Brainprogress is going to renew his corporate ID.

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It’s official. After 8 years, the Copeland dog in our logo is kaput. So too the logo and the word “Communications”.

We’ve just gone through an extensive re-brand, following on from our own internal brand audit held a few months ago.

(Understatement alert) A lot has changed in the past 8 years and we needed a brand ID that reflected our growth and our new direction as a company. And here it is:

Although we still consider ourselves loyal and tenacious, the attributes that the dog was created to express, we are also about good energy…and making things easy. We like the way our new logo says that.

Taking the word “Communications” out was an easy call. It wasn’t adding anything: Telus is a communications company too.

You may have been one of the decent individuals who vetted the earlier iteration of our new logo, where the “c” and “o” in Copeland resembled an infinity symbol. If you wondered whether we were changing our name to Infinity Peland, this will be your assurance that we have not.

A new decade dawns, and a new look for a 30-year old agency.

That old dog has had its day.

This year has been a big year for work, restructures as well as significant changes to learning and teaching technologies.

Ever feel like working in a large organisation is something like being surrounded by squabbling children?  Don’t get me wrong, I love kids, I love my own kids like nothing else, but they’re children and fighting is an important part of learning and developing a sense of self.

At work though, its another matter.  The squabbling that goes on in a large organisation seems to be based on a greed for control and power over others – its a sobering reminder that humans still have strong animal instincts.

If someone else thinks of a new idea, drafts up a new design, or wants to do something innovative, the controlling types I just mentioned try to stamp it out fast.  Why is that?  It reminds me of something I read in Jung’s Man and His Symbols:

Consciousness naturally resists anything unconscious and unknown.  I have already pointed out the existence among primitive peoples of what anthropologists call “misoneism,” a deep and superstitious fear of novelty.  The primitives manifest all the reactions of the wild animal against untoward events.  But “civilised” man reacts to new ideas in much the same way, erecting psychological barriers to protect himself from the shock of facing something new.

It’s so true.  I was pretty disappointed with a recent happening here.  The current web banners (and entire web GUI) leaves much to be desired.  Having come from a design background with years of commercial experience, I saw heaps of room for improvement.  So myself and another staff member tried to push the boundaries with some design in the Corporate ID.  We made a new banner for one of the institution’s websites.

Shock. Horror.  The IT department was up in arms.  Quickly putting up their psychological barriers and protecting themselves from the shock of something new.  The drama that ensued was completely ridiculous and irrational.

IT said that the design didn’t comply with the Corporate ID of the University.  Knowing that the style guide did actually make allowance for improvement and exceptions, we queried the design with the Division of Marketing.  They were quite happy with the design, made some changes at their request and things were as good as gold.

But, oh how could we forget about the ever fearful and controlling IT department.  They cried like a sulking dog (waiting for the bone) until Marketing revoked their approval of the design.

Say no more say no more, all I can do is shake my head.  Although, it did cause me an extremely large amount of anger at the time.

Designed by Artform

Brochure design services—Artform, a complete design studio, designs tri-fold and bi-fold brochures, sales brochures, and corporate identity packages that are custom-created to meet each client’s sales objective.

Artform was contracted to create a design layout for a sales brochure for a client who was in the process of expanding their wedding event planning business in New York to multiple locations nationwide. In addition to the printed brochure, a cd-rom presentation was created as a very personalized format that was mailed to perspective new clients. The designers selected a pastel palette and softened imagery throughout the piece. 

Designed by Artform

Corporate brochure design—designing a corporate brochure is one part of a company’s brand identity. A corporate brochure communicates its message through imagery. It defines a company’s capabilities resulting in strategies that will retain existing customers and attract new ones.

Storm King Contracting of Montgomery, New York, contracted Artform to create a corporate brochure and a re-design of their logo. The tone of the brochure was to reflect Storm King’s 25 plus years of distinguished leadership as a full-service construction organization delivering superior quality workmanship and excellent customer service.  From historic renovations and libraries, recreational and educational buildings, and luxury hotels, to medical facilities, large office buildings, and manufacturing plants, Storm King is unwavering in their commitment to respect the historical heritage and the natural beauty of the surrounding area (Storm King Mountain, the gateway to the Hudson Highlands) and to improve the lives of the residents and the surrounding communities.

