice to speak to prospective students in high school. 391 more words

Freelance Writer

He Said/ She Said

…Because it was in my head and I needed to put it to paper…

I know that more than a few of you have been in a situation where you were scared to put yourself on the line. 318 more words


Why I Love Pinterest Boards for Copywriting Projects

Okay, I’ll be honest. Pinterest isn’t my favorite thing in the world. A tad too much wedding planning and food that looks like non-food objects for my taste. 349 more words

Aspirational Copywriting

Show me, don't tell me

Are you frustrated that your competitors are getting more responses to their website or brochures? Well it could do down to your copy. Here are some useful tips to ensure your copy gets the response it deserves. 336 more words

4D fashion showcase

This has got to be in a class of its own. Check out Ralph Lauren’s Spring 2015 Fashion show where it features breathtaking visuals via 4D Holographic technology. 72 more words


NorfolkHODs Arts Trail

Final blog for Norwich HEART in the run-up to Heritage Open Days 2014 (which were great fun!)