Looking to communicate in a way that gets attention and connects? Try a pie in the face and a hand buzzer. No, that’s both annoying and much too time consuming. How about writing that connects and grabs the right people’s attention?

Several years ago when I started out in marketing/corporate communications, I began to hear comments like: “Wow! You really captured the essence of the project/product that we’ve been trying to tell people about.” That’s actually how I found out I have a knack for writing. Sometimes you don’t know you have a strength until somebody points it out. So I’m reflecting on what makes for strong marketing writing and sharing a bit of that here today.

Lesson One: Listen

Listen to the client. I was describing a project to a local reporter once, being diligently, obnoxiously clear about who our target audience was. When I read the news report the next day, the description of our target audience was the exact polar opposite of what I had described. Come on! Just listen, ask some clarifying questions, and then get feedback. In a client relationship, you’ll definitely get feedback, so being a careful listener up front will save some headaches along the way.

Lesson Two: Features are Cool, But Solve a Problem

How will your product or service solve a customer/client’s problem? This is basic, and you probably know this, but it takes some finesse to get your message out this way. In listening to a client recently, I discovered that they were perhaps the one remodeler in the universe who absolutely stays on budget. That solves a big problem! The customer’s pain of “How much is this new sunroom REALLY going to cost me?” is solved. That is a unique position in the marketplace and should be shouted from the mountain tops. So that’s what I encouraged the client to do.

Lesson Three: Less I/We language, more You Language

Related to solving a problem is to focus on the customer. Uber copywriter Sonia Simone gives the advice of writing to one customer. She suggests developing an “avatar” a specific customer to whom you direct your attention. I hadn’t thought of it exactly that way, but it’s a great idea. Make your copy personal. Say what you need to about the company, product, or whatever you’re selling – but it’s really about the customer. Write to them and about them as much as possible.

Lesson Four: Don’t Be Precious

This just came up for me in a meeting last week. There are LOTS of ways to say something. Don’t be precious about your writing. Maybe you’re a genius. Maybe you love the little flourishes you put into your copy. But you’re probably working on a team, and if not, you’ve got a client to please. Choose your battles. Don’t die on every hill over whether to say “you’ll be pleased as punch,” or “you’ll be happy as a clam.” It probably isn’t going to break the campaign. If you’re 1000% sure it will, that’s the battle you should choose!

Ok, that’s all for today. More ideas may come, but I hope this is helpful for you. Let me know!

Readers of the Dog & Pony Show know that I hate puns with a passion. I firmly believe that there is no such thing as a good pun – and any writer who shows me one can be assured they’ll get sent back to the drawing board rather quickly.

That is, unless they were around in 1974 and brought me “Sky-sicle and motor-sicle” as the names for these Evil Knievel popsicles. Then I would have bowed at their feet.

(The line “Packed in a full color litho box” needs some work, however.)

Via.

Use more 'you'

My grandfather was a really smart dude. I never got to have a really strong relationship with him, largely because he died when I was 8, but through stories that others have told me, I’ve learned a lot about him and what made him so successful.  He used to say to his friends all the time:

“Your business  only benefits when your customer benefits first.”

I really believe in that saying, not just for my own business, but as something I believe should be a fundamental concept of business and marketing as a whole. Focusing on other people means focusing your communications to speak to the customer. Not at the customer.

In marketing, there’s only one word you need to know: “You”.

Every post/ad/web site/blog/white paper/brochure should be purposefully aimed at the needs and wants of others. After all, you only benefit when the customers benefit first, right? When it comes down to it, “you” is by far the most compelling word in the English language. In the end, people are most interested in fulfilling their own needs. It might sound rough, but unless you give people real value with your marketing collateral, don’t expect them to care about you at all.

But when they do start to care, look out, because amazing things begin to happen. People spread your word for you.  Create content that is focused on the person who is reading your piece. Use ‘you’ as often as possible while taking great lengths to eliminate the ‘me, me’s’ from your collateral.