The redesign of the logo involved changing the color palette and the font selection. The designers chose a dark maroon and black in place of the original blue and green, and they incorporated a strong all-caps font complemented by a lighter Helvetica to replace the original italicized font with a drop shadow. The brochure followed a large format measuring 9” x 12” incorporating a balanced design using two fonts in varying weights and sizes, large areas of clean white space juxtaposed against bright full-bleed 4-color pages.

Here is my image research for making a business identity for chinese restaurant called “Çubuk” (chopstick).

As far as i can see from my research images, chinese restaurants generally combines modernity and tradition in the  design of restaurant.
Red, golden and black colors often used. Curtains is very important especially Wooden carvings ones.
Lighting is important player in the place. Sometimes We can see the garden ambiance.
And ofcourse chopsticks are essential in the chinese restaurant.

Download it

HERE

Below contains a summary of the final works completed for my corporate identity, Patience Magazine.

Logo and Tagline..

Front cover..

Traditional Media Element 1…

Print Advert

Traditional Media Element 2…

Print Advert Teaser

 Electronic Media..

Website Splash Page – Welcome Page

 Website Splash Page - Home Page

Those entering the Patience magazine website will first encounter a welcome page, illustrated below..

The following is a blank ’skeleton’ of the Patience magazine website. The 3 squares represent areas where key photo shoots or features from the current issue of the magazine can be featured. The black rectangle underneath the ‘HOME’ section of the navigation bar shows the viewer where on the website they are located.

Photos from the cover shoot (Eye Ewe) and two other example photo shoots were added with their respective titles. Each photo and it’s associated text would link the viewer to a gallery displaying further examples of each shoot. Font was chosen that reflected each individual shoot. The front cover image was also added at a lowered transparency behind the top right hand circle to indicate the current issue.

Here are examples of how the website would look like in internet explorer…

For the traditional media aspect of my CID I have decided to create a print advert. The likely location of this advertisement would be newspapers or other magazines. For this reason the print advert must be effective in both black and white and also colour. After creating a black and white version, it was deemed that this provided a more effective advertisement with an elegant and attention grabbing simplicity. The print advert combined the use:

• The logo and tag line
• The picture featured on the front cover
• And a slogan

The slogan ‘you waited, and now it’s here’ was used as it emphasised the name of the magazine (i.e having patience) and also creates curiosity amongst those who are not aware of the magazine yet. The picture was used to allow the recognition of viewers when seeing the advert and seeing the magazine within news agents. The print advert also incorporated a circle in the top left hand corner. The circle is taken from the dot of the ‘i’ within the logo and helps draw attention to the slogan.

It is possible that this design could also be incorporated into a street poster series for the launch for the magazine.

Another option…

Another Print advert design created was a ‘teaser’, that doesn’t incorporate the logo of the magazine, but rather a website link that create curiosity amongst readers.

I decided to come up with a tag line to appear under the logo in advertisements, etc.

The line I decided on is ‘fashion art culture’, which summarises the main themes present within the magazine.

Triangle symbols appear between the words break up the phrases.

With the creation of the logo design finalised I now moved on to designing the front cover of the first issue of the magazine where the design would appear. The following table was found demonstrating the average dimensions (as well as prices) of magazine pages. This was kept in mind when creating the front cover.

<Source>

It was decided to use an image I had taken of a friend which reflected the overall feeling of the magazine (combination of fashion/art/randomness). This image was chosen as the mesh pattern created by the laundry basket draws the eye of the viewer around the image and would provide a frame for the front cover.

 The image was cropped and the logo design was added. The logo was inverted to white as it provided better contrast on the dark background.

Text was then added to the front cover. As the image was from a photo shoot entitled ‘Eye Ewe’, I decided to place this text within the space in the top left hand area of the front cover. The font used was called ‘Popular Std’ and provided a strong block case that contrasted against the logo. The model’s name was also placed on the cover in the font used for the issue number. Finally, a barcode and price were added in the bottom right hand corner. This was to provide balance on the front cover.

So there you have it, the front cover for the first issue of Patience magazine.

After deciding on an identity and title font for the magazine, I have began designing some initial logos.

