Barely noticing, corporate blogging has become an integral part of the inbound marketing practice for many brands. No matter the product or service, brands are blogging away, creating unique online personalities, engaging with customers and becoming more and more social. 713 more words
Tags » Corporate Blog
Blogs and Blogging. Many organisations suffer from criticism in online blogs and how they manage it.
BLOGS AND BLOGGING
Some of the biggest threats to organisations arise from blogs. These are in effect online diaries or articles. The vast majority-and there are now an estimated 126 million blogs according to BlogPulse-and little more than gossip and chat amongst friends or like-minded people and pose no threat, other than extreme boredom, to those who chance upon them. 1,238 more words
Representing an organization through a blog
An organization has a brand, a mission, and a communications strategy. The purpose of your blog will be to keep all of that in mind and reinforce and further the organizational marketing strategy. 283 more words