I know you’ve read a thousand ‘about us’ sections on the internet that start with the good-old, generic “Since 1884, we have….”. No one cares that you have been in business forever. No one cares that you’re an industry leader’ because everyone says that. Focus on the people that matter: your customers.

When you’re done writing, read it over and look at the number of times you said ‘you’ as opposed to “I” or “me”. If there is more of the latter, consider re-focusing your work.

I was working with a new client the other day, and I have to say, it was a delight. This client had a very strong sense of who he was and what his business was about. And he wanted his written communication to reflect that.

He had the vital ingredient when it comes to communication style: authenticity.

So instead of creating a hazy document, muddied with corporate-speak, we were able to put together a clear, simple document that said what he wanted to say and in a way he would say it himself.

He was willing to take a risk, be a little different – be real. I call it a WYSIWYG approach. What You See Is What You Get.

The term is used to describe computing systems that display the text as it will appear in the final output, rather than in code (e.g. HTML).

I use it to describe a piece of writing that clearly conveys the ‘personality’ or ‘voice’ of the person or organisation it is about – no secret codes, no BS. You know what you’re getting.

That’s authentic – and it’s good for business. Your clients and customers can feel comfortable knowing that you mean what you say – and the language and style you use is consistent with who you are. It inspires confidence.

Does the style or ‘voice’ of your content – in websites, reports, and marketing material – reflect who you and your organisation really are? Is your communication authentic?

This is the second in our series of posts about branding. You might also like to read: Is the ‘face’ of your business sending the right message?

Author: Mario Churchill
Source: isnare.com

The world is truly, mario, a continuous work in progress. That is because it is estimated that every hour, a new business or company starts up, making up for already congested industries.

Different industries have different companies and you could be surprised how the number of, mario, firms is increasing through time. Thus,, mario, the competition is so intense that the consumers are already becoming too confused on how to pick the company they would transact with.

Through the years, many marketing and advertising firms have sprouted to help different companies, mario, get, mario, to their intended clients. Thus, there are numerous ads and marketing campaigns that circulate through all, mario, media portals. These, mario, services usually lead you to, mario, transacting with firms for, mario, your specific needs.

Sales letters are among these new marketing and advertising tools. Through the years, companies and consumers are starting to recognize the effectiveness and use of these marketing documents.

Sales letters

Because people always easily get bored with the conventional, companies must make sure their, mario, messages come across to prospective clients, mario, . Because there is too much going on in the media and to the working environment, ads and marketing strategies must be very creative enough to solicit attention, mario, .

Because people are starting to get tired of the usual media ads, they sometimes tend to neglect uninteresting promotional and marketing campaign materials. If that, mario, happens,, mario, then the message would not be communicated,, mario, mario, and the initiative would be futile.

Sales letters are like, mario, actual business, mario, letters, only that the nature and communication style is different. In sales letters, the writer tends to be too personal and, mario, talk to the readers as if they are long-time friends, or as if they generally share the same sentiments.

Surveys have, mario, found that letter readers normally pay attention to personal letters, especially those that can, mario, relate to their own and personal experiences. Sales letters, mario, initially establish that personal, mario, connection. Afterwards, they discreetly state their intention, which is to persuade you into buying a product or services.

The purpose of sales letters

Each type of letters has its own purpose. In the case of the sales letter, the purpose is to convince the reader to move and place an order or buy / subscribe products and services. In this regard, it can be asserted that sales letters are like sales talk with prospective, mario, clients.

If sales people find it challenging to convince people to buy products personally through short talks, it is more challenging,, mario, mario, persuading people to buy products through letters. But if the letters hit the right notes, the result is almost, mario, always clear: the reader would act to buy, mario, the product or service.

Thus, many marketing and ad firms are resorting to writing business letters because company clients also ask them to do so, considering, mario, the significant, mario, results of the marketing tools, mario, .