The first major concept with the design is the reversal of the top of the ‘t’. This provides a curved arch in which the dot of the ‘i’ can be placed into, another aspect of the logo. The size of the dot is increased dramatically to fit into the curve. In the first logo attempt the dot was left solid black to harmonise with the black dots that appear at the end of the letters ‘a’ and ‘c’. A bridge was also constructed between the stroke of the letters ‘t’ and ‘i’, though this concept was later scraped. In the next logo a white circle was added into the black dot to provide an outline. This was further enhanced by placing white circles with the dots of the letters ‘a’ and ‘c’.

After playing around with possible thicknesses for the outlines of the circles, the following final logo was created

The white space was utilised within the ‘i’ dot as an area to display the magazine issue number. The font used for this was ‘Orator Std’. This font provided a contrast with the font used within the actual logo.

So the winner was ‘Patience’ *dingdingding* and after searching through different types of font I’ve decided to go with a Serif font.

The serif font chosen was ‘Modern No. 20′ , pictured below..

I liked this font due to the elegant simplicity the small end strokes provided, as well as the dots that the present in the letters a i and c.

I’m thinking I will manipulate the dot of the i to provide a more unique design.

Aquiles, colectivo gráfico.
Logotype, bussiness card, envelope, sheet and ID.

Cantique
Name, Logotype, sheet, card and promotional articles for a choir in Torreón, México.
 
Consonanza.
Music ensamble for wedding and events.
Logo re design, bussiness card, flyer, and image.

Today more than ever the right corporate image can mean the difference between success and mediocrity.

The chosen image should appeal to your target market, be remembered easily, reflect your company business, and above all project a clean professional image of your business. Your logo sits at the core of your business image and represents your company in the world. Be proud to spread your logo throughout your corporate identity.

Whether it be a simple logo or a complete corporate ID package, including stationery and business cards etc the image projected should be consistent across all mediums.

Don´t be fooled into accepting a generic image so prevalent these days, this is the most important marketing decision you may make. Especially if your a start-up company finding your way. Its important to do it right, the first time.

Talk to OzwebExperts about a unique design for your business today.

Discutii pe messenger, un share de linkuri, o vorba buna, ye’ Ol’ Chit-Chat.

In concluzie, putina reclama pentru fiecare.

Asa am dat peste CatalinBread.com.

Product Ad "The Super Chilli Picoso":
"Not That Kind Of Boost. The Best Kind!"

Producator de pedale de efect pentru chitare electrice, baietii astia au o identitate clara si cu atitudine pentru fiecare produs(pedala) in parte.

Si nu ma refer la genul de identitate “cu numele”. Au pana si wallpaper pentru fiecare produs in parte si un design de trendsetter la capitolul branding pe segmentul lor de piata.

Fiecare produs vine cu propriul design de pagina web, propriul sau layout, propriul logo.

Si sa vorbim de logo-uri: acestea sunt in mare parte un “retro-comeback” in ceea ce priveste logotype-ul si dispun fiecare de cate un logo separat intr-o banda dinamica pe pagina, pe langa logo-ul afisat pe produs. Un mini-ID ca sa spunem asa.

Nici la capitolul identitate verbala baietii nu stau deloc rau.

Produsele lor au nume precum:
 "The SuperCharged Overdrive",
 "The Serrano Picoso",
 "Heliotrope",
 "The Teaser Stallion" sau
 "V8 Fuzz Generator".

Pe langa un text ce denota un copywriting sincer si “in deplina cunostinta de cauza” (ei fiind inginerii pedalelor pe care le construiesc/produc si vand), echipa de la CatalinBread.com denota multa inspiratie si la capitolul marketing online. Site-ul prezinta pe pagina “home” un formular pentru newsletter si logo-urile unora dintre cele mai cunoscute moduri de contact: myspace si facebook fiind doar doua dintre aceste.

Pentru ca tot vorbeam intr-un post anterior despre Social Networking si faptul ca este poate cea mai buna metoda de promovare online, mentinand o “relatie” mai personala cu clientii, e de apreciat cat de constienti sunt acesti “designeri de pedale” de metodele de promovare. Si cum fiecare produs din industria muzicala nu face nici o treaba fara o prezentare cu sunet, CatalinBread se fac auziti prin embed-uri Youtube pe pagina fiecarui produs.

Ce as vrea totusi sa le recomand: Legat de linkurile cu retelele sociale: Make them work!

Felicitari intregii echipe!

UFO!

Vezi pagina Identify Yourself! pentru detalii.

• Afla cine e micul “Ufo”!