Sales letters purposely influence people’s minds and perceptions so these people can be ordered to buy the products. That is why it is important that sales letters be, mario, written effectively.

Writing sales letters, mario,

Considering the, mario, purpose, sales letters must be written in ways that would surely persuade readers. How could that be? By getting straight to the point and honest.

In writing sales letter, experts advise that you should bear the intended, mario, readers in mind while composing the content. Ask yourself, “Will this letter attract attention of readers?” If the answer to the question is, mario, yes, then proceed to another one, “How can I keep the readers engaged to the letter so they could absorb the persuasive message?”

To attract attention, use strong marketing words that surely create an appeal, mario, to readers. Create catchy and interesting subject headings. Keep the readers engaged by being straight to the point. Offer the best you could, like the benefits, mario, of buying the product.

Sales letters must not be too wordy, mario, . Assume that the readers are busy people who have better things to do and to attend to instead of spending a precious minute reading a letter. If the letter communicates a clear message in a minute or less, then it surely would be effective and would easily drive the reader to suggested action, which is simply to buy the product endorsed.

A sales letter is a contemporary sales and marketing tool. It is a material that facilitates a quick interaction and communication between you and the readers. Never let the opportunity pass. Be persuasive enough.

I’m in five classes this semester, which quickly translates into five professors, all with various opinions and egos. Although, to be fair, egos only range from large to the ever-awkward, “Sorry, we don’t have a size that fits you.”

Egos aside, that’s pretty rare. Every week, I have the perspectives of five different ad gurus thrown my way. There’s the Coz. The Wayne. The Fenske. The Scott. And yes, the Don Just. If you can imagine a world with five opposites, welcome to Brandcenter. As students, we’re supposed to absorb it all.

My only job is to be a sponge.

It’s a pretty sweet freaking deal if you ask me. I’m in a school where I get to find the creative solution that I think is right. Sure, I can consider input from professors, but in the end, my perspective is the one that matters. Where else do you get an opportunity to do that?

Creativity has no right or wrong per se. But you do.

Let me explain.

Have you ever cheated on anything? If you say no, go to hell and stop reading. You’re the type of person who won’t benefit from this anyways.

There’s one instance I recall vividly. Probably because it was the first time I was ever conscious of it. Third grade, Ms. Gehrman’s class. Our desks were in clusters of four and we sat in those awful static-prone blue plastic chairs. Even in third grade my feet didn’t touch the ground. What can I say? I was short.

It was Friday, which meant it was time for our weekly spelling quiz. Now, having loved writing at an early age, spelling was something I almost enjoyed.

We labeled our lined paper with the numbers one through ten. Ms. Gehrman started reading the words out loud. The first three were a piece of cake. Then came captain.  Blank. And collage. Blank again.

By the 8th word, several blanks scattered my page. I was humiliated. So, instead of facing facts, my third grade self said, “fuck it,” and peered over at another paper.

I got a much undeserved 10/10 that week.

I felt guilty for days. Sure, I was only in third grade, but it was the first time I used someone else to get ahead.

In high school I went on a self-discovery retreat where people had the opportunity to write you letters. My mom wrote me one, and while I won’t type out the whole thing, I will share a small excerpt:

You have always been a first-rate version of yourself and never a second-rate version of someone else.

When I first read it I was touched. When I thought about it, it was obvious. After sitting on it for awhile, I realize for some people this is a lot harder than it seems. But in the end, if you’re anyone other than yourself, you will fail.

It goes right back to being a cheating third grader — or, in some cases, a professor-pleasing brown-noser.

Yes, we are here to do great advertising. But in order to do that we must first find our perspective and the only way we can do that is absorb as much as we can and sift through it ourselves.

To steal the words of Jamie Barrett (Goodby, Silverstein & Partners): look straight ahead.

The moment you start caring what other people think, you put a filter on yourself. Your thoughts become muddled and confused. You are immediately a lesser version of yourself. Which is rather unfortunate because that’s probably what got you here in the first place. Do yourself a favor and figure it out for yourself. Fuck Coz. Fuck Fenske. Yeah, I said it. Do your own thing.

No one will ever find you interesting if you’re constantly seeking approval.

Practice writing headlines that play off visuals.  We may not get to use this skill much seeing how copywriting is getting the shaft.  However, just because you don’t live by the ocean doesn’t mean you shouldn’t learn how to swim.

So practice by writing cartoon captions for The New Yorker.  Each week the magazine posts a new cartoon and asks its users to submit captions.  The winning entries end up in The New Yorker magazine and website.  If yours gets published, it’d make a good talking point in an interview (any Creative Director out there would like to confirm this?).

It’s also a nice break from class assignments.  Since you’re doing it out of your own initiative, you’ll have more fun and be more creative.

Click here for the latest cartoons.

This week's captionless cartoon.

Good luck!

By the way, I got this idea from Roger Ebert and Dan Pink, though each recommends it for different reasons.  Personally, I think it’s great practice for copywriters.

Tuan is a Copywriting Grad Student at the Academy of Art School of Advertising, follow @copytuan

Funny but I never thought I would be retired. Note the use of the word “be.” I am being retired from my current position effective 12/31/2009. It is a mutually agreed upon retirement but it is odd to be in this position.

I am currently presiding over my own professional death. And I have mixed feelings about it ranging from downright giddiness to stark terror. Writing has always helped me with uncomfortable situations before. I am hoping it will help me again.

Retiring will open up more time for writing. And I will actually be able to have a life instead of make a living….but will I be who I think I am when I am not driving into an office 54 miles away from my home? What will happen to all the skills I developed over all the years I worked? TBD, I guess.

Just 18 more working days.
More to come…

‘Senegambia was a loose confederation between the small West African country of Senegal and its smaller neighbor The Gambia (which is surrounded by Senegal, except for an outlet to the sea), which existed from February 1, 1982 to September 30, 1989 following an agreement between the two countries signed on December 12, 1981. The federation was intended to promote cooperation between the two countries, but was dissolved by Senegal when Gambia refused to move closer toward union.’
http://en.wikipedia.org/wiki/Senegambia

See also: Equatoguinean.

The Gambia is one of those countries which take a definite article in English; another is the Ukraine.

Switzerland doesn’t have an article in English, but in most European languages it does: 
La Suisse (French), la Svizzera (Italian), Die Schweiz (German).

Equatoguinean means from Equatorial Guinea.

‘Equatoguinean officials insist that the trial will be free, fair and transparent.’
The Times, 17 June 2008, ‘The old Etonian, the dogs of war and the trial over a failed ‘coup’.

Simon Mann, the ex-SAS officer and mercenary convicted and jailed in Equatorial Guinea for plotting to overthrow its government in 2004 was recently pardoned and returned to the UK where he plans to help the police prosecute Sir Mark Thatcher, son of the former Prime Minister, for his alleged role in the plot.

More national compounds:

Senegambia
Czechoslovakia

..and some linguistic ones:
Serbo-Croat (historical)
Anglo-Saxon

The name of a chain of hairdressers in Milan, which means “Beautiful Hair”. (It could be rendered ”Fair Hair”, although the word fair when applied to hair means light or blond(e).)

Capelli in Italian literally means ‘hairs’, which is logical since you don’t usually have one hair on your head (unless you are Charlie Brown). Also, the uncountable English noun hair is strange: why should hair be uncountable when it is patently not an indivisible, continuous substance like chocolate or water.

Punning shop names are not that common in Italy, although in the UK  a whole stratum of the sub-culture is given over to them. My favourite punning British hairdresser’s name is Scissors Palace in London.

Note:

Capello (with one ‘p’) means a hair.