*Mai multe wallpaper-uri pe pagina Wallpapers.

Conceptul pentru “Identify Yourself!” capata un nou sens.

Se contureaza usor o idee mai fina decat anterioara referinta la “DIY!” – doIY!

Asa am ajuns la micul “Ufo”.

Ufo ne spune sa gandim in afara prejudecatilor personale.

Ufo vrea sa gandim liber si curat.

Ufo vrea sa stie cine suntem dar mai mult de atat vrea sa STIM cine suntem si de ce.

Ufo vrea sa gandim pozitiv.

Ufo vrea sa “gandim in afara propriului univers”.

Ufo iti spune sa fii tu dar sa accepti si pe altii.

Ufo iti spune sa fii deschis tot timpul la idei noi.

Ufo stie ca oamenii pot fi buni!

Ufo nu vrea sa te rapeasca, el vrea sa-ti rapeasca putin timp si sa te puna sa te gandesti la TINE.

El e Ufo:

Gandeste in afara propriului univers!

(Think outside your own little universe.)

Ufo vrea sa stie ce gandesti!

*da un mail: dotpsdesign@gmail.com

Am ales sa pun acest material despre social networking ca modalitate de informare despre ceea ce a ajuns asta cea mai buna modaliate de promovare online: Social Networking.

Cu totii stim de Hi5, Myspace sau Facebook dar ce sunt ele in esenta si cum au aparut?

Raspunsul il puteti afla in paginile urmatoare!

To be updated:  Scuzele de rigoare pentru incadrarea defectuoasa a textului, va fi incadrat corect in curand.