Cappello (with two ‘p’s) means a hat.

Cappella (with two ‘p’s and a final ‘a’ means a chapel (as in a cappella – singing without accompanying instruments – a practice which started in church, presumably.)

If the former Australian cricket player Greg Chappell and England football manager Fabio Capello appeared together they could be introduced as “Mr Cappella” and “Mr (one) Hair”.

‘Please do not use the Victoria Line – it’s in a complete mess, and Murphy’s law states categorically the bit you need will be closed.’

London Underground Central Line train driver,
14 November 2006

Tube train driver and station controller announcements in London can be considered as a form of broadcasting (or narrowcasting). This is one of many ironic or absurd messages that I heard when I lived in London. Give a man a microphone and a (literally) captive audience and his inner Chris Tarrant will inevitably assert itself.

More station announcements:

Long white leaf on the line

Here’s a Thanksgiving treat for you:

How many times this week have you
phoned a prospect only to hit their
voice mail? Sure, you probably
left a message — but did they call
you back?

Frustrating, isn’t it, when prospects
don’t return your call? It’s like running
into a brick wall.

The “trick” to getting prospects to
pick up the phone and call you back
is to send off a short email that teases
their curiosity. One that “dazzles”
and jump-starts their attention,
and one that connects with them
on an emotional level.

Emails like this can unlock closed
doors, and they’re surprisingly
simple to write.

How many new team members
could you be adding into your
downline every – single – month
if you could effortlessly fire
off simple emails that energized
your prospects into taking action?

Even better… how about recruiting
people without ever having to pick
up the phone?

You may NOT know how to
do this yet… but I’m about to hand
you the key to unlocking this kind
of prospect attracting power for
yourself!

Once you learn these few secrets…
you can just about write your own
ticket from here on out. It’s what the
heavy hitters know that you don’t yet.

And you won’t risk a dime! That’s
because this course comes with an
an iron-clad 30-day, “no-questions-
asked”, money back guarantee.

If you don’t walk away with the ability
to attract more prospects – on demand -
with nothing more than an email,
you get a full refund. It really is
that simple.
http://vur.me/s/copywritersguild

Talk soon,
Bob Spiro

p.s. My friend uses these secrets to
drive more traffic to even his “little”
sites than most Fortune 500 companies.
There’s no “magic.” All you need is the
guide. And it just keeps on working!

Here’s where to go now:
http://vur.me/s/copywritersguild

In honor of Thanksgiving Day, I would like to take this opportunity to thank all of the people who have helped me get my copywriting business off the ground this year.

I’d like to thank AWAI and all its staff, for providing fantastic training materials and support for anyone with a desire to learn how to be a copywriter, whether for the direct mail, online or B2B markets.

A big thank you to Monica Day of Copy Protege, who mentored me this summer and helped me hone my skills and gave me confidence to pursue this business.

I’d like to offer my gratitude to all of my clients who put their faith in me, especially Kathleen Hawkins of WOAMTEC, and Jennifer Lee & Leah Turner of Creating Your Masterpiece.   These wonderful women have been among my strongest supporters, repeatedly taking the time to refer my services to other people.  You are the best!

Finally, I’d like to thank my family for putting up with my long hours at the computer and at networking events, and for taking good care of our pets while I was away at AWAI’s Bootcamp a few weeks ago.

I hope everyone can spend time with the people they love today, giving thanks for all the blessings God has given us.

“If you don’t say what you want, you won’t want what you get”.

There’s a skill to writing a marketing brief. If you get it right your supplier will deliver first time – no surprises. If you get it wrong (or worse still don’t provide one at all), it costs time and money to put it right.

At Clear Thought we love writing briefs. It’s an integral part of our service. And we take extra care to make them engaging, relevant and factual, because a boring brief makes for an unmotivated supplier. And, ultimately a disappointing end result.

Even when a customer provides us with a good brief, we talk it through with them and make sure we all agree with the requirements. And if we disagree with an objective or output, we don’t mind adding our penneth and making specific recommendations to help get it spot-on. We can also work with you to re-write it if necessary.

TOP TIPS: When preparing a brief avoid jargon, lingo and acronyms. Include facts (no assumptions or embellishments). Use plain speaking English and include as much detail as possible. It’s easier and quicker for your supplier to cut out the superfluous rather than have to fill in some gaps. Whether you need a creative brief, web brief, copy brief or even an event brief – here’s a useful checklist to help make sure nothing gets missed:

1. YOUR PRODUCT/BACKGROUND: Include a brief summary about your company, its products and its services. Set the scene a little and try and include something about your brand, its personality and philosophy. Pricing and sales processes should also be mentioned. Will there need to be any initial research, or do you already have some research that findings that will help?

2. COMPETITION: Talk about competitor products and services. What marketing activity are they doing and are they doing it better? Include examples and/or weblinks.

3. WHAT: What is your required output? I.E. what type of activity are you looking for (an ad, a DM campaign a new website, a conference)? Think about how the deliverable will be used – in print, on a website, in a salesperson’s briefcase, etc.

4. WHY: Why are you doing this activity? What objectives are you trying to achieve (raise awareness, collect data, increase sales, get someone to do something…)?

5. WHO: Describe your target audience – who you want to talk to. Are they businesses or consumers? Describe why you think they need your product or service, and why you think they might not be buying (barriers). Try and describe the role of this person in their organisation, or what type of consumer they are. What do they read? What do they listen to?

6. WHEN: Is there as seasonal reason for undertaking this piece of activity? Are there any key milestones or deadlines that need to be met?

7. HOW: How are you going to measure the effectiveness of this activity? What will success look like? Can it be piloted or tested first?

8. LIKES & DISLIKES: It’s always useful to list some activities or brands that you have already seen and liked. Even if just website (competitor or otherwise).

9. MANDATORIES: It’s essential to provide a ‘call to action’ plus any brand/tone of voice guidelines, or list any assets that must be used or avoided. Ts & Cs or legal requirements too.

10. BUDGET: It’s much easier for a supplier to respond to a brief if they know how much you would like to spend.

There are some simple equations you can use to work out how much you should invest, but saying there is ‘no budget’ either means you expect it for free, or the sky’s the limit! Wouldn’t that be great?

If you are not 100% comfortable in briefing marketing suppliers, we can help. Clear Thought has hands-on experience both sides of the desk and can help both parties work together for a great result. We’re experienced in talking their language, and we have a number of briefing templates that mean you’re never starting from a blank sheet of paper.

Alternatively, if you already have a brief you would like us to look at, we’d be happy to come along and talk to you face-to-face. A bit of clear thinking usually improves the results you get.

There’s nothing worse than paying for a piece of work that just doesn’t do the trick. Agencies want to meet the brief… so if you get the brief right there should never be a wasted penny spent with marketing suppliers. And, in small business marketing, every penny counts.

By Cheryl Crichton | Associate Clear Thinker | Clear Thought Consulting Ltd | www.clear-thought.co.uk

Where The Copy Writer is King
By: Dick Donaghue
Article Word Count: 895

Who, in their right mind, would go swimming in an ocean they were told was infested by sharks. Not many, or perhaps only the odd, brave and steel cage protected, researcher intent on a good story. But in todays Internet Marketing vast ocean of opportunity the sea is becoming hugely crowded with newbie surfers intent on making a killing. But it’s not usually them who make the killing. More than likely one “o’ them there sharks” will get them first! The survival of the fittest has never been more tested than for the 3% who finally make it…

What is the attraction? Instant wealth! Overnight millions! Live the Dream Life! Instant millionaire! But they do not see the sharks who are, not just lurking beneath the surface, but right there on top, in their faces, chewing at their wallets, enticing them to spend their dollars, and get rich quicker than they can say “surfboard”.