Internetul ca mediu social:
Despre social setworking

O reţea de servicii sociale se concentrează pe construirea de comunitati online de
oameni cu aceleaşi interese şi / sau activitati sau care sunt interesaţi de explorarea intereselor
si activitatilor altora. Cele mai mari reţele de servicii sociale sunt web-based şi oferă o
varietate de moduri în care utilizatorii pot interacţiona, cum ar fi e-mail şi servicii mesagerie
instant.
Social networking-ul încurajat noi moduri de a comunica şi de a partaja informaţiile.Siteurile
web tip “social networking” sunt folosite cu regularitate de către milioane de oameni si care va
ramane parte din viaţa de zi cu zi pentru mult timp.
În timp ce e-mailul si site-urile web au cea mai mare parte a elementelor esenţiale ale reţelei
de servicii sociale, ideea de servicii cu proprietate incapsulata a câştigat recent popularitate.
Principalele tipuri de reţele de servicii sociale sunt cele care conţin categorii divizii (cum ar
fi fosta scoala de an sau colegii), mijloace pentru a se conecta cu prietenii, (de obicei pagini de autodescriere),
precum şi un sistem de incredere reciproca recomandata(trust-based system). Metodele
populare de a combina multe dintre acestea fiind siturile MySpace, Facebook, Twitter şi LinkedIn,
cele mai utilizate pe scară largă în America de Nord; Nexopia (mai ales în Canada); Bebo,
Facebook, hi5, MySpace, dol2day (mai ales în Germania), etichetate, XING şi Skyrock în unele
părţi din Europa; Orkut, Facebook şi hi5 în America de Sud şi America Centrală; şi Friendster,
Orkut Xiaonei şi Cyworld în Asia şi Insulele din Pacific.
Au fost câteva încercări de a standardiza aceste servicii, pentru a evita nevoia de a duplica
intrări de prieteni şi de interese, dar acest lucru a condus la unele temeri privind viaţa privată.
Site-urile de retele sociale precum Facebook si MySpace sunt in prezent mai populare decat
e-mail-ul personal, scrie Wall-Street. Ultimul raport Nielsen despre comportamentul utilizatorilor
de Internet arata ca 67% dintre cei care folosesc Internetul isi petrec timpul pe site-urile de retele
sociale si blogging.
Noţiunea ca PC-uri individuale legate pe cale electronică, ar putea constitui baza unei
retele de interacţiune socială mediate computerizat precum si elemntele de reţea a fost sugerata cu
mai mult timp in urma. Au existat multe incercari timpurii de a sprijini comunicarea prin reţelele
sociale mediate prin intermediul computerului, inclusiv Usenet, ARPANET, listserv, bulletin board
services (BBS) şi EIES: Murray Turoff serverul pe bază de schimb electronicde informaţii Service
(Turoff şi Hiltz, 1978, 1993). Serviciul de Informaţii Routing Group a dezvoltat o schemă despre
modul în care proto-Internet-ul ar putea sprijini acest lucru.
Site-urile de tip social networking au început sub forma de comunitati online
generale/generalizate cum ar fi The Well (1985), Theglobe.com (1994) , Geocities (1994) şi Tripod
(1995). Aceste prime comunităţi s-au concentrat pe apropierea oamenilor, pentru a interacţiona cu
ele prin camere de chat, şi de a partaja informaţiile personale şi a ideilor în jurul oricaror subiecte
personale prin pagina de publicare – instrument care a fost un precursor al fenomenului de blogging.
Unele comunitati au avut o abordare diferită a oamenilor care pur şi simplu se leagă de ele, prin
adrese de e-mail.
Aceste site-uri inclus Classmates.com (1995), cu accent pe relaţiile cu fosta şcoală şi
SixDegrees.com (1997), concentrându-se asupra legăturilor indirecte. Profiluri de utilizator putea fi
creat, mesajele trimise de utilizatori prin intermediul unei “liste de prieteni” şi a altor membri care
ar putea avea interese similare cu ale dvs. în profilurile lor. În timp ce aceste caracteristici au existat
într-o formă a venit înainte de SixDegrees.com in care aceste funcţii au fost disponibile într-un
singur pachet pentru prima oara. În ciuda acestei noi evoluţii (care mai târziu va deveni foarte
populara), site-ul, pur şi simplu nu este profitabil şi se închide. A fost chiar descris de către
proprietarul sitului ca fiind “inaintea timpului sau”.
Două modele diferite de social networking aparute in 1999 s-au bazat pe încredere, dezvoltat
de Epinions.com, şi pe bază de prietenie(trust-based / frienship-based), cum ar fi cele dezvoltate de
Jonathan Bishop şi utilizate pe unele site-uri britanice regionale între 1999 şi 2001. Innovatiile
incluse erau facilitati precum site-ul nu numai sa arata relatia de “prietenie” dar sa si ofere
utilizatorilor mai mult control asupra conţinutului şi conectivitatatii.
Între 2002 şi 2004, trei site-uri de retele sociale au apărut ca fiind cea mai populară formă de
aceste site-uri din lume, cauzând astfel de site-uri sa devina parte din mainstream( utilizatori la nivel
global). În primul rând a existat Friendster (pe care Google, a încercat să achiziţioneze în anul
2003), apoi, MySpace şi, în final, Bebo. Până în 2005, MySpace, emergentă ca cea mai mare dintre
toate, a fost raportata ca obtinand mai multe puncte de vizualizare (pageviews) decât Google.
Anul 2004 a văzut apariţia de Facebook, un concurent, de asemenea, cu creştere rapidă în
dimensiune. În 2006, Facebook a deschis comunitati bazate pe colegii non-US si fuzionate cu care
să permită dezvoltarea de aplicatii externe (add-on), precum şi unele aplicaţii grafice ce permiteau
unui utilizator crearea propriei reţele sociale – astfel, conectarea reţelelor sociale a devenit cea mai
mare şi cea mai rapidă metoda de creştere a unui website din lume, care nu se limitează de specifice
geografice.
Social networking-ul a început să înfloreasca drept o componentă a strategiei de afaceri de
internet prin martie 2005, când a lansat Yahoo Yahoo! 360 °. In iulie 2005 News Corporation a
cumparat MySpace, urmat de ITV (Marea Britanie) cumpărarea Friends Reunited în decembrie
2005. Diverse site-uri de social networking au scos de catering pentru diferite ţări şi limbi. Se
estimează că, există acum peste 200 de site-uri de social networking, folosind aceste existente şi
emergente, pe modeulul social networking, fără a număra retelele de nişă denumite si retele sociale
verticale, care au facut făcut posibile servicii cum ar fi Ning.
Twitter recent (2009) a eclipsat multe alte servicii de reţea şi socială, deşi lipsindu-i elemente care
au fost considerate esenţiale, accesul fiind public, prin intermediul API.
● Accesul la informaţii
Multe reţele de servicii sociale, precum Facebook, oferă utilizatorului posibilitatea de a alege de
cine poate vizualiza profilul lor. Aceasta previne accesari neautorizate ale unui alt utilizator la
informaţiile personale.
Pentru a edita informaţiile de pe o anumită reţea de servicii sociale, site-urile de retele sociale
necesită autentificare printr-un cont sau prin furnizarea unui cod de acces. Aceasta previne accesari
neautorizate la nivelul editarii unui cont, cum ar fi editarea imaginilor postate şi informaţii
personale.
● Prima retea sociala cunoscuta a fost Classmates.com in 1995 care te ajuta sa iti gasesti
fosti colegi de scoala. Actualmente sunt peste 40.000.000 membrii inscrisi din toata
lumea. Au aparut apoi Friendster (acum cu peste 29.000.000), si altele de acelasi gen
care puneau prietenii in legatura.
Rand pe rand, in jurul unor interese diferite s-au lansat o multime de situri de “social networking”
cu succes mai mare sau mai mic.
● Relete sociale de Afaceri :
LinkedIn – comunitate unde poti face schimb de contacte profesionale (peste 8 milioane de
membri)
Ryze.com – comunitate cu peste 500.000 membri in peste 200 de tari , activ inca din 2001
XING – comunitate de afaceri asemanatoare cu LinkedIn cu peste 1.500.000 membri. Ofera
acces la mailurile membrilor cu care esti conectat. Majoritatea membrilor sunt europeni.
I’m not from here. – comunitate de afaceri pentru persoanele care tocmai s-au mutat cu jobul
intr-un alt oras si vor sa-si dezvolte un cerc de prieteni
Eacademy – asemanator cu LinkedIn. Activ inca din 1998
● Alte tipuri de retele sociale:
BookCrossing – site al iubitorilor de carti care lasa carti in locuri publice cu rugamintea ca
ele sa fie date mai departe dupa ce sunt citite
Flickr – photo sharing (peste 4 milioane de membri)
Facebook – comunitate pentru elevi si studenti (16.000.000)
MySpace – comunitate cu peste 150.000.000 membri
Wayn (Where Are You Now) – comunitate a pasionatilor de calatorii. Lansat in 2003, are
peste 4.000.000 membri
Care2 – comunitate pentru ecologisti (aproape 7.000.000 membri)
GoPets – comunitate unde userii pot creste un animal virtual care “creste” pe desktop. Foarte
nice. (peste 400.000 membri)
Hi5 – comunitate de prieteni. In mare parte functioneaza ca un site de matrimoniale. Peste
1.000.000 de romani inscrisi.
Hi5 este un website cu statut de social networking care, în decursul anului 2007, a fost unul
din cele 25 cele mai vizitate site-uri de pe Internet.Compania a fost fondată în 2002 de Ramu
Yalamanchi care este de asemenea actualul CEO.
În decembrie 2007, hi5 a avut peste 98 milioane de membrii.
Pe hi5, utilizatorii pot să îşi creeze un profil online, unde pot indica informaţii precum
vârsta, interese, oraşul natal şi pot încărca poze, unde ceilalţi utilizatori pot posta comentarii.
Totodată hi5 permite crearea unor albume personale şi setarea unui music player pe profil. Prin email
un utilizator poate să trimită o solicitare de prietenie spre ceilalţi. Când o persoană primeşte un
astfel de e-mail, el/ea poate să accepte , refuze sau să blocheze persoana respectivă. Dacă o
persoană acceptă pe cineva ca prieten, acei doi vor fi conectaţi direct. Utilizatorul va apărea apoi pe
lista de prieteni a acestuia şi vice-versa.
Unii utilizatori optează pentru stabilirea profilelor lor ca să poată fi văzute de toţi. Unii aleg
ca profilul lor să poată fi văzut doar de către cei care se află în lista lor de prieteni. Reţeaua de
prieteni constă în prietenii direcţi(primul grad), prietenii acelor prieteni de gradul întâi (al doilea
grad) şi prietenii celor de al doilea grad(al treilea grad).

*Material adunat si tradus partial de Florian Zahorneanu – (Student an III – Jurnalism – USH)
Referinte/Surse:
en.wikipedia.org/wiki/Social_networking
www.succesdublu.ro

O lista cu site-urile de tip retea sociala poate fi gasita la adresa:
en.wikipedia.org/wiki/List_of_social_networking_websites