I do not intend to insinuate that all offers on the wonderful world of the web are operated by shark types that are out for an arm and a leg of the potential buyer! There are many, many, good, honest, real businesses on the web. But for every one that is legit it seems that there are hundreds, if not thousands, that are simply there to skin the starry eyed newbie, searching for instant wealth, of his or her hard earned dollars, that is if they have any dollars at all.

Most newbies on the web are there because of the dream that, if you have a website, you can become rich beyond your crazy dreams. We are told so day after day right there on our screens. In our own homes. You can have it Instantly! You can make it Overnight! Because someone who has a good copywriter and a positive presentation tells us so. “Hey friend, I was an unemployed such-and-such and I found the secret of overnight wealth on the web. You can too. Just buy this magic formula.”

What the newbie is not being told is, that to earn this overnight wealth, the new millionaire probably spent a small fortune getting to this point and many years of struggle and strife. So how, on earth, can you do it overnight? But the copywriting is powerful. I know, I have fallen for it myself. But after reading the rag-to-riches story of hundreds of “new millionaires” I began to see the copywriter himself standing there and not the presenter. The copywriter is the power behind the throne in Internet Marketing.

It’s many years ago since Vance Packard wrote his famous book on advertising, “Madison Avenue”, in which he presented us with the key rule to marketing – “Sell the sizzle, not the sausage.” And it’s powerfully true today still. We are bring sold the “benefit”, not the “product”. The “personality”, not the “merchandise”. The e-marketing books on selling emphasize the “personality” and the “benefits” as the key to selling the product. What is the product? Probably doesn’t actually matter. Gain the buyers friendship and confidence: let them see you are the expert; send them nice chatty emails… (written by the best copywriters, of course.) and wait for them to ask you for your product. “Oh yeah! The product! Well!, funny you should ask, because today it’s not $297, $197, $97, Nooo it’s a special recession price to you my faithful follower, a mere $47… ” (Did you ever wonder why the price has a 7 in it. Is it the marketers lucky number, I wonder? ) And you get, say, a big bonus of 50 or 100 free DVD’s and e-Books thrown in. Will we ever have the time to listen to all, read all, study all, absorb all, that free (oops sorry, that should read Fr*e*e ) stuff we get if we join (buy) up for the dream product that will solve all our worries for the future?

Heck! who knows, maybe I’m missing something here. Maybe I’ve been nibbled at by “one o’ them there” sharks too often. Well, the old saying, “Once Bitten Twice Shy”, on the buyers side of the fence, is as relevant today as, “Sell the Sizzle…” is on the sellers. And like the carpenters advice to the apprentice of, “Measure twice, cut once” , I now take a step back, extra alert, when I see a new, instant riches offer present itself.

But don’t you just love the enticing excitement of the internet. Don’t you just relish in its vast possibilities? I still do. I’m positive it has replaced Hollywood as the big dream. Hey, you can live the big dream right here in front of your PC without even leaving the room! The possibilities of “making it”, not just with the locals, not even on the Silver Screen, but on the Global Market! The ever-expanding, multi-zillion dollar, Global Market. Marketing on that vast ocean of possibilities notwithstanding the sharks swirling around eyeballing you for dinner…

But regardless of the predators; regardless of the marketing wolves; regardless of “regardless”. Some day I’ll probably stumble upon my huge internet market niche and it might be my face you see telling you that, “I was a bum once, but I struggled and finally I found the Secret to Instant Riches”.

When it happens, please be kind. (I’ll be looking out for a good copywriter.)
Dick Donaghue

Description Do you need a part time job? I am looking for native english admin assistant who can handle: 1.write products description for fashion products (women’s apparel, bag, shoes…) 2.reply customer’s email, so if have customer service experience will be better… (Budget: $30-250, Jobs: Copywriting, Customer Support, Product Descriptions, Virtual Assistant)